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Digital · Influencer · Creators
PromotEdge is an integrated marketing agency in India that offers influencer marketing to businesses across the country. Pick creators your buyers already trust.
A strategist calls you in one working day.
In short Influencer marketing means paying creators whom your buyers trust to talk about your product. We check that each creator's audience is real, agree fees in writing and measure every post against sales and enquiries.
Shortlists by audience, city, language and category. Shortlists by audience, city, language and category. Nano (under 10,000 followers) and micro (10,000 to 1 lakh) give local trust and content in volume; mid-tier (1 to 5 lakh) and macro (5 lakh and above) give reach.
Growth spikes and bot comments flagged by audience tools and a manual read. Growth spikes, bot comments and engagement pods flagged with audience-analysis tools and a manual read of recent posts. You see the audience data and our notes, and can say no to anyone.
We write down the fee, the work, the dates and who may use it. We write down the fee, the work, the dates and who may use it. Approvals are in writing too. Briefs carry key messages, claims to avoid and disclosure rules. We turn down briefs that ask creators to hide a partnership. Tech reviewers who get a free unit must say so; see creator and review rules for gadget brands.
Many smaller creators over several months, for steady presence. Many smaller creators over several months, for steady presence, content in volume and numbers you can trust. We handle the many relationships.
YouTube reviews and how-tos for considered purchases. YouTube reviews and how-tos for considered purchases, where one good video keeps selling for years. UGC (user-generated content) means videos made by creators for your brand to post or run as ads.
The strongest creator posts run as ads through the creator's own handle. The strongest creator posts run as ads through the creator's own handle. Our social and Meta Ads teams reuse them, so you pay once and use often.
Each month, sales, enquiries and cost per sale for every creator. Each month, sales, enquiries and cost per sale for every creator, from their codes and tracked links. Reach and views are shown, never as the result.
Fit checks, deal structure, exclusivity and due diligence under the CCPA's 2022 advertising guidelines. Fit checks, deal structure, exclusivity and the due diligence endorsers face under the CCPA's 2022 guidelines on misleading advertisements.
Best for products people like to see in use: food, beauty, fashion, gadgets, fitness, travel, education, and industrial B2B with expert creators. Weak for long technical explanations or regulated claims, as in finance or health. One post rarely shows a result, so budget for several creators over months. For clothing, footwear and accessories, see fashion influencer marketing for Indian brands.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorA strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
Rather talk now?
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Big follower counts often mean broad, cold audiences, or bought followers. We check audience location, age, real engagement and past brand results before you pay anything.
Stories disappear and single posts get scrolled past. Programmes with repeat appearances, and the strongest posts run as ads, last much longer.
Each creator gets a unique discount code and a tracked link, and orders and enquiries go into a simple CRM (the software where every enquiry is kept and followed up). We report creator by creator, so you know whom to book again.
Disclosure rules apply to the brand as well as the creator. Every brief and contract spells out the label, and we check posts before and after they go live. Creator posts about a film carry an ASCI label when there is a trip, a gift or a fee; see creator posts for a film release.
Usage rights and boosting permission belong in the original contract. We agree them upfront, along with how long you can use the content.
We spread the money across a few mid-tier and nano creators who suit your buyers, and keep the famous name for the moments that need reach.
Gifting without an agreement is a gamble. We confirm what each creator will post, and when, before anything ships, and track who delivers.
We take it off your hands: outreach, briefs, product dispatch, approvals, payments and reporting, in one place, so no creator needs a chase on WhatsApp.
The fee, the work and the dates go in writing before anyone posts, and we track who delivers.
We agree exclusivity (keeping a creator away from your competitors) in writing, before the first post.
Briefs (the creator's written instructions) list the claims to avoid, and drafts are checked against them before anything goes live.
We find creators by city and language. A local shop or franchise can book nano creators (under 10,000 followers) who live near each outlet.
One post rarely shows a result, so budget for several creators over months.
A clear label is needed even for free products, so we turn down briefs that ask creators to hide a partnership. Keep the label up front, not buried in hashtags.
SEBI, the markets regulator, stops regulated financial firms working with unregistered finance creators, and we can't work around that. Creator work is also weak for regulated claims, so another channel may suit you better.
Our work in this trade, with no client named: Food and FMCG brands, Retail, fashion and jewellery marketing: our work, Lighting and electricals brands.
Brief to first live posts usually takes about four weeks, mostly on choosing creators well and agreeing terms. We show the process here, not results.
What the programme must do (sales, awareness, content or B2B influence), for whom, where, and on what budget.
Creators checked for audience match, real followers, engagement quality, past brand work and conduct. We'd rather be blunt than pleasing: a famous creator with the wrong audience is dropped. You approve the final list.
Fees, posting windows, usage rights, boosting permission and exclusivity agreed in writing.
A clear brief with disclosure rules, then drafts reviewed against claims and brand guidelines. We can't do magic alone: the faster you approve drafts, the sooner posts go live.
Posts go out on schedule. The strongest ones run as partnership ads through the creator's own handle.
Results per creator and per post, the content worth reusing, and which partnerships to extend.
Tool names and logos belong to their owners. Shown for reference purposes only.
Our beliefWe know digital inside out, and we think like an Indian business.
Influencer marketing for consumer brands that want sales, not just views. A creator's followers are not your buyers.
Follower count does not sell a product, audience trust does. PromotEdge runs creator programmes for Indian brands.
We check that each creator's audience is real and matches your buyers, agree fees in writing and measure every post against sales and enquiries.
In beauty, food, fashion, parenting, fitness and education, many Indian buyers trust a creator more than a brand's ad. That is why mistakes cost so much: a wrong-fit creator or a missing disclosure stays online for years. Influence is also local. A Bengali food creator can move more product in a Bengali market than a bigger, colder national name.
Take a city launch: ten nano creators who live in the target neighbourhoods, plus two mid-tier food creators who post in the local language, tracked separately. A first campaign takes a few weeks from brief to live posts. Programmes show their value over three to six months. Based in Kolkata? See our influencer marketing agency in Kolkata.
Influencers work best beside a social media marketing agency plan.
You see every creator's fee before anyone is booked. Our fee covers finding, vetting, contracts, briefs and reporting.
There are two parts: creator fees, paid separately as each creator quotes, and our management fee. You get a costed creator plan before you commit to anything.
Our fee attracts GST. The money you spend to boost posts is billed separately.
A D2C brand runs codes and tracked links to count orders. A local shop or franchise books nano creators who live near each outlet. A dealer-led maker (see industrial manufacturing) uses expert voices on LinkedIn and YouTube and counts enquiries.
An ISB and Hashfame report says 66% of India's creators are from non-metro markets, and that the creator base grew from about 0.96 million in 2020 to 4.12 million in 2025. Hindi creators are 42% of the base and creators in regional languages together are the majority. So we shortlist by category (food, tech, finance, fashion, parenting, fitness) and by language, before follower count.
Source: ISB SRITNE and Hashfame, press release of 14 July 2026, read 10 October 2026
ASCI's influencer guidelines apply to posts from 14 June 2021. A label is needed whenever there is a material connection, which includes free products, discounts and trips, not only payment. It must be prominent, not buried in hashtags, and the influencer's label comes in addition to the platform's own tool. ASCI is a self-regulator, so these are not law, but they are widely followed.
Source: ASCI website, read 10 October 2026; Khaitan & Co, 28 May 2021, read 10 October 2026
YouTube asks creators to disclose when AI meaningfully alters or generates realistic content, and repeated failure can bring labels, removal or loss of Partner Program access. Meta may require a label on photorealistic video or realistic audio made with AI. ASCI's site has guidelines on labelling AI-made content in ads. So our contracts say whether AI may be used and who discloses it.
Source: YouTube Help; Meta Help Center; ASCI website; none dated, all read 10 October 2026
Our view: AI-made faces will multiply, and trust in real people will matter more. Planning a campaign? Get my free growth plan.
Short answers. For anything else, call or WhatsApp us.
It finds the right creators for your brand, checks their audiences, agrees fees and rights in writing, writes the briefs, checks posts before they go live and reports what each creator sold. To choose one, ask to see the audience data behind every creator and how it tracks sales per creator. Avoid agencies that sell follower counts.
Macro creators buy fast reach for a launch; micro and nano creators usually deliver better engagement, niche trust and cost per result. Fees run from product-only deals with nano creators to lakhs per post for macro creators. You get a costed plan first, with each creator's fee shown separately and ours on its own line.
By objective: unique codes and tracked links for sales, branded search and comment sentiment for awareness, pipeline and buyer surveys for B2B. ROI (return on investment) compares what came back with what you spent. Reach and impressions are reported, never presented as the result.
Audience-analysis tools, growth-pattern checks, comment quality and a manual review of recent posts, plus a look at how the creator's earlier brand collaborations performed. We do this before you pay anything, and a creator who fails the check is replaced in the plan, not defended.
Paid partnerships must be clearly labelled. ASCI's Guidelines for Influencer Advertising in Digital Media (2021) and the Department of Consumer Affairs' endorsement guidelines (2023) ask for an upfront label, such as #ad. SEBI's 2024 rules stop regulated financial firms working with unregistered finfluencers. This is general guidance, not legal advice.
Yes. Our servicing team is based in cities across India, stays in touch daily and meets you in your city every month. We also review progress with you online every week, so quality and delivery stay on track. We find creators by city and language, which often matters more than follower count. Local creators know their city's shops, festivals and slang.
Yes, with different creators and formats: industry experts and LinkedIn voices instead of lifestyle creators, longer content instead of Reels, and success measured on pipeline. A machine-tool reviewer on YouTube or a chartered accountant on LinkedIn can reach exactly the buyers you need.
Whatever the contract says, which is why we agree usage rights, boosting permission and duration upfront, in writing, before anything is made. Without them, you can't legally reuse a creator's post as an ad months later. We keep the signed terms with the campaign file.
We charge in one of two ways. A monthly fee is for ongoing work. It has a 3 month minimum, then 30 days' notice. A campaign fee is for one campaign. Creators are paid separately, and you see each cost. You approve the plan and its costs before anyone is booked.
Jhalak Agarwal, Meta Lead, plans your creator programme. Sourav Majumder, Creative Designer, handles artwork files, and Bishal Naskar, Client Servicing Executive, does the daily follow ups. Our fee covers finding, vetting, contracts, briefs and reporting, so these people carry the work from shortlist to report.
A strategist calls you in one working day.
Influencer fees in India are set by each creator. What a fee covers, what moves it, how deals are structured and the ASCI rules that touch a campaign.
Influencer marketing in India, a guide to working with creators. Read a made-up brand example and see how to plan a campaign with a clear budget and goal.
How to promote an event on social media and beyond: a week-by-week plan, what to post, WhatsApp, email, partners and ads, and how to count who came.
The ASCI Code for ads and influencers in India in plain words: four chapters, influencer labels, disclaimers, green claims and a pre-publish checklist.
How to promote a YouTube channel for your business: what to fix first, free ways to get views on and off YouTube, when to pay for ads, and what to measure.
A social media marketing strategy links posts to a business goal: pick a buyer, 2 or 3 platforms and content pillars. See 8 steps and a 30 day plan.
The same work in your city and your industry, and the services that go with it.
Four kinds of work. One plan.
What to sell, to whom, and why they should pick you.
Ideas, films, print, radio and outdoor that people remember.
Search, social, ads and websites that bring enquiries.
Events, activations and shop branding, run within the PromotEdge group.
