Posting every day is easy; posting something a buyer remembers is not. PromotEdge, an integrated marketing agency in Kolkata, India, since 2015, has run social media for brands from industrial makers to food and fashion.
This page shows the common problems and how we worked on each. Client names stay private.
These problems come up again and again. Under each we say what the work did about it.
Posting every day, with nothing a buyer remembers.
A calendar full of festival greetings keeps the page alive but gives no reason to buy. How we worked on it: Social media planned around what the brand's buyers ask and care about, with fewer posts that say something.
An industrial brand that thinks social media isn't for it.
Dealers and site engineers are on social media too. How we worked on it: For industrial and electrical brands, social media aimed at the people who recommend or ask for a brand, not only the final buyer.
Followers that never turn into enquiries.
Thousands of followers bring nothing if none of them ever asks for a price. How we worked on it: For many of these brands social media ran together with performance marketing, so posts that worked could be pushed as ads and judged on enquiries.
Content that looks like every rival's.
Stock photos and the same templates make every brand look alike. How we worked on it: For several brands, posts used photoshoots and films made for that brand, and for some, influencer work.
Brands in construction equipment, building materials, steel, electricals and appliances, industrial products, sugar, tea, food and personal care, fashion and education. We do not name them.
The same order each time, adjusted to the trade.
Who buys and who recommends, and what each of them looks at.
A calendar built around the questions buyers ask, with launches and seasons added in.
Shoots and films, in CGI where the product needs it.
Paid reach for posts that work, judged on enquiries.
Social media, creative, ads and influencers sat with one team, so a post that worked could become an ad the same week.
The screens and results stay under NDA. A person from our team can walk you through the social media marketing work in a 30-minute video call or at our Kolkata office.
Our beliefChange is the only constant.
The service, the trades it was for, and the work by industry.
Our work in this trade, with no client named: Influencer marketing.
No. We work under NDA, so we do not tie a client's name, screens or numbers to the work on a public page. In a 1-to-1 call we can talk you through the method and the results, and tell you what we can and cannot show.
It can, when it speaks to the people who recommend a brand: dealers, engineers, site staff. It works better alongside search and ads, judged on enquiries.
We do not publish a price list. The cost depends on the platforms and how many posts and films you need, plus any paid reach. Book the walkthrough, then ask for a written quote.
Often enough to stay seen, but only when there is something to say. A few posts a week that answer buyer questions usually beat a post every day that doesn't.
