Work · Our work · Results shared 1-to-1
Most company websites rank for their own name and little else.
Most company websites rank for their own name and little else, so buyers searching for the product find a rival. PromotEdge, an integrated marketing agency in Kolkata, India, since 2015, has run SEO for brands in the trades below.
This page shows the common problems and how we worked on each. Client names stay private.
These problems come up again and again. Under each we say what the work did about it.
The site ranks for the company's name and almost nothing else.
A buyer who already knows the name finds the site. A buyer searching for the product finds a rival. How we worked on it: SEO together with blogs that answer what buyers search before they call, so the site shows up for the product, not only the name.
Product pages say what every rival's pages say.
When ten sites describe a product the same way, neither Google nor the buyer has a reason to pick one. How we worked on it: For several brands, SEO ran alongside product photoshoots and films (some in CGI), so product pages had pictures and words of their own.
Visits come in, but enquiries don't.
Search traffic is only useful if the visitor can ask for a price or a call. How we worked on it: For most of these brands we ran SEO and performance marketing together and judged both on enquiries, so pages that brought visits but no enquiries were fixed first.
Every change to the site waits for a developer.
SEO finds problems faster than a busy IT team can fix them. How we worked on it: For many of these brands we also looked after the website, so a fix found by search work went live without a long wait.
Makers and sellers in steel, building materials, construction equipment, automotive lubricants, industrial engineering and machinery, education, jewellery retail and food. Most sell to dealers, project buyers or families who compare before they call. We do not name them.
The same order each time, adjusted to the trade.
The words a buyer, dealer or parent types before calling, not only the company's own words.
Page speed and broken links first, with the website team in the same room.
Blogs and product pages that answer one question each, in plain words.
Search and ads judged together on the enquiries they bring.
Our beliefWe use AI to save your team's time. A person still makes the decision.
Search, website, ads and content were run by one team, so a gap found in search could be fixed on the site, in a blog or in an ad the same week.
The screens and results stay under NDA. A person from our team can walk you through the SEO work in a 30-minute video call or at our Kolkata office.
The service, the trades it was for, and the work by industry.
Our work in this trade, with no client named: Performance marketing, Website design.
No. We work under NDA, so we do not tie a client's name, screens or numbers to the work on a public page. In a 1-to-1 call we can talk you through the method and the results, and tell you what we can and cannot show.
Usually months, not weeks. Fixes to the site can show sooner; pages that answer new searches take longer to be found. That is why we judge SEO on enquiries over a quarter, not on one month's rankings.
We do not publish a price list. The cost depends on the size of the site, the number of products and markets, and how much writing and fixing is needed. Book the walkthrough, then ask for a written quote.
Often, yes, because engineers and dealers search before they call. It works when the site answers their questions: grades, sizes, certificates and where to buy.
