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Published Date
Dec-18-2024
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Views
2 Min Read
If you still have some doubt about the capabilities of digital marketing and the potential of SEO or Search Engine Optimisation. Well, this article will completely change your mind as we will give you proof of the power of organic digital marketing through the numbers. Our SEO marketing strategy has helped S-E-L Tiger TMT to bring over 200% of organic traffic to them. All this can be done by implementing effective SEO marketing tactics in the right places at the right time.
Even for a big company like Shyam Metalics and Energy Ltd. reaching the mainstream of the internet can be tough. However, by taking the right path and seizing the golden opportunity, we were able to bring an astounding amount of organic clicks to S-E-L Tiger TMT. So what magic did we pull off? It is no magic, but only using effective strategies, understanding the market and implementing the best SEO practices that align with industry standards for enhanced growth.
Who is S-E-L Tiger TMT?
S-E-L Tiger is a brand of popular TMT bars which are manufactured by Shyam Metalics and Energy Ltd. They are one of the leading integrated steel companies in India. They are currently holding a market capitalization of around 10,800 Crores. Their TMT bars are known for their high strength, durability, and versatility, making them suitable for various construction projects, including residential, commercial, and infrastructure developments. Originally known as Shyam DRI Power Limited, was established on 10 December 2002 in Kolkata. Since then, they have risen to be the best brand, providing high-quality steel bars in the market.
What Challenges PromotEdge Faced?
S-E-L Tiger wanted us to rank their website higher in the SERP or Search Engine Results Page with industry-specific keywords. As well as an increase in domain authority and brand awareness. But most important of all, they wanted more clicks and higher traffic to their website. However, the client’s website was a bit outdated and not at all SEO-friendly. So we took the following challenges and started working on them.
- Improvement in domain authority and higher traffic in general.
- Ranking in industry-specific keywords with a higher position in the SERP.
- Addressing technical SEO gaps and fixing website speed issues.
- Improving brand awareness and increasing organic clicks.
How did PromotEdge Tackle the Challenges for S-E-T Tiger TMT?
There are specific steps that need to be taken in order to improve domain authority, attract more traffic and clicks and gain more brand awareness. In the initial months, we took the following steps to reach our goals:
1. Addressing Technical SEO Issues
Technical SEO forms the backbone of an SEO-friendly website. For S-E-L Tiger, we resolved issues such as broken links, improper canonicalization, and missing structured data. We also ensured proper site architecture, added schema markup for better indexing, and optimized the robots.txt and sitemap files. Fixing these technical aspects significantly improved the website’s crawlability and indexability, leading to better rankings.
2. Resolving Website Speed Issues
Page speed plays a critical role in both user experience and SEO. The client’s website had a slow load time, which could deter potential visitors. Our skilled web development team reduced unnecessary scripts, optimized image sizes, enabled browser caching, and implemented a Content Delivery Network (CDN). This significantly improved the website’s speed, enhancing user satisfaction and improving performance in the SERPs..
3. Focusing on High-Quality Content
At the end of the day, on the internet, content is the king. Therefore, we focused on content that is both informative and engaging for people. It is also helped by the fact that Google’s algorithms prefer high-quality content that addresses user intent as well as provides better readability. Moreover, we did not stick with one type of content but spread the creation part into engaging videos, infographics and other multimedia content. Such a diverse range of content helped us in ranking organically.
4. Effective On-Page Optimization
To organically grow a website, on-page SEO is a very important strategy. We focused on using industry-specific primary and secondary keywords correctly in the Meta title, Meta description, headers and content body for the proper indexing. On-page Search Engine Optimization plays a huge role in ranking high in the SERP and bringing fresh organic traffic. Furthermore, to enhance the process we regularly updated the contents as well as strictly audited them to maintain their high ranking.
5. Strategic Off-Page Optimization
But there is still more work to do apart from on-page SEO. Off-page SEO is the other side that helps to increase the domain authority of a website. By building high-quality backlinks, we were able to increase the authority and credibility of our content. This convinces the search engine algorithms to rank our content higher on the search results page. Furthermore, our team’s exceptional social media engagement and significant brand mentions have greatly contributed to off-page SEO and enhanced brand awareness in the industry.
6. Excellent Local SEO Strategies
We started targeting the local demography which was also the target audience of our clients. Moreover, the name of Shyam Metalics and their brand S-E-L Tiger is known well in the national market. So, we brought this well-known national name into the local scene and started integrating it into our landing pages, blogs etc. We were also focused on getting valuable local citations from well-reputed websites and directories in order to increase the relevance and functioning power of the business in the local community. Thus, even if S-E-L Tiger has a country-wide name, increasing relevancy in the local market further helps in becoming a market leader.
7. Continuous Monitoring and Analysis
But of course, all of these efforts will be for nothing if we do not monitor the data. At PromotEdge, we are always using the best analytical tools to measure our progress. Furthermore, we know how dynamic the world of digital marketing in general is. So, we are always monitoring algorithm updates, performance metrics, and keyword rankings to keep ourselves ahead. Such practices help us to see the effectiveness of our strategies. Improve our SEO strategies where improvement is needed and progress from good results to greater results.
What Results Did We Yield?
In the beginning, we fully committed to solving lingering issues our client had, from updating the website to creating local market-specific landing pages. We created much-needed quality backlinks which helped us to increase the domain authority of the website. Moreover, after almost a year of continuous work, we gained significant progress in our Search Engine Optimization strategies, achieving the following incredible results:
- We were successful in increasing organic traffic by over 200% in just 12 months.
- Furthermore, we also saw an increase in organic clicks by 202% in just 12 months as well.
- We were also able to have industry-specific 40 Keywords rank on the 1st page of SERP in just 12 months.
What Did We Learn?
You might think that since the introduction of paid advertisement in digital marketing, there is no need for organic SEO strategies. But as you can see, through only effective Search Engine Optimization, we were able to bring an insane amount of organic traffic within just 12 months. Once an outdated website now is gaining over 202% organic clicks! But this was only possible thanks to our team’s effort to stay up to date with the changing algorithms. The world of digital marketing is a dynamic one, to stay ahead of competition you need to adapt to the ongoing changes. We at PromotEdge understand that and incorporate emerging technologies to keep our client’s ahead of the curve.
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