“On health-test apps, patients compare our price with the lab next door.”
Build your own door beside the app: a page for each test, a full Google listing and quick WhatsApp booking.
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Industry · Healthcare · Digital marketing
Healthcaredigital marketing
Since 201565+ in-house teamKolkata office, 5 team bases
Website, search, ads, WhatsApp, reviews and the booking desk, planned as one system and counted in appointments booked and kept.
A strategist calls you in one working day.
/ 01 Healthcare digital marketing agency
Every channel should endin one booked appointment.
In healthcare, the money leaks in the gaps between channels, and each vendor's report still looks fine. PromotEdge plans the website, search, ads, social media, WhatsApp and reviews of diagnostic centres, clinics, dental clinics and wellness businesses together, from the first search to the kept appointment.
It also sets up the CRM and automation behind them. That way, more enquiries turn into appointments that are booked and kept. We have worked across India since 2015.
This page is for diagnostic centres and labs, clinics run as a business, dental clinics, wellness centres or multi-branch groups. See our healthcare marketing page for how patients choose.
We do not run promotion or lead generation for hospitals or individual doctors, because a patient who chooses a doctor on promotion rather than skill may be at risk. We do website design and systems work for them: see our hospitals page and doctors page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forclinics, labs and wellness brands.
The services that make up one plan, counted in appointments booked and kept.
Website and booking flow
Test and service pages with a short booking form, fast on basic phones.
SEO and Google profiles
A complete profile for every branch, and pages patients find.
GoogleGoogle Business ProfileGoogle and Meta ads
Search ads where slots are free, and check-up ads on Facebook and Instagram.
Google AdsMetaSocial media and video
Plain posts and short videos that explain a test, and never promise a cure.
InstagramFacebookYouTubeWhatsApp booking and reminders
Bookings, reminders and directions, only for patients who agreed.
WhatsAppReviews and replies
A polite request after the visit, and a reply to every review.
GoogleCRM and AI tools
One place for every enquiry and booking, with reminders and reports that send themselves.
Booking tracking
Appointments booked and kept, by branch and channel, in one monthly report.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailAn email on your own business domain, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For clinics, labs and wellness centres
6 items
- NABL or NABH mark, only if you hold itOnly for the site and tests covered, with certificate number. NABL 133; NABH-AM.
- Registration number and charges on displayClinical Establishments Act, 2010, where your state has it.
- Appointment booking systemA booking page, WhatsApp booking and reminders, with one shared booking record.
- Patient-consent formsDigital Personal Data Protection Act, 2023, sections 5 and 6: say why you need the data.
- Cure-claim check on every ad and postDrugs and Magic Remedies Act, 1954, sections 3 and 4.
- WhatsApp for booking and reminders, not reportsWhatsApp's policy bars health information where heightened rules apply.
/ 04 Common blocks
What gets in the wayand the way through.
“Home-collection requests pile up in the morning, and the collector reaches late.”
Show free slots on the booking form, send the collector's arrival window, and run ads only where a route has room. Tracking shows each booking's source.
“Our branches differ. One answers WhatsApp in minutes, one never does.”
Set one reply rule and one report line for every branch, so you see which one slips. We plan all your digital marketing together.
“Patients come once for a check-up and never come back.”
Let a CRM (customer relationship management: software that keeps every enquiry and follow-up) remind patients when a repeat test is due, if they agreed.
“Our booking form asks eleven questions, including the illness, and breaks on phones.”
Cut the form to name, phone, service, branch and time, because a diagnosis has no place in a marketing form. Conversion rate optimisation then tests it on phones.
Which leak sounds like your centre? Tell us, and we'll tell you where the appointments go missing. Tell us which leak
/ 05 How we work
How the channels fittogether.
We start small: one or two branches, a month of numbers, then more money where patients book.
- 01
1. Follow the patient
We search, call or WhatsApp your branches as a patient would. With mystery shopping, we log each reply time.
- 02
2. Fix the front door
Each test or service gets a fast page with a short booking form, built by our website team.
- 03
3. Get found, then fill free slots
Every branch gets a Google Business Profile, and service pages get search engine optimisation (SEO). Google search ads or Meta ads come in only where slots stay empty.
- 04
4. Teach, answer fast, ask for reviews
Plain posts and video never promise a cure. Every missed call gets a call-back. WhatsApp is only for patients who agreed. Reputation management answers reviews without patient details.
- 05
5. Track and report
Every enquiry carries a source tag, and the CRM sits in accounts you own. AI tools that sort enquiries are checked by a person first. Each month you see booked and kept appointments, and the cost per kept appointment (spend divided by patients who came).
Our beliefWe believe in process. Good results should repeat, not happen by luck.
Want to see where your appointments leak? A free 30-minute strategist call and a one-page plan. We take on a limited number and will tell you honestly if it is a fit. We can't do magic alone. The more involved you are, the faster you see results.
Families still pay much of the bill themselves, so price, trust and speed decide. The leaks sit between the channels.
Healthcare digital marketing in depth
The market in 2022-23
In 2022-23, households paid 43.4% of India's health spending out of their own pockets, down from 64.2% in 2013-14. The government's share rose from 28.6% to 43.7%. Many families still pay the bill themselves, so price, trust and speed decide where they go.
Source: Press Information Bureau (Ministry of Health and Family Welfare), National Health Accounts estimates for India 2022-23, release of 27 May 2026, read 10 Oct 2026 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2265816⟨=1®=3)
How patients decide
Our view: for a routine test, a patient asks a doctor or family and finds a lab near them on Google Maps. They compare price, timing and reviews, often on an app. For a scan or a package, they compare for longer. They drop out when the price is unclear, the slot is late or nobody picks up.
What you can do, and what is not ours
You can keep one phone number on every listing, answer calls and reviews within a day, and ask patients before you message them. Medical wording, licences and accreditation are not ours. They come from your doctors, your lawyer and the accreditation board. We cannot promise bookings.
How we would deliver, and why each step
We follow the patient first, because the leaks sit between channels. We fix the front door before ads, because ads sent to a weak page waste money. We start with one or two branches for a month, then move budget to where patients book and turn up.
Bodies to know
NABL: the accreditation board for laboratories. Its site lists accreditation of medical laboratories under ISO 15189.
NABH: the National Accreditation Board for Hospitals and Healthcare Providers. Its site lists programmes for allopathic and dental clinics.
ASCI: the Advertising Standards Council of India. It describes itself as an independent, voluntary self-regulatory body for fair, honest advertising.
Source: Official sites of each body, read 10 Oct 2026
Not sure which channel to start with? Let's pick one branch and one service together. Pick a first pilot
/ 06 Cost
What affects the cost of healthcare digital marketing.
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute strategist call.
What affects the cost
- Branches and services. Each needs pages and listings.
- Your front door today. A slow site needs rebuilding first.
- CRM and systems work. Reminders and follow-ups take longer.
How we price it
We test-call your booking desk and review your site and ads, then send a written scope you approve.
What you get in the quote
- The branches and channels covered, in order
- A monthly report of booked and kept appointments, with ad spend billed at actuals
How you pay
| Way of working | When it fits |
|---|---|
| Set-up project | Fix booking and tracking first. We confirm the timeline in the quote |
| Monthly retainer | Search, ads, WhatsApp, reviews and the report. Minimum 3 months, 30 days' notice to stop |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Proof and reading
Led by Shivanand, Digital Marketing Lead
What people say
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Clinics, labs, dental and wellness
Tell us what's not working.We'll show you where the appointments leak.
Common questions.
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We won't claim to be right for everyone. Ask each agency, including us, for a sample monthly report showing booked and kept appointments by branch, not only clicks. Ask them to test-call your booking desk first. Check that your site and accounts stay in your name.
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Split it by how patients decide, not in equal shares. Routine tests are booked close to home, so local search and Google Maps do most of the work. Home collection needs ads only where routes have free slots. Bigger scans and wellness packages need reviews and clear explainers.
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Yes, if you track sources, not illnesses. Give each campaign its own number and link, and keep names and conditions in your own CRM. The Digital Personal Data Protection (DPDP) Act, 2023 needs free, specific, informed consent that is as easy to withdraw as to give. General guidance, not legal advice.
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Fixing leaks is the quickest win: faster call-backs and shorter forms can lift bookings within weeks. Search ads add calls soon after launch, once tracking is in place. Reviews and content build over months, and SEO takes 3 to 6 months. We confirm the timeline in the quote.
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We don't publish a price list, because a single dental clinic and a multi-branch chain need very different plans. Cost depends on branches and services, your booking flow and the channels you need. A written quote follows within 2 working days of a 30-minute call.