Buyers treat the product like any other lot and offer a rate per kilo.
If nothing sets a company apart, price is the only talk left. How we worked on it: A website that explains the business, so a buyer has a reason beyond the rate.
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Websites and social media for sugar and agribusiness companies: our work
Sugar and agribusiness companies are often treated as one more lot at a rate per kilo.
Since 201565+ in-house team1 office in Kolkata · 5 team bases
/ 01 In short
In short
Sugar and agribusiness companies are often treated as one more lot at a rate per kilo. Many sell through an agent, never meet the end buyer and watch the brand value go to someone else.
PromotEdge, an integrated marketing agency in India, has worked on these problems with websites and social media. This page shows how. We keep client names private and share results 1-to-1 under NDA.
/ 02 Major challenges
Major challenges in sugar and agribusiness marketing
Three problems sit behind most of the work in this trade. They come from our agribusiness industry page and a trade report. Under each we say what the work did about it.
The company sells through one agent and never meets the end buyer.
Whoever owns the buyer owns the deal. A company with no door of its own depends on that one link. How we worked on it: A website that takes enquiries directly, kept current with regular maintenance.
The company is seen as a back-end producer, so the brand goes to someone else.
The name on the shelf keeps the margin. A producer nobody has heard of has less room to bargain. How we worked on it: Social media that keeps the company's own name in front of the people it sells to.
/ 03 Who it was for
Who this work was for
Sugar and agribusiness companies that sell to traders, bulk buyers and consumers. We have worked with 3 such companies, and we do not name them.
/ 04 What we did
What we did for sugar and agribusiness brands
We ran it as a website and social media plan, kept up after launch.
- 01
Understand the buyer
A trader, a bulk buyer or a household, and what each wants to see.
- 02
Design and build the website
A site that explains the business and takes enquiries.
- 03
Maintain it
Updates and fixes after launch.
- 04
Run social media
Posts and pages that keep the company visible to the people it sells to.
Our beliefOur job is to impress your customers, not you.
/ 05 The work
The work, as a list
- Website design and development
- Website maintenance
- Social media
/ 06 One team
How it worked together
The website and the social pages stayed with one team after launch, so what buyers read stayed up to date in both places.
/ 07 Under NDA
What we can show you
The detail of this work is under NDA. We can walk you through it in a 30-minute video call or at our Kolkata office.
Related
Related pages
The trade, the services used, and what clients say.
Under NDA, in a 1-to-1 call
Book a 1-to-1 case walkthrough
Common questions
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No. Under our NDAs, a public page cannot link a client's name, screens or numbers to the work. We can go through it with you 1-to-1.
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Often, yes. Keep the agent as one channel, and give buyers a way to find you and ask directly. That door is yours, whatever happens to one agent.