Digital Marketing
Digital marketing thrives to help brands virtually to grow an online presence and gain recognition. As a spearheading digital marketing agency, PromotEdge is here to assist you. We understand your brand and analyse your customer base to create sound communication that leads to potential conversion.
Digital marketing is about strategizing and implementing campaigns that will help you identify your target audience. We at PromotEdge use numerous digital tools to connect with your potential customers and rebound with your existing ones. As an agency, we design communication systems that help you reach out to your customers and make them buy what you sell.
Such processes revolve around search engine optimization, social media marketing, email marketing, SMS, mobile app development, etc. We understand the targets you want to achieve and use free (SMO, SEO) and paid channels (SMM, SEM). Such tools assist us in creating an effective digital marketing strategy to support your goals.
Solutions That Drive Results
The art of search engine optimization (SEO) requires intricate work to make your brand visible on search engines. Our SEO experts are the artists who craft the right strategies to make you visible.
The process involves the usage of relevant keywords (purpose, competition, number of searches, intent, etc.) that help you reach your target audience on a high-ranking search engine results page (SERP).
As browsing is the most integral part of internet usage, SEO is an essential component of online marketing. Ranking higher in search engines can improve the traffic that generates leads and creates conversions, henceforth growing your business.
Read MoreThe social media revolution is growing exponentially, making Social Media Optimization (SMO) necessary for digital presence. As a digital marketing agency that always targets results, we at PromotEdge understand how important it is to optimize your social media handles most intriguingly.
PromotEdge is opportunistic while implementing every relevant social media trend to increase your customer engagement. By leveraging the usage of platforms like Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter, and YouTube, we can elevate your brand presence to interest your target audience.
When a personality has the power to influence their dedicated audience, they can maximize your marketing leverage via brand collaborations. Depending on your niche and platform, PromotEdge helps you connect with influential personalities who can promote your products and services. We research your target audience, preferences, behaviours, demographics and other crucial factors to screen influencers for higher engagement.
Read MoreAs a result-oriented digital marketing agency, PromotEdge strives to prove its worth through performance marketing. According to our clients, we create and run digital campaigns that have helped them meet their marketing goals.
Read MoreAs an agency that grows parallel with technological advancements, we use analytics and automation to serve you better. Marketing automation helps simplify and streamline evolving digital marketing techniques and strengthens each digital campaign.
Marketplace optimization is a part of search engine optimization strategies that help us identify and target your potential customers. Digital marketplace optimization tools allow us to increase sales through e-commerce websites and bring your products to the forefront
We live in a world where every time we open mobile phones or browse through social media, we see our desires and imagination turned into communication and presented in front of our eyes. Hence, brands need to create communication which stands out and gains attention. Visuals that work are a mix of striking copy and captivating visuals that compel people to engage.
In paid advertisements, there is no second chance. We only have a few milliseconds to grab and retain attention, which makes the process more challenging than other communication. Our design team works closely with the brand to understand the goals and opportunities to ideate and design concepts. We render the designs according to sizes and specifications, which work for platforms like Google Ads, Meta Ads, X Ads, and LinkedIn Ads.
While reaching an inbox is easier, making a viewer respond to it is more difficult. Our email marketing communication is based on compelling design and engaging copy and derives the success our clients need. We create design templates to nudge the audience in a way that interacts with them. We create branded newsletters by consistently providing subscribers with promotions, content, and updates.
The number of monthly active users in India is over 500 million, and the number keeps growing, highlighting the platform’s immense potential. WhatsApp is a powerful medium for reinforcing brand awareness, connecting with audiences, building engagement programs, and maintaining communication—especially with reliable data on hand. It serves as an effective tool for driving brand consideration and encouraging product trials.
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Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Construction & Building Materials
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
FMCG & FMCD
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Sports Leagues, Teams and Players
Sports is one of the most popular entertainment sources for the Indian audience. Sports broadcasts are consumed by a mass audience making it lucrative for sponsors and advertisers to promote their products and services. In the sports industry, leagues, teams, and individual athletes compete against each other to attract the attention of their fans and patrons. The games now are not just limited to the stadium boundaries. They have become much bigger and more dramatic, especially after digitalization. By opting for Digital Marketing approaches brands can be closer to their fans than ever before!
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
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Our Approach and Working Process
We define objectives, understand user journeys, align with business goals, and shape communication. Our team creates resonant brand content, selecting platforms and voices, followed by campaigns optimized for effective digital outreach.
Objective Defining
Grasping the pulse of digital marketing and integrated services is done by object-defining. Just getting visitors is not enough to get the business, we understand products, services, and user journeys to define the objective.
Exploring, and analysing
To build a target segment, it is important to know what they are looking for. Our brand strategists and data analysts investigate competitors’ activity, understand business goals, and determine decision-making sections to understand your target group.
Reshaping our communication
Our writers and graphic designers ideate and create brand communication that strikes a chord! Every brand has a different story to tell, and we choose the right platform, and brand voice that connects audiences and makes your brand sell.
Creating campaigns
After we create thumb-stopping content, we create campaigns that serve the goals and KPIs of the brand. We optimise, automate and analyse the content that reaches to the audience through digital medium.
Our Approach and Working Process
We define objectives, understand user journeys, align with business goals, and shape communication. Our team creates resonant brand content, selecting platforms and voices, followed by campaigns optimized for effective digital outreach.
Importance of Digital Marketing
One
Attracts International Interests
Digital marketing offers a global platform for businesses to expand their reach and interact with customers all over the world, including the USA, UK, Australia, UAE, Singapore, and beyond.
Two
Custom targeting
Digital marketing allows brands to target their audience based on demographics, interests, age, gender, location, and more. As a result, brands can focus on those who have a higher chance of conversion and create more tailored marketing.
Three
Better audience engagement
Digital marketing approaches, such as Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, WhatsApp Marketing, etc., help brands cater to a large audience. Engage with your audience through creatives, audio visuals, infographics, blogs, and articles, and build trust and customer loyalty.
Four
Trackable and measurable results
Being able to track and measure results allows brands to optimise campaigns and increase conversion rates. Using digital marketing tools like Google Analytics, SEMrush, Ahrefs, and HubSpot offers valuable insights on website traffic, customer behaviour, and more.
Case Study
Got Questions?
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What is a full-service digital advertising agency?
Ans.Full-service agencies offer end-to-end services. We understand your business from a macro level to suggest all the services you would need (irrespective of whether we have all the services or not). PromotEdge also gives you an estimate of how much money you have to invest towards different online marketing tools.
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Why should you hire a digital marketing agency instead of working in-house?
Ans.Having a few in-house digital marketers will lack the skillset that PromotEdge can offer as a team. If you do not run a digital marketing agency already, you would want to focus entirely on your business goals and let your marketing partner handle this part of your business.
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Are we the right digital marketing agency for you?
Ans.Yes and No! Depending on the basis of your business, your aggressiveness, and your hunger for growth we may or may not be the right agency for you.
Digital marketing is an expensive investment and it needs commitment and patience. You have to make a medium-long-term investment to see valuable results.
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Do we have a rate card?
Ans.No, our services are customized according to your needs. Your business model, how fast you want to grow, and what platforms you wish to use, are factors that determine cost. The service you hire us for and the challenges your business already faces are also critical considerations.
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Do we guarantee ROI?
Ans.No, digital marketing is a long-term process. We can help you with ROAS, which is the Return of Advertising Spend. So, for every penny spent on Google, you will get a certain amount of impression, reach, clicks, and leads or order booking.