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About PromotEdge · Kolkata · Est. 2015
About PromotEdge: an integrated marketing agency in Kolkata since 2015
We help Indian businesses grow on purpose. Judged on business, not on likes.
Marketing is a business decision before it is a creative one. PromotEdge is an ROI-driven, integrated marketing agency. ROI means return on investment: what comes back to you for what you spend. Our in-house team of 65+ people plans strategy, advertising, digital marketing and on-ground events for businesses across India.
- Since 2015working with Indian brands
- 65+in-house team
- 121brands we have worked with
- ISO 9001:2015certified
About PromotEdge
About PromotEdge: who we are
We started in Kolkata in 2015 to give brands real results. We are business people first, marketers second. Our clients are corporate groups, listed companies, startups and growing businesses, in B2C, B2B and D2C (direct-to-consumer). PromotEdge is a digital marketing company and more: strategy, advertising and on-ground work as one team.
Our head office is in Sector V, Kolkata: see our page on digital marketing in Kolkata. Our servicing team is based in cities across India.
All marketing services
Four kinds of work. One plan.
Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Celebrity endorsements
- Cinema advertising
- Commercial printing
- Creative agency
- Graphic design
- Media buying
All advertising and media servicesShow fewer
Digital marketing services
Search, social, ads and websites that bring enquiries.
- Performance marketing
- Ecommerce marketing
- Website design and development
- SEO services
- Google Ads management
- Meta Ads management
All digital marketing servicesShow fewer
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.
Marketing for your industry in India
- D2C and ecommerceMarketing for D2C and ecommerce brands
- Industrial manufacturingMarketing for industrial manufacturers
- ExportersMarketing for exporters
- SportsMarketing for sports
- SaaS and techMarketing for SaaS companies
- AI companiesMarketing for AI companies
- Electricals and appliancesMarketing for electricals and appliances
- FMCGMarketing for FMCG brands
- AutomotiveMarketing for automotive brands
- BFSIMarketing for BFSI
Show all industriesShow fewer
- Building materialsMarketing for building materials
- Construction equipmentMarketing for construction equipment
- EducationMarketing for education
- Energy and solarMarketing for solar and energy
- FranchiseMarketing for franchise brands
- Gaming and esportsMarketing for gaming and esports
- HealthcareMarketing for healthcare
- HospitalityMarketing for hospitality
- IPO and listed companiesMarketing for listed companies
- Local businessesMarketing for local businesses
- LogisticsMarketing for logistics
- Media and entertainmentMarketing for media and entertainment
- NGOs and social sectorMarketing for NGOs
- Political campaignsMarketing for political campaigns
- Professional servicesMarketing for professional services
- Real estateMarketing for real estate
- Retail and jewelleryMarketing for retail and jewellery
- StartupsMarketing for startups
- Steel and metalsMarketing for steel and metals
- Tea and agribusinessMarketing for tea and agribusiness
What clients say about PromotEdge
Clients who refer us tend to call our work premium and result-oriented. They also tell us we're blunt and aggressive. We take that as fair. Read more on the clients page.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retailPRAN RFL Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.ManufacturingPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSportsIndia MACJ - A Buyers Choice Home Inspections
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTalk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
The team that leads PromotEdge
Saurav Agarwal, Founder & CEO
He started PromotEdge in Kolkata in 2015 and leads the strategy calls, the business review and the budget and ROI logic. A chartered accountant who knows industrial and B2B business.
How we think
How we start working with you
You can use this way of thinking even if you never hire us. Want it as a one-page plan for your business? Get my free growth plan.
- 1
Listen to the ground
We talk to your sales team and look at the questions buyers really ask.
- 2
Read your numbers
Where enquiries come from today, what each costs, what turns into sales.
- 3
Test small
Two or three ideas on a small budget, each with one number to judge it by.
- 4
Scale what works
Money moves to what brought business. What didn't, we stop, and we tell you why.
Not ready to talk? Send us one thing on WhatsApp: a link, a photo of your pack or ad, or your list of outlets. We will tell you what we see. WhatsApp us
What you get and what we need from you
What you get from us
- An honest view of your business, even when it's hard to hear.
- A plan built around what your business needs, not just the service you asked about.
- The seniors you meet in the first meeting are the people who do your work.
- Your numbers every month, good or bad.
- Respect for your experience. You know your business better than anyone.
What we need from you
- Your time, and your sales team's time, especially in the first month.
- The real picture: your numbers, your problems, what you've tried and what didn't work.
- What you know about your industry, your competitors and how your customers think and buy.
- Quick feedback and quick decisions.
- Respect for our view, even when you disagree. Good work comes from honest discussion.
Our beliefs
What we believe about marketing
Twelve lines we work by. Other pages on this site use a few of them where they fit.
We know digital inside out, and we think like an Indian business.
We'd rather show you results than a nice presentation.
We start with logic and your numbers, not with ideas we happen to like.
We look at your business first. Marketing comes second.
Our job is to impress your customers, not you.
We're professionals. We'd rather be blunt than pleasing.
We can't do magic alone. The more involved you are, the faster you see results.
We believe in process. Good results should repeat, not happen by luck.
What can't be measured can't be achieved.
We use AI to save your team's time. A person still makes the decision.
Think creative. Act on numbers.
Change is the only constant.
Our story
How we work: test small, then scale what works
In marketing, there is no fixed road map. What worked for one company can fail for its competitor, even with the same plan.
So we see ourselves as explorers, not experts, and we don't copy and paste. We study your industry and your buyers, test a few ideas on a small scale, read the results, and then scale what works.
We keep things simple. If we use a business term, we explain it. We learn from practice, not from textbooks, and from the people who see the market every day: your sales team, your brand managers, consultants and the industries around yours.
Our team mixes experienced people with young talent. The average age is about 30. Brainstorming isn't a meeting for us. It's how we work, every day.
From selling harder to being wanted
Where most clients start with us
Most clients come to us for one service: more leads, a new website, a launch. Then they grow into the rest. Many have stayed with us for years, and several who left came back.
We help businesses move from pushing sales to creating demand, and from competing on price to earning a better one. Our work spans sport, industry, education, machinery and D2C brands.
We also built a brand of our own from the name up: Desi Machines, a PromotEdge group company, from its identity and website to search, social and WhatsApp. It is our own brand, not a client result.
How we work
How we work with you: your business, our marketing
Put the two together and things move. So we'll ask a lot of questions, and we'll need you involved.
Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. For some clients, a team member works from your office or plant.
We have one office, in Kolkata. Team members are based in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar. These are team bases, not offices. We work hybrid and remotely, talk to you every day and meet you in your city every month. We also review progress with you online every week, so quality and delivery stay on track.
It works best when we sit on the same side of the table: your numbers on it, our honest view next to them. We'd rather lose a deal than win it with a promise we can't keep.
Work we don't take
Work we do not take
Said plainly, so you don't have to guess. We don't run promotion or lead generation for doctors and hospitals. We also don't take religious work.
We believe promotion for doctors can create ethical problems: a new doctor who is only promoted can win clients, and a patient may put his life at risk. We are glad to help doctors and hospitals with design, websites and systems such as a CRM (the record of every enquiry and follow-up). We do work for diagnostic centres, clinics, healthcare and wellness businesses.
Not sure which side your business falls on? Ask us. We will tell you straight.
The PromotEdge group
The PromotEdge group of companies
We plan and buy the work, and the PromotEdge group runs events, outdoor ads, shop branding and LED screens. That means fewer middlemen and faster work. See our on-ground work.
Our group companies: Desi Machines, built by us end to end, from the name up. The Trip Space, a travel agency and a PromotEdge group company that we are building. Sara International, a PromotEdge group company that manufactures and exports jute and canvas bags from India, and that we are building.
PEXORA is a joint venture of PromotEdge and Prodigy.
promotedge.com is the site of our Indian company. It serves Indian companies, including those that sell abroad, and buyers anywhere who want an agency from India. PromotEdge International (promotedgedigital.com) is our international company, for buyers who want an agency in their own market.
PromotEdge facts at a glance
PromotEdge facts at a glance
| Fact | Detail |
|---|---|
| Name | PromotEdge (PromotEdge Global Services Private Limited) |
| Founded | 2015 |
| Head office | Our only office: Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake, Kolkata 700091 |
| Servicing team | Team members based in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar (team bases, not offices), working with clients across India |
| Team | In-house team of 65+ people |
| What we do | Strategy, advertising, digital marketing, on-ground events and activation |
| Who we work for | Corporate groups, listed companies, startups; B2C, B2B and D2C |
More verified facts are on the facts page.
Who you will talk to at PromotEdge
The seniors you meet in the first meeting are the people who run your work.
Saurav Agarwal, Founder & CEO.Started PromotEdge in 2015 and sets the company's direction.
Vinnay Agarwaal, COO.Runs operations: timelines, people and process across every account.
Sayantan Guha, Chief Creative Director.Leads the creative work: identities, campaigns, films and social.
Benjamin Sardar, Tech Lead, Web Solutions.Want to work with us? See open roles.
Frequently asked questions about PromotEdge
Short answers. For anything else, call or WhatsApp us.
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PromotEdge is an ROI-driven, integrated marketing agency working across India. One team plans your strategy, advertising, digital marketing and on-ground events, and judges all of it on business results: enquiries, sales and repeat buyers, not likes or impressions. ROI means return on investment.
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PromotEdge was founded in Kolkata in 2015. We started to give brands real results, and we are business people first, marketers second. Today an in-house team of 65+ people works from our office in Kolkata and from team bases across India, and meets clients in their own city.
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PromotEdge works with corporate groups, listed companies, startups and growing businesses across India, in B2C, B2B and D2C (direct-to-consumer). Most clients come for one service, such as more leads, a new website or a launch, and then add others as the business grows. You can see the brands on our clients page.
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Both. PromotEdge helps businesses move from selling harder to being wanted, and we measure the brand work in business terms too: enquiries, the price you can charge and repeat buyers. A brand that nobody asks for by name makes every sale harder, so we treat the two as one job.
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Yes. Most clients start with one service and add more as they grow. Ongoing monthly work has a 3-month minimum, and after that you can stop with 30 days' notice. We send a quote within 2 working days, and the quote says exactly what you get for the money.
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Yes, for projects we think we can help. It is a 30-minute call with a strategist and a one-page plan on what to fix first. A strategist calls you in one working day, and we say honestly if it is a fit. A deeper audit, such as a technical SEO or ads account audit, is quoted separately.
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Yes. Our only office is in Kolkata, and team members are based in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar (bases, not offices). We stay in touch every day and meet you in your city every month. We also review progress with you online every week, so quality and delivery stay on track. For some clients, one of our team works from their office or plant.
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For design, websites and systems such as a CRM, yes. For promotion or lead generation, no, because we believe it can create ethical problems for patients. Diagnostic centres, clinics, healthcare and wellness businesses get our full service. We don't take religious work.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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We do not publish a price list, because a number on a page would be wrong for most readers. Three things set our fee: the work the plan needs, how senior the people are, and how often you want reports. Ad spend is separate from our fee, and GST is shown separately. For ongoing marketing, we usually charge a fixed fee up to a set limit, then a percentage of ad spend or of sales. After the first 6 to 9 months together, we also offer a variable model.
Talk to us about your marketing
A strategist calls you in one working day.