“Customers compare our price on the booking app, and most bookings come from it.”
Show what the price list hides: who collects the sample and how long reports take. Add a WhatsApp line in your own name as a second door.
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Industry · Healthcare · Social media
Healthcare social mediafor diagnostics, clinics and wellness
Since 201565+ in-house teamKolkata office, 5 team bases
Posts that teach, replies that calm and a WhatsApp line that books. Inside the rules healthcare ads work under.
A strategist calls you in one working day.
/ 01 Healthcare social media marketing
Teach in public.Book in private.
In healthcare, the posts that work are the ones that teach, because a worried family trusts the page that explains. For diagnostic centres, clinics, dental clinics and wellness and healthcare businesses, PromotEdge plans explainer videos, answers comments and messages, and sets up WhatsApp booking.
The goal: more people who follow you ask for a booking.
Healthcare is different on social media. You can teach, but you cannot promise a cure. The Drugs and Magic Remedies Act counts every Reel as an ad.
We run this for diagnostic centres, dental clinics and wellness centres. It is part of our healthcare marketing and healthcare digital marketing work.
We do not run promotion or lead generation for hospitals or individual doctors. A patient who chooses a doctor on promotion rather than skill may be put at risk. We do website design and systems work for them.
We also set up the CRM (one place that keeps every enquiry and booking) and monthly reports. AI tools help with first drafts. Search engine optimisation (SEO) has its own healthcare page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefChange is the only constant.
/ 02 Services
Services forclinics and diagnostics.
The other services that make social media bring booking requests for a clinic, lab or wellness brand.
Explainer videos
Plain answers filmed in your lab or clinic, in your patients' language.
YouTubeInstagramSocial media management
A plan, captions and a medical check on every post.
InstagramFacebookReplies and crisis plan
Calm replies to comments and messages, with a crisis chart agreed before launch.
InstagramFacebookWhatsApp booking
Quick replies for timings, preparation and home-collection slots.
WhatsAppHealth days and camps
Screenings and health days on the ground, with follow-up for those who agreed.
Small Meta boosts
Facebook and Instagram boosts for posts that already earned saves and messages.
MetaCRM, reminders and reports
Every request in one CRM, with reminders and a monthly report that send themselves.
Healthcare digital marketing
The wider plan across search, ads, WhatsApp and reviews.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For healthcare social media
6 items
- A written consent form for every patient storyNames the platforms and the time period, and can be withdrawn. DPDP Act, 2023, section 6.
- A medical and legal check on every postDrugs and Magic Remedies Act, 1954, sections 3 and 4: no cure claims.
- Creator posts labelled, and health creators' qualifications shownASCI influencer guidelines, and its addendum of 17 August 2023.
- Ad copy that never says the viewer is illMeta's advertising standards on personal attributes.
- WhatsApp opt-in and opt-outWhatsApp's policy: messages only to people who opted in.
- A reply guide and a crisis chartGood practice: who answers what, and who is called in a crisis.
/ 04 Common blocks
What gets in the wayand the way through.
“Home collection is our big promise, but people don't know our areas and hours.”
Make it a pinned post and a quick reply with your areas and time slots, and how to prepare.
“Every branch looks like a different company, with its own logo and timings.”
Give all branches one profile style and one reply guide. Keep a shared sheet of timings that one named person per branch updates.
“Bookings sit on a front-desk phone, and enquiries get lost in WhatsApp chats.”
Move bookings to a business WhatsApp number in your name. Let the team share it, and save every enquiry in one CRM.
“Nobody replies to comments, and one angry comment about a bill spread overnight.”
Reply once, in public, within the hour: sorry for the experience, and a named contact. No patient details, ever. The facts move to a private call.
Which of these sounds like your page? Tell us, and we'll tell you which post we'd film first. Tell us which post
/ 05 How we work
From questionto booked visit.
- 01
1. Start with patient questions
We collect the ten questions patients ask most from your front desk and branches. They become the content plan.
- 02
2. Film your team, with consent
Your team answers on camera in your patients' language. Film on a phone or, for a launch, with our video production team. Your clinical lead checks each clip. Patients appear only with written consent.
- 03
3. Check every post
Your clinical lead and legal team sign off each post. The checklist bars cure claims, medicines linked to a listed condition and copy that says the viewer is ill. Meta also bars promised results in a set time.
- 04
4. Agree reply rules, run WhatsApp
We answer routine questions. Medical ones go to your clinical team and complaints go to customer care. A crisis goes to the owner and legal. Profiles carry one WhatsApp Business link with quick replies and an after-hours chatbot. We message only people who opted in, and only for bookings, never health information.
- 05
5. Count booking requests
Every link and the WhatsApp button carry a source tag. Each request lands in your CRM, marked booked, kept or lost. Our analytics team sets up the monthly report. Small Meta Ads boosts go only to posts that already earned saves.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Two rules shape every post: who may give health advice, and what an ad may say about the viewer. A worried family trusts a calm explanation first.
Healthcare social media in depth
The rules that matter
ASCI's addendum of 17 August 2023 covers health and nutrition influencers. They must hold a relevant qualification, such as a medical degree, and state it upfront. Meta's ad rules bar ads that assert or imply the viewer has a medical condition. "Do you have diabetes?" is not allowed.
Source: ASCI influencer guidelines, Addendum II of 17 Aug 2023, read 10 Oct 2026 (https://www.ascionline.in/wp-content/uploads/2023/08/GUIDELINES-FOR-INFLUENCER-ADVERTISING-IN-DIGITAL-MEDIA.pdf). Meta ad rules on personal attributes, read 10 Oct 2026 (https://transparency.meta.com/policies/ad-standards/objectionable-content/privacy-violations-personal-attributes/)
How patients decide
Our view: a worried family looks for a calm explanation before a number. They watch a short video, check the comments and reviews, then message on WhatsApp. They drop out when comments go unanswered, the numbers differ across pages or a video promises too much.
What you can do, and what is not ours
You can ask your lab or clinic lead to answer the ten commonest questions on camera. Keep one phone number everywhere and reply to comments within a day. Medical wording and every consent are yours to approve. We cannot promise followers, and we never show a patient without written consent.
How we would deliver, and why each step
We start with the ten questions patients ask, because content that answers them gets used. We film your team on a phone, because real faces earn trust. We check every post for medical and legal fit, then count booking requests, not likes.
Bodies to know
ASCI: the Advertising Standards Council of India. It describes itself as an independent, voluntary self-regulatory body for fair, honest advertising.
NABL: the accreditation board for laboratories. Its site lists accreditation of medical laboratories under ISO 15189.
NABH: the National Accreditation Board for Hospitals and Healthcare Providers. Its site lists programmes for allopathic and dental clinics.
Source: Official sites of each body, read 10 Oct 2026
Not sure what to film first? Send us the ten questions your front desk hears, and we'll plan a month. Plan the first month
/ 06 Cost
What affects the cost of healthcare social media.
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute strategist call. Boost money goes to Meta.
What affects the cost
- Services and branches. How many each month.
- Video. Phone clips or planned shoots.
- Review and replies. Rounds per post, and evening cover.
How we quote
We look at your pages and WhatsApp as a worried family would, then send a written scope you approve.
What you get in the quote
- The platforms and the videos and posts each month
- The consent form and review checklist
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up and training | Profiles, WhatsApp booking and reply rules. We confirm the timeline in the quote |
| Monthly management | We plan, film, post, reply and report. Minimum 3 months, 30 days' notice to stop |
A small clinic with a full diary may need only a tidy profile. We'll say so. We can't do magic alone. The more involved you are, the faster you see results.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Healthcare
Goes well with
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Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Clinic, lab or wellness business?
Tell us what's not working.We'll show you where the bookings are.
Straight answers.
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No. We do not run promotion or lead generation for hospitals or individual doctors. A patient who chooses a doctor on promotion, not skill, may be put at risk. We do website design and systems work for them. Clinics and wellness businesses get our full social media work.
-
Post what a worried family needs: how to prepare for a test, and how home collection works. If a post names a medicine, note the Drugs and Magic Remedies Act, 1954. It bars ads that suggest a drug for any of its 51 listed conditions. General guidance, not legal advice.
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We won't claim to be right for every healthcare business. Ask each agency: who checks posts against advertising rules and drug law? How do you take patient consent? Will the report count booking requests, and will the accounts stay in your name?
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We don't publish a price list. The cost depends on the services and branches covered and how the videos are filmed. It also depends on the review rounds and reply hours you need. A written quote follows within 2 working days of a 30-minute call.
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A tidy profile and a WhatsApp booking line can help early. Explainer videos build trust slowly, so they need steady posting. Anyone promising a full diary in a week is selling followers, not patients. We confirm the timeline in the quote.