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      How To Choose The Best Web Design & Development Company

      Published Date



      2 Min Read

      We are in the generation where if we want to gain knowledge about something we immediately Google it. So it is very important for a brand to make its presence in the web world. Here the term web development makes its presence.

      Web Development is the process which involves developing websites for the internet as its host. It is purely a communication tool through which the company communicate to its online-based queries. Websites are part of the web development which consists of web-related pages which have a single domain and have information related to a particular topic. It enables website functionality as per the owner’s requirement. Web Development or website development is a huge concept and it has made its introduction in the last decade. The aim of companies through their websites are mainly to communicate, spreading awareness, and reaching masses by providing information regarding their product or brand.

      Nowadays almost every small enterprise or small businesses has their own website which is their face to the world. The very basic of Website development can be divided into two types, one is User Experience (UX) and another is User Interface (UI). User experience is the experience of the user while going through the website, how well the website works, how fluent are the links, how fast they open, how quickly they generate information. The second one is User Interface which determines the outlook of the website to its user. This includes the look of the website, colour combination used for the website and the languages used to develop a website. To understand this matter we have to first know how a web development company works.

      How a Web Development Company Works?

      A web development company encompasses a broad scope. To understand the significance of web development, let’s delve into its operational structure. The fundamental aspects of a web development company’s work involve business comprehension and effective communication. Initially, while developing a website for a client, the company needs to establish an Information Architecture for the site.

      This architecture determines the structure of information that will be presented on the website. Based on the client’s brief and goals, website designers and developers create a mock layout. The initial design is then shared with the client for any necessary alterations. The website designer, developer, visualizer, and art director collectively create a layout of the designs to present to the client.

      The final design is then converted from PSD to HTML format. Various updated technologies such as HTML5, CSS3, Bootstrap, Custom PHP, and frameworks like WordPress, Magento, Joomla, Laravel, CI, etc., aid in the website development phase.

      Top Qualities to Consider in a Website Design Company

      Industry Expertise

      Choosing a website designing company is akin to taking a step towards reaching your customers, generating leads, and increasing sales. Thus, website development is not a one-size-fits-all approach. You need a solution tailored specifically to your company, target audience, and industry. Opting for a company with previous experience and expertise in your industry, possessing technical proficiency, is key to achieving success.

      Strong Work Ethics

      Selecting a company that lacks transparency or has poor communication with clients can lead to gaps in the development process, resulting in miscommunications. Therefore, when choosing among renowned website development and design companies, it is crucial to find a company with a strong work ethic that consistently delivers high-quality results.

      Familiarity with Front-end and Back-End

      Although the terms “front-end” and “back-end” may be unfamiliar to many, they hold significant relevance in the web industry. The front end, also known as the client side, primarily focuses on web design. The back end, on the other hand, pertains to the server side. The front end encompasses everything the user sees on websites, including designs and languages like HTML, CSS, JavaScript, etc. The back end focuses on security, structure, and content management. Thus, it is essential to choose companies that possess expertise in both front-end and back-end development.


      In the digital landscape, having an aesthetically pleasing website is crucial for standing out from the crowd. A creative website not only helps you distinguish yourself but also provides a unique user experience. Look for a website design and development agency whose website itself speaks volumes and boasts a team of innovative thinkers and designers capable of bringing your vision to life.

      6 Tips to Choose the Best Website Design Company in Kolkata:


      When searching for a reputable web development company, it is crucial to verify their authorization and past work for reputed brands. Simply reviewing the homepage’s screenshot and mock-up website image is not sufficient. Thorough verification is essential, which can be done by examining their websites, case studies, reviews, and blogs.

      Evaluate the Quality of the Company’s Website

      By analyzing a company’s website structure, user interface, and user experience, you can gain insights into the quality and type of service they provide. Pay attention to whether their website is up-to-date and has fast loading speeds. This will help you determine whether the company follows best practices and is capable of handling your project.

      Work Experience

      Ensure that the web design company you choose has previous experience working with reputable companies, especially those in a similar industry. Working on similar brands provides an advantage and demonstrates their performance. Previous experience across various sectors establishes their expertise and ensures quality work with timely delivery.

      Efficiency on Both Ends

      Evaluate the work efficiency of the company’s back-end and front-end development by assessing their clients’ websites. This will give you an idea of how well their websites function.

      Seek Feedback

      It is always beneficial to cross-verify and gather feedback from other sources, such as the company’s clients and online reviews. Additionally, consider their previous work as a reference.


      Finally, while selecting a web development company, consider the cost factor. Ensure that the charges are reasonable and that the company provides timely and accurate deliverables.


      When starting an online business, partnering with a reliable technology company is crucial. Choosing the right website design and development company can significantly contribute to your business’s success. PromotEdge, one of the leading website design and development agency, offers comprehensive marketing services, including SEO, SEM, web services, creative design, branding, and audio-visual production.

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