Marketing for
Fast Moving Consumer Goods and Consumer Durables
The Fast Moving Consumer Goods and Consumer Durables industry in India, such as toiletries, detergent, soap, home appliances, electronics, and more caters to various day-to-day needs. The demand is high, which also causes intense competition among brands. Companies in the FMCG and consumer durable sector thus now need to focus on good branding. Selling products just once to your customers is not enough, brands need to focus on creating a connection that lasts a lifetime.
Here are a few examples, starting with Lijjat Papad, the brand has made papad into a symbol of empowerment. We all are very familiar with Santoor, a brand that creates ads that resonate with middle-class aspirations. Storytelling is how you can make things engaging and memorable to your audience whether it’s Surf Excel’s “Daag Achhe Hain” campaign that encourages you to enjoy the little messy moments or Borosil’s focus on family togetherness in the kitchen.
When brands tell authentic stories that reflect the values and emotions of their audience, they don’t just sell; they stick in consumers’ hearts and minds. This is the magic of branding in India’s bustling consumer product market. If you are leading a consumer product business, the time to act is now. Collaborate with partners who understand the nuances of India’s market and use storytelling, digital tools, and cultural insights to stand out.
A home-grown agency like PromotEdge can craft campaigns that speak the language of your audience—both literally and figuratively. We have vast experience in working with jewellery, retail, lifestyle and other consumer product brands. From devising brand strategies, creative designing and digital marketing to helping you build a digital presence through web solutions and audiovisual, we build your brand to meet your vision. Consult with us!
Show moreThe Power of Integrated Marketing for FMCG and Consumer Durables
The fast-moving consumer goods (FMCG) and consumer durables industry in the present day rely heavily on digital promotions. With so many grocery delivery platforms like Big Basket, JioMart, and Amazon Prime Pantry, many buyers like to order online rather than visit a store and wait in line. To top it off, with intense competition within categories, changing consumer preferences, and the need to stand out in an increasingly crowded digital space, brands in the FMCG and consumer durable sectors need an integrated marketing approach.
Only relying on traditional marketing approaches is not enough! Combining digital tools like SEO, influencer campaigns, and personalized ads, can help brands reach the right consumers at the right time. At PromotEdge, a leading integrated marketing agency in India, FMCG and consumer durable brands find a trusted collaborator who understands the complexities of India’s consumer lifestyle. With expertise in digital strategies, influencer marketing, and storytelling, we help brands achieve visibility, relevance, and loyalty in this dynamic market.
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Branding Agency for Fast Moving Consumer Goods and Consumer Durables
Success and Branding go hand-in-hand for FMCG and Consumer Durable Businesses
The right branding can make your goods a household favourite! Whether it’s fast-moving consumer goods (FMCG) like snacks and detergents or consumer durables like washing machines and air conditioners, strong branding is the only way to exist, compete and gain profit.
So, what makes a brand visible to its audience? The answer to successful branding and gaining visibility is how you form an emotional connection with your targeted and existing customers. For example, Fortune cooking oil has built its reputation by emphasizing health and family well-being. Its campaigns reassure families that they are making the “best choice” for their loved ones.
Understanding the new consumer mindset is the key. The present-day buyers want more than functional products—they want to know how the product is different from the other brands offering similar products and why your brand is a better choice for them.
Creative Designing Agency for Fast Moving Consumer Goods and Consumer Durables
What makes Creative Design so Important in Marketing FMCG and Consumer Durables?
Consumer products are what we need in our day-to-day lives. Be it groceries, toothpaste electronics, furniture, clothes, designer bags, or rare collectibles. For some products, we pay a lot of attention while for others we just choose what we have seen on TV ads, hoardings, or social media.
The FMCG industry is huge and competitive, with many brands trying to win over consumers who have changing tastes and lifestyles. Brands that have the impact of creative design in connecting with consumers are ruling over the market. For example, when we hear the name Dabur, we have a perception that the products of the brand are good for our health. The branding strategy is based on communicating trust, wellness, and how they only use natural ingredients. From packaging to its promotional materials—they have successfully reinforced the message, giving consumers confidence in its products.
Digital Marketing Agency for Fast Moving Consumer Goods and Consumer Durables
How Great Digital Marketing Drives Success for FMCG and Consumer Durable Brands
Imagine a consumer, late at night, searching online for a quick fix to their dry winter skin or the perfect kitchen gadget for their new home. In those critical moments, your brand’s website can either make the sale—or lose it to a competitor.
In today’s digital-first world, a strong online presence is no longer a luxury but a necessity. For fast-moving consumer goods (FMCG) and consumer durables brands, a great website serves as the cornerstone of branding and marketing. Search engine optimization (SEO) technique too is a game-changer for consumer product websites.
Social media platforms like Instagram, Pinterest, and YouTube have revolutionized brand engagement. For FMCG brands, platforms like Instagram allow companies to showcase visually appealing content—think recipes featuring Maggi or Haldiram’s snacks.
Collaborations with influencers amplify reach and build credibility. For instance, Mamaearth partners with lifestyle bloggers to showcase its natural products, appealing directly to eco-conscious consumers. Personalized digital campaigns, such as targeted ads or tailored recommendations, share your messages to the right audience at the right time.
Website Agency for Fast Moving Consumer Goods and Consumer Durables
How FMCG and consumer durable Brands Build Trust Through Strategic Websites
Your website isn’t just another checkbox in your digital strategy—it’s the platform where a curious click can become a loyal customer or end up increasing your bounce rate. Suppose you are a consumer looking for the next go-to shampoo or a reliable washing machine. Will you stay and explore your website—or hit the back button?
FMCG or consumer durable brands are trying hard to captivate and convince consumers to be a source of their trust, loyalty, and engagement. A well-designed, user-friendly website and landing page can build a long-term relationship with your customer. For brands that want to directly sell their products online, an e-commerce portal is useful.
Audio-Visual Agency for Fast Moving Consumer Goods and Consumer Durables
Visual Storytelling: The Foundation of Modern Consumer Branding in India
Jo Dikhta Hai, Vo Bikta Hai. Visibility is the key to success in retailing! Think of a consumer scrolling through his/her phone, eyes flitting across screens crowded with choices. Amid the noise, one brand’s sleek reel stops his/her mid-swipe. It’s not just a collection of products, that would make the consumer explore for more, it’s the story and lifestyle an FMCG brand promises.
Visual content, particularly videos, speaks a universal language. It engages, inspires, and converts by crafting emotional connections that transcend mere product features. For instance, brands like Tata Tea (Alarm bajne se pehele Jaago Re campaign) and Nescafé (Jo banaye, special ban jaye campaign) position their products as part of a broader lifestyle experience effectively. Creating engaging visual stories requires strategic expertise that agencies like PromotEdge have. Known for collaborations with lifestyle brands like Nitya Jewelry and Style Bazaar, we make your path to success easier and stress-free.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Utkarsh Bansal
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Tushar Chatterjee
Brand Consultant at Sunshine Incorporation
Key Considerations While Marketing FMCG & Consumer Durable Businesses
One
Emotional Storytelling Wins Over Hearts
Emotional connections are pivotal for both FMCG and consumer durable brands. Crafting campaigns that explore universal values like family, tradition, or aspiration helps brands resonate deeply with their audiences. Cadbury’s Kuch Meetha Ho Jaaye campaign has influenced many people to share them as gifts for celebrations, promoting togetherness, while Dettol’s hygiene-focused ads inspire trust and purpose, making products feel a need.
Two
Use Digital Channels for Visual Storytelling
Visuals and videos are the trend and will be so for the next many years. They create lasting impressions and reinforce brand values. Whether through dynamic product demonstrations for consumer durable or FMCG-focused messaging like Amul’s iconic topical ads, brands must ensure their websites and digital platforms offer immersive, visually engaging experiences. Websites and social media should seamlessly integrate this visual narrative to create an immersive, memorable experience.
Three
Data-Driven Personalization and Targeting is a Must
Consumer insights are essential to tailor campaigns that align with evolving preferences. FMCG brands like Parle-G maintain relevance across generations by crafting regional and culturally resonant campaigns Similarly, consumer durable brands like Samsung use data insights to personalize offerings and marketing strategies, enhancing engagement with urban, tech-savvy, and aspirational audiences. Use data insights to tailor product recommendations and offer customized discounts, helping enhance customer satisfaction. This level of personalization fosters deeper brand loyalty and engagement.
Four
Build Trust Through Consistency and Purpose-Driven Marketing
Consumer loyalty comes from a strong brand identity that maintains consistency in the narrative. Brands that align themselves with meaningful causes -such as Lifebuoy’s handwashing awareness or ITC’s e-Choupal rural initiative-enhance their trust capital. For consumer durable brands, emphasizing service reliability (e.g., Godrej’s and Voiltas’s focus on customer support) ensures long-term value and strengthens consumer relationships.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Blogs
Read Tomorrow’s Insights Today
The importance of having a well-designed and developed website for your business is enormous. A website is an online store for your brand. Not only does it positively impact your brand’s credibility but also helps in boosting up your sales and conversion rates. The point of difference between success and obscurity is now thus, almost […]
Social media is undoubtedly one of the strongest platforms for branding. Though, at the same time, it is important to understand that it is a real challenge to turn your users into potential leads and customers. To achieve that, one must be using the right tools which in turn will optimize the social media conversions. […]
Got Questions?
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What marketing approach consumer durable brands should adopt?
Ans.Consumer durables like ACs, TVs, and refrigerators can be expensive, and customers look for options that they can use for a long time. So, focusing on sharing product durability through testimonials, real-life use cases, and warranties assures consumers of the product’s long-term value and reliability. -
How is after-sales service connected with consumer durables marketing?
Ans.Offering after-sales service assures your customers that you will support them. It increases trust loyalty, and confidence in their long-term investment. -
Do consumer durable brands should focus on innovation in their marketing campaigns?
Ans.When shopping for electronic gadgets, your potential customers want to know the product technologies. Sharing the latest technological advancements and unique features through targeted messaging and product demonstrations will help you attract customer attention. -
How to deal with price sensitivity for FMCG and consumer durable brands?
Ans.FMCG brands often focus on affordability and accessibility, while consumer durable brands may emphasize value, long-term savings, or superior quality to justify higher prices. -
How can FMCG and consumer durable brands build emotional connections with consumers?
Ans.If a brand is trying to build an emotional connection with its audience, just promoting its products will not be enough. They need to craft authentic stories that resonate with their audience’s values, lifestyles, and aspirations. FMCG brands can look into consumers’ daily routines, family values, and personal experiences, as seen in campaigns that emphasize shared moments or societal benefits. Campaigns like Surf Excel’s "Daag Achhe Hain" display how emotional storytelling can transform a product into a symbol of life lessons and create long-lasting bonds with consumers. -
How to customize marketing messages that resonate with a global audience?
Ans.Brands that are planning to go global, market research is mandatory. At PromotEdge, we help you devise strategies based on customer behaviour, preferences and cultural influences. -
How can brands connect with today’s socially conscious consumers?
Ans.Consumers today seek products with purpose and stories that align with their values. Brands like Mamaearth appeal to health-conscious and eco-aware buyers by emphasizing natural ingredients, while ITC and Patanjali resonate with socially conscious consumers by aligning with causes like rural development and Ayurvedic wellness. -
Why is personalization critical in FMCG and consumer-durable marketing?
Ans.Personalization allows brands to tailor their messages and offers to meet the specific needs of individual consumers, fostering loyalty and improving customer retention. -
What role do customer reviews and testimonials play in marketing?
Ans.Customer reviews and testimonials build trust, provide social proof, and influence purchase decisions, making them essential for both FMCG and consumer durable brands. -
What are the key performance indicators (KPIs) to measure success in FMCG and consumer durable marketing?
Ans.KPIs include brand awareness, customer loyalty, conversion rates, customer satisfaction, and engagement levels across digital and traditional channels.
