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      Building Material

      Building materials are often pervasive and fundamental for construction, and marketing them requires a clear strategy and understanding of the target audience. The industry caters to both B2B and B2C, where stakeholders are suppliers, subcontractors, and end users.  

      The building material industry refers to a wide variety of products that are used for the construction and finishing of buildings. The well-known product categories are cement, steel, floor, wall panelling, and electrical equipment such as plugs, switches, etc. The target consumer for building material consists of both B2B and B2C, where stakeholders are suppliers, subcontractors, builders, and end users. 

      Solutions That Drive Results

      Search Engine Optimisation

      Enhance your visibility and spur growth by implementing targeted SEO strategies tailored for the building materials industry.

      Product discovery focus begins with a search. The technical audience for building materials is no different. It’s just that search terms are hyperspecific and complex. To make your presence on the top of search engines, we use long-tail keywords that target the niche consumer. 

      Aligning the search terms with your digital presence through substantial investment in optimization and content pushes your business among the top searches on search engines like Google, Bing, and Yahoo. 

      The value of search continues to grow, and your visibility will determine how many potential customers will find you before they find your competition. Implementing SEO will help you gain organic traffic, and leads, and enhance your reach among consumers.

      Advertising and Media Planning

      Strategic Media Planning for Enhanced Consumer Engagement and Business ROI

      The marketing collaterals are put in front of an audience through media planning and advertising. To attract the attention of the consumer, our media planning is to create consumer-targeted ads on a mainline and digital medium, ensuring the message of the consumer reaches the audience at the right time. We establish your company’s credibility, attract industry attention, and win placements to win ROI and ROAS for your business. 

      Public Relations and Reputation Management

      Elevate Your Brand with PromotEdge's Expert PR and Reputation Services!

      PromotEdge can help manage a company’s public image, securing media coverage and reputation like a pro! Our public relations and reputation management team will secure media coverage, amplify your positive news, and expertly manage any challenges that come your way. With us in your corner, your building materials company will shine in the public eye.

      Social Media Marketing

      Elevating Brand Visibility with Tailored Content and Targeted Audience Engagement.

      Channels are the various methods we use to reach your audience. Among all channels, social media platforms are important for public relations placement and paid advertising. As a marketing agency, we understand every company has a different brand persona and customer relation, for that, we put our social media gurus who distil the social media platforms that benefit the client. 

      Our social media gurus will create engaging and share-worthy content, boosting your visibility and brand awareness. We’ll tap into the pulse of your target audience and use data-driven strategies to get your message in front of the right people at the right time.

      Search Engine Marketing

      Leveraging Paid Advertising for Precision and Rapid Results.

      Paid advertising is an important tool for B2B marketing. With total control and quick results, it is critical for time-sensitive programs such as product launches. We can do micro-targeting through paid marketing through search ads, display ads, and video ads to connect with difficult-to-reach audience segments.

      Audio and Video Marketing

      Crafting Compelling Brand Stories through Corporate Video Production and Personalized Business Portraits.

      The consumer connects with storytelling, and PromotEdge builds the story through corporate video production, and a walkthrough of the production unit and people behind the brand. Our in-house production service helps in scripting, shooting, and editing that personifies your business to connect with consumers. 

      Trade Shows and Events

      Elevating Building Material Businesses through Strategic Marketing and Brand Awareness Initiatives.

      Building materials and in-person industry events always go hand-in-hand. Participation in events and trade shows is a big part of marketing for building material businesses. From interactive kiosks, standee, banners, and overbridge hoarding design to creating strategies for creating hype for the trade shows and creating brand awareness, we help clients use all relevant channels for successful campaigns for events. 

      Marketing Collaterals

      Elevate Sales and Education with Effective Print and Digital Marketing Collaterals.

      Collateral is product fulfillment which is education and acts as sales support. We understand B2B always has great success with marketing collaterals. We provide print and digital collateral that includes calendars, diaries, t-shirts, e-books, brochures, and videos.

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      Influencer & Partnership Marketing

      Elevate your brand through strategic partnerships and influencer connections.

      We’ll connect you with industry influencers and establish strategic partnerships to elevate your brand’s credibility and reach. By leveraging the power of collaboration, we’ll help you tap into new audiences and expand your market share. 

      Advanced Analytics & Reporting

      Generate monthly/yearly reports for optimal marketing, maximizing ROI insights

      We’ll keep you in the loop with detailed reports and insightful analytics. Our team will continuously track and analyze your marketing efforts, ensuring optimal performance and adapting strategies to maximize your ROI. We do monthly reporting, and yearly reporting on the performance, views, new leads, clicks, and conversions. 

      Customer Support & Consulting

      Get expert guidance for seamless marketing in the building materials industry with tailored support.

      Our dedicated account managers will provide personalized support and guidance to ensure your marketing campaigns are always running smoothly. We’re here to help you navigate the ever-changing landscape of the building materials industry, providing expert advice and recommendations every step of the way.

      Clients

      Where every Logo tells A Success Story Our 200+ Collaborations .

      Giving an Edge To Building Material Business

      We offer comprehensive business solutions, encompassing the crafting of strategies, elevating branding, ensuring seamless web presence, and implementing effective marketing strategies.

      One

      Strategies

      We create a strategy that distills information about the construction industry, and information about your company and its landscape into a short, compelling narrative that helps our creative team to have direction and a core message to convey.

      Two

      Branding

      PromotEdge can help build materials companies create a strong brand identity, including logo design, brand guidelines, and other visual elements, ensuring a consistent look and feel across all marketing channels.

      Three

      Website Design and Development

      We design and develop responsive, user-friendly websites that showcase a building material company’s products and services while making it easy for potential customers to find information and request quotes or consultations. 

      Four

      Marketing and ORM

      After website design and development we choose the marketing platforms, and the platforms for maintaining ORM (online reputation management). We ideate, strategize and execute ATL and BTL action plans.

      Giving an Edge To Building Material Business

      We offer comprehensive business solutions, encompassing the crafting of strategies, elevating branding, ensuring seamless web presence, and implementing effective marketing strategies.

      One

      Strategies

      We create a strategy that distills information about the construction industry, and information about your company and its landscape into a short, compelling narrative that helps our creative team to have direction and a core message to convey.

      Two

      Branding

      PromotEdge can help build materials companies create a strong brand identity, including logo design, brand guidelines, and other visual elements, ensuring a consistent look and feel across all marketing channels.

      Three

      Website Design and Development

      We design and develop responsive, user-friendly websites that showcase a building material company’s products and services while making it easy for potential customers to find information and request quotes or consultations. 

      Four

      Marketing and ORM

      After website design and development we choose the marketing platforms, and the platforms for maintaining ORM (online reputation management). We ideate, strategize and execute ATL and BTL action plans.

      Testimonials

      Client Happiness Speaks Volumes

      Got Questions? Explore FAQs for Insightful Answers.

      How can PromotEdge specifically help my building materials company stand out in the market?

      PromotEdge offers a wide range of customized marketing services, including branding, digital marketing, content creation, and advertising, tailored to the unique needs of the building materials industry. Our team of experts will develop a comprehensive marketing strategy to increase your brand’s visibility, drive customer engagement, and ultimately boost your sales.

      What makes PromotEdge different from other marketing agencies when it comes to the building materials industry?

      PromotEdge’s expertise in the building materials industry, combined with our dedication to staying up-to-date with the latest marketing trends, sets us apart from other marketing agencies. We understand the unique challenges your industry faces and will work closely with you to develop strategies that resonate with your target audience and deliver tangible results.

      Can PromotEdge help me reach new customers and markets for my building materials company?

      Absolutely! PromotEdge will implement a variety of marketing strategies to increase your brand’s visibility and attract new customers. We will tap into emerging markets and expand your reach by leveraging digital marketing, targeted advertising, and strategic partnerships with influencers and industry professionals.