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      Digital Marketing Opportunities for Small Business In Kolkata

      Published Date



      2 Min Read

      There are many small business in Kolkata who are doing digital marketing, some are planning to do and there are many others who still undecided on digital marketing. Kolkata has picked up in digital marketing in recent years. Small businesses have never had more opportunities for marketing, with digital marketing opportunities from email to social channels to display advertising and beyond. Social channels like Facebook, Instagram and Twitter have leveled the playing field for creating visibility. Within this broad ecosystem of digital marketing opportunities, many small businesses have found success; however, many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Online marketing is more than just signing up for Facebook and creating a website. SMBs are often overlooked for marketing best practice advice.

      Defining Goals and Identifying Target Audiences

      There is a massive, untapped demand for digital marketing solutions that provide clear results while saving small businesses the time, energy and distractions. Before small business can begin shaping digital marketing plan, it must first determine the end business goal. With a goal to work towards, it’ll be easier to determine if a certain effort is worth investing time and money into. Also need to take some time to identify the target audience i.e. the type of people who would benefit the most from product or services.

      Digital Marketing: The Key to Driving Sales for Small Businesses

      Over half of SMBs surveyed in the latest research said driving sales is a key goal for their digital marketing. Most SMBs reported increasing investments in their digital marketing efforts. Small business commitment to digital marketing remains low. Less than half of small businesses, 44 percent, engage in digital marketing activities, which include search engine optimization (SEO), social media, paid online advertising, email marketing, content marketing, and company website.

      In 2016, 18 percent of small businesses plan to engage in digital marketing activities. And, by 2017 or later 70 percent plan to implement a digital marketing strategy.

      1. Small businesses gain a competitive advantage when potential customers can find them online, and this, in turn, can increase sales.

      2. Small businesses can target a niche audience easily and tailor their activities to meet specific needs.

      3. Digital marketing efforts are easy to track, making it simple determine a specific strategy’s effectiveness.

      Social Media Is Preferred Digital Marketing Channel for Small Businesses

      SMB choose social media as the digital marketing channel of choice for 2016. Specifically, 73 percent of small businesses currently use or plan to use social media in 2016. Having a company website (65%) and email marketing (57%) follow to fill out the top three most popular digital marketing channels in the small business market.

      We provide a ‘one-stop’ source for all the main issues you should consider digital marketing for your small business. We are based in Kolkata and specializes in overall digital marketing from search engine optimisation, Google AdWords, display advertising, email marketing, social media marketing and conversion rate optimization and more.

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