Local SEO: How to Improve Your Rankings in 2025
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Published Date
May-09-2025
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Views
2 Min Read

As much as SEO is used to reach a global audience, it is also a valuable tool for reaching your local audience. Being visible to the local customers is instrumental to your company’s growth. But to pull that off, you need to implement the best local SEO strategies. Therefore, your best bet is to rely on a company that provides top-tier local SEO services. Remember, missing this opportunity will hurt your growth in the long run.
Today, local searches almost make up 69% of website traffic and are also more rewarding than you might have thought. You gain more local leads at a lower cost or even organically with the help of Google My Business. Thus, partnering with an SEO agency will drive your growth even further. In this blog, let us examine the benefits of local SEO and local SEO services providing companies and ways you can improve your ranking in 2025.
What is Local SEO?
Today most search engines are prioritising local searches, serving user better by connecting them with their local businesses. The concept of local searches is not new though, the concept started to take shape in the early 2000s. However, the feature officially was launched by Google in 2004 in their search engine. Thanks to the upsurge in mobile device usage, more and more people are searching from their phones for local services.
However, back in the day if you wanted to know about a local bakery shop in your area you had to search for ‘best bakery shop near me’. The search engine would use your location to mark bakery businesses near you. But now, search engines do this by default, as most of the digital devices have location turned on. Therefore if you search for the ‘best bakery shop’ you will get results near your location anyway.
Most search engines today emphasise using local landing pages, local directories, local citations, and local link building. Utilizing locally verified businesses increases trustworthiness in search engines. Now, in the SERPs, you can find a map showing the locations of the businesses near your place. This feature is called Google Map Pack, which is also referred to as “Snack Pack,” “Local Pack,” or “Three-Pack.” If you are a business situated in Kolkata, optimising your website can help you to attract local audiences through Search or Google Maps. But to make all this happen, you need the help of the top SEO company in Kolkata.
Why Local SEO Is Vital for Your Business
If you are a small or medium-sized business owner, optimising your online presence according to local SEO is absolutely necessary! Local SEO gives you the chance to make your brand visible to the demography in your area or the locations you want to target. Especially, Google My Business helps many brick-and-mortar stores to promote themselves online without spending too much on traditional marketing.
A recent market study done by MarketingSherpa found that local search has the most significant impact on brands’ marketing objectives. By concentrating on local search optimisation, nearly 54% of respondents indicated that it positively influenced their digital marketing efforts. We know through the power of SEO, even a small business limited to one place can reach a global audience, but with local search engine optimization, they can also target the local audiences better.
For businesses, there is no limit to taking advantage of local SEO services. If you run a nursing home, yoga classes or makeup business to repair services, tuition centres or garment businesses, local search can bring you more leads and exposure. Remember, many of your competitors might be still relying on traditional marketing and word of mouth. You can use all these existing perks but beat them with online marketing as well.
Why Google My Business Is a Big Part of Local SEO Services?
GMB or Google My Business is a free tool for businesses or owners who can add their profile that will appear on Google Search and Google Maps. Businesses can add essential information like location, website, phone number, operating hours, etc. The tool also gives the option to add photos, videos, company logos, and other visual elements to show a business’s personality. One of the best features of GMB is the ability to receive reviews directly from their customers. Companies can also update customers with the latest developments via posts, offers, direct messaging, and more. It was launched in 2014, and for almost over a decade, has been an essential part of business across the globe.
Furthermore, companies can create a strong local community through direct interaction with existing or prospective clients online with GMB. Gaining a higher rank on Google reviews increases the authority and credibility of the businesses. This also increases growth in website traffic, leads and revenue generation. Moreover, having a well-optimised GMB profile increases your visibility in the SERPs. In particular, using keywords in the content for your profile helps you rank higher. An SEO agency is capable of finding the right keywords for the area you are targeting. They will incorporate the most searched keywords and use them naturally in product descriptions, updates etc.
What are the Best Practices a Local SEO Company in Kolkata Uses?
An SEO agency specialises in providing the best optimisation of your website, content and Google My Business profile. They will use SEO tools to give you the upper hand on the competition. Using Google Analytics, they can see the general trend among your customers, their preferences or interests and their search intent. Using such data in marketing efforts can result in overall growth. On the other hand, Google Trends and Google Keyword Planner are great tools to analyse keywords and searches of users in your target area. Additionally, other tools like Semrush, and Moz give great opportunities for competition analysis.
Furthermore, agencies help you optimise your content by making them more user-oriented. For example, you can have website pages that are made specifically for local searches. They will contain local keywords and satisfy local user queries. For example, having pages like ‘best digital marketing agency in Kolkata’ or ‘top 10 digital marketing company in Kolkata’ will help your ranking. Make sure that the SEO agency is adding schema markup to your pages. A search engine understands your website and its pages through well-defined schema markups, which is good for indexing. Furthermore, most of the local searches are done on smartphones. So make sure that your website and landing pages are well-optimised for mobile devices.
Claim and optimise your Google My Business profile, because as we have already mentioned, it is a great tool to reach your local audiences. It is also instrumental in ORM or Online Reputation Management, in case you end up having negative reviews, you can promptly address the issues and establish your responsible image. Remember, for local SEO services, GMB is an indispensable tool that you must claim. Any good SEO company in Kolkata will recommend you to have it.
How To Choose the Best Local SEO Company
If you are in the market to choose the best SEO company in Kolkata to provide top-notch local SEO services, well there are a few criteria they must meet to be the one for you. PromotEdge, providing incredible local SEO services for over 9 years to over 200 clients across India. We can tell you how we do local search optimisation and how we bring more business to our clients. The first thing we do is create a GMB profile of our client and set it up correctly with all the necessary information. Moreover, after thorough audience and local keyword analysis, we optimise their profile and the rest of the website according to the right keywords but this is just the beginning.
We make sure our client’s contact details are getting citations on other websites, as well as gaining valuable backlinks. We approach websites that provide local content, to give us a backlink for our client’s website. Furthermore, creating localised content through blogs, articles, landing pages etc., is a great way to gain traffic. So make sure that the SEO agency you are going with is providing these benefits. We provide various packages at different price tiers and are fully transparent with the services that are available under each package. Moreover, to effectively provide local SEO services, experience in this field is important. So do look at the experience level of the agency as well as their track record of success and responsibility for their clients.
Conclusion
Going global is great, but ignoring local can be a fatal mistake, just look at any leading global company around the world! For example, Apple and Samsung are both global giant corporations yet they have somewhat of a monopoly in their home market. Though this is not the best example, we are sure you have an idea of how much local marketing is necessary. Using Google My Business to boost your local visibility and credibility, optimising your website according to search keywords of your local audience. Finally, partnering with the right local SEO services providing agency is the path to your growth.
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