Ads that bring form fills the sales team can't use cost twice: once for the click, once for the call. PromotEdge, an integrated marketing agency in Kolkata, India, since 2015, has run performance marketing and lead generation for brands in the trades below.
This page shows the common problems and how we worked on each. Client names stay private.
These problems come up again and again. Under each we say what the work did about it.
Leads arrive that the sales team can't use.
Wrong buyer, wrong city, no budget. The cost per lead looks fine and the sales team stops calling. How we worked on it: Performance marketing and lead generation judged on enquiries the sales team could work with, not on the number of form fills.
Ads send people to a page that doesn't answer them.
A good ad wasted on a slow or vague page. How we worked on it: For most of these brands the same team looked after the website or built it, so the page an ad pointed to could be changed as soon as the numbers showed a problem.
Enquiries go cold before anyone replies.
A buyer who asks at night and hears back two days later has often bought elsewhere. How we worked on it: For several brands we added WhatsApp marketing and QR codes, so a buyer could start a chat from an ad, a pack or a printed page.
Every ad looks like a rival's ad.
When ads look alike, the cheapest bid wins and costs rise. How we worked on it: For many of these brands ads used the photoshoots, CGI content, influencer work and digital films we made for them, so the ads looked like the brand.
Brands in steel and building products, construction equipment, automotive, food and personal care, fashion, lighting, tea, education and jewellery retail. Some sell to businesses and dealers, others to families and shoppers. We do not name them.
The same order each time, adjusted to the trade.
Who the buyer is, where, and what they need, written down with the sales team.
One page per offer that answers the buyer's first questions.
Search and social ads, with the budget moved to what brings good enquiries.
WhatsApp replies and follow-up, so no enquiry waits.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
Ads, landing pages, WhatsApp follow-up and creative were run by one team, so a weak number could be traced to the ad, the page or the reply.
The screens and results stay under NDA. A person from our team can walk you through the performance marketing work in a 30-minute video call or at our Kolkata office.
The service, the trades it was for, and the work by industry.
Our work in this trade, with no client named: SEO, Social media.
No. We work under NDA, so we do not tie a client's name, screens or numbers to the work on a public page. In a 1-to-1 call we can talk you through the method and the results, and tell you what we can and cannot show.
Ads can bring enquiries in the first weeks. Getting the cost per good enquiry down takes longer, usually a few months of testing pages, audiences and offers.
We do not publish a price list. You pay the ad platforms for media, and us for running the work; both depend on your goal and markets. Book the walkthrough, then ask for a written quote.
By the cost of an enquiry your sales team can use, and then by sales. Clicks and likes come second. Our free ROI calculator shows the maths.
