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Advertising · Video production company · Corporate films and TVCs
PromotEdge is an integrated marketing agency in India that offers video production to businesses across the country. Plan every place it will play before the camera rolls.
A strategist calls you in one working day.
In short A video production company turns your brief into a finished film. We make corporate films and ad films for manufacturers and brands, and cut each one for every place it will run, from the same shoot. A teaser, trailer or song cut for a film has its own certificate rules; see the film promotion timeline.
A film of 3 to 6 minutes comes with two shorter edits of 60 and 15 seconds. A film of 3 to 6 minutes comes with two shorter edits of 60 and 15 seconds. Use them on your website and at exhibitions. They also suit investor and dealer meets, and recruitment.
A 30-second master with 20-, 15- and 10-second cut-downs. A 30-second master with 20-, 15- and 10-second cut-downs. In real estate, the RERA number goes into the end frame. For airtime, see TV advertising.
1 to 3 minutes. 1 to 3 minutes. Plants, lines and machines filmed safely without stopping work, with product shots and stills from the same shoot.
60 to 120 seconds, live action or animation. 60 to 120 seconds, live action or animation, for landing pages, onboarding, WhatsApp and sales follow-up.
Machines and processes shown from the inside and products from every angle. Machines and processes shown from the inside and products from every angle, where a camera can't go.
Computer-made tours of projects before they are built, for real estate launches. Computer-made tours of projects before they are built, for real estate launches, site offices and project websites.
3 to 8 minutes on the people your CSR work reached. 3 to 8 minutes on the people your CSR work reached. Everyone agrees in writing, in their own language, with a guardian for children. Real people at real sites, never actors; any number comes from your CSR records.
Vertical, square and horizontal cuts, subtitles and language versions. Vertical, square and horizontal cuts, subtitles and language versions. Need a full photo shoot? See photography.
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsA strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
Rather talk now?
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
A typical challenge, and how we work on it. This is an example, not a named client's result.
We plan a full version for presentations, plus 60-second and 15-second edits for the website and social, from the same footage.
A buyer can watch a short version on a phone. The full version is ready for a meeting or an exhibition.
The places your film must play.
Edits stall when the script was not agreed first. We lock the script, or a storyboard for animation, before the shoot and agree the review rounds up front.
It does not have to. We plan shots around shifts, follow your safety rules and brief each department. Safety and minimal disruption come first.
Production keeps running. Each department knows when the crew comes. The film shows the plant at work.
Your safety rules, and one quick approver from the plant.
Actors, music and stock footage carry usage rights limited by time, media and territory. We list where the film will run before casting and buy those rights up front.
We write the script with every language in mind, so voice-over timing and on-screen text work in each version, made through our language partners.
We put shoot days, crew, cast, locations, post-production and versions on separate lines, against an agreed script.
You can put quotes side by side and see where they differ.
Any quote you already hold. We will read it with you.
Processes inside machines, finance, software and unbuilt buildings are. That's where 2D animation, 3D animation, walkthroughs and VFX do what a camera can't. Regulated fields such as banking need a sign-off plan before the shoot; see video production for banks and insurers.
Before the shoot we agree what the film must do and how we will count it. If we also run its ads or page, you get monthly numbers: views to the end, enquiries and the cost of each serious enquiry.
We capture the main film, vertical shots and stills together. That costs less than separate shoots and keeps the look the same.
Agree who owns the footage in the contract before the shoot. You should own the final film, and each right should be in writing, saying where and for how long you can use it.
Name one person who can approve the script. One quick approver saves more days than a bigger crew.
Yes. The shoot happens where your story is: your plant, a site, a lab or your office.
Everyone in a CSR (company social work) film agrees in writing, in their own language, with a guardian for children. They are real people at real sites, never actors.
We list every use before the camera rolls and build the shot list to cover them. A film earns its cost by being used again and again.
For weekly content, a retainer (a monthly arrangement) of short edits may serve better than one big film.
If the film also runs as paid ads, we run a small test of two or three openings. It shows which one people watch to the end.
Not if it must show your people, plant or location, because those still need a real shoot. We use AI tools for rough animations, extended shots and language drafts.
A film at your own site usually takes a few weeks, mostly script and approvals, and no crew can skip those. We set the dates in the quote.
One film can't carry that alone. It has to keep being played, so we plan where each film runs with our media planners.
Not without a licence, because music carries usage rights limited by time, media and territory. Licensed music goes in the quote on its own line, before you approve.
Our work in this trade, with no client named: Steel and TMT brands, Building material brands, Automotive brands.
A corporate film at your own site usually takes a few weeks from brief to final cut, mostly script and approvals. TVCs with casting and sets, and 3D work, take longer. One quick approver saves more days than a bigger crew.
What the film must do, who will watch it and every place it will be used. That list decides lengths, formats and rights.
A script for live action, or a storyboard for animation, signed off before money is spent on the shoot.
Treatment, casting, recce, permissions, safety briefing and schedule, agreed with you at a pre-production meeting.
Planned days with minimal disruption on factory floors and in busy offices, with stills and vertical shots captured together.
Edit, colour, sound, music, voice-over in each language, subtitles and graphics, with review rounds agreed up front.
Masters and every cut-down, ratio and language, with a plan for where each runs. Our public relations team can pitch the story to journalists.
Led by Sayantan, Chief Creative Director
Corporate film and ad film production for manufacturers and brands. A film earns its cost by being used again and again.
A film should work every time someone plays it, not only on launch day. A video production company writes, shoots and edits that film.
PromotEdge makes corporate films and ad films that bring enquiries and sales, and lists every place a film will run before the camera rolls.
Here is what we usually see: a film made for one launch, then forgotten. Our job is to impress your customers, not you, so we list every use first and build the shot list to cover them. The film shares one idea with your campaign.
A TV commercial becomes YouTube pre-roll and reels, then the opener at a dealer meet. A corporate film plays at exhibitions and investor meetings for years.
Planning a film? Tell us what it must do and we will look at it with you.
Films for teams, leagues and sponsors are part of our sports marketing work.
Shooting in Kolkata? See our video production in Kolkata.
See our pages on 2D animation and motion graphics and VFX for ads and brand films.
Every quote is built against an agreed script, with each cost on its own line.
Compare quotes on shoot days, versions and usage rights. A film pays when used many times; for weekly content, a retainer of short edits may serve better. See the corporate video guide. Holding a quote? Send it to us.
The FICCI-EY report of 24 March 2026 counted about 68 million connected-TV homes in 2025, around 40 million watching weekly, up from 30 million. Connected TV ad revenue rose 42% to ₹99 billion.
Source: FICCI-EY report, 24 March 2026, via Storyboard18
Google's Reunion film, made with Ogilvy & Mather India, went on YouTube on 13 November 2013 and on TV two days later. It runs 3 minutes 32 seconds; Open Culture reported in December 2013 that it had topped 10 million views.
Watch it on Google India's official channel: Google Search: Reunion.
Source: Wikipedia, Reunion (advertisement), read October 2026; Open Culture, December 2013; YouTube title and channel checked 10 October 2026
ASCI, set up in 1985, runs the ad code that films must follow, and its 2025 clause 1.8 asks media companies to mark paid posts. AAAI, formed in 1945, is the agencies' national body.
Source: ASCI, ascionline.in, read October 2026; AAAI, aaaindia.org, read October 2026
A D2C brand needs short vertical cuts and product films first. A dealer-led maker needs a plant film and a dealer-meet opener. A franchise needs one film with local tags, and a real estate launch leans on the walkthrough.
Google's Veo 3 (May 2025) makes 8-second clips with sound. Adobe's Firefly video model, described in February 2025 as trained on licensed content, powers Generative Extend in Premiere Pro. ElevenLabs Dubbing covers 90+ languages, not lip sync (read October 2026).
We use these for animatics, extended shots and language drafts. People, plants and locations still need a real shoot.
Source: Google blog, May 2025; Adobe newsroom, 12 February 2025; ElevenLabs documentation, read October 2026
Short answers. For anything else, call or WhatsApp us.
It turns a business goal into a finished film: script, shoot, edit, sound, graphics and every version you need. To choose one, ask to see films for businesses like yours, who writes the script, who owns the footage, and for a quote with each cost on its own line. We plan where each film runs with our media planners.
Yes. Our servicing team is based in cities across India and works online, with regular visits. The shoot happens where your story is: your plant, a site, a lab or your office. Our in-house team of 65+ people does the work, with consultants and partner agencies where needed. See film ideas for healthcare, real estate and industrial companies.
Mostly shoot days, cast and locations, then crew, post-production and versions. A one-day shoot at your own plant costs a fraction of a multi-location TVC with actors and effects. Most corporate films take a few weeks from brief to final cut. We quote against an agreed script, each cost on its own line.
An ad film (TVC) sells one product or idea in 10 to 60 seconds, for paid media: TV, YouTube, cinema. A corporate film explains the company in minutes, for places you control, such as your website or stand. One shoot can serve both.
We write and manage every film from brief to delivery, and one producer stays your contact. The work is done by our in-house team, with industry consultants and partner agencies where a film needs them. You deal with one person throughout, even when several specialists work on the shoot.
Agree it in the contract before the shoot. You should own the final film. Actors, music and stock footage usually carry limited usage rights, so if you plan two years on TV, buy those rights up front. Ask for the rights in writing, with the media and period each one covers.
Yes. A film can be shot in a regional language, or dubbed and subtitled after the edit. We write the script with every language in mind. Through our language partners we create content in English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu, Kannada and more.
A clear purpose and audience, one person who can approve the script, access to the people and places we will film, your safety rules, your brand guidelines and logos, and the list of places the film will be used. Most delays come from approvals, so name that one person early.
A film is quoted as a project against an agreed script, so no ongoing contract is needed. The quote shows each shoot day, crew, cast and edit cost on its own line, and the dates are set in it. Cast, locations and licensed music are shown before you approve.
Sayantan Guha, Chief Creative Director, also directs films, and leads the script and the treatment. Sourav Majumder, Creative Designer, makes the graphics and artwork files. Rima Shaw, Senior Account Manager, is your day to day contact from the first call to the final cut.
A strategist calls you in one working day.
Corporate video production guide: a video works when it is made for one person and one problem. See the video types, the process and how to measure it.
TV advertising cost in India from Doordarshan's published rate card: rates per 10 seconds, bonus and slab discounts, worked budgets and private channels.
YouTube ads have no rate card, as Google sets the price in an auction. How views and impressions are charged in India, budget rules and worked budgets.
How to promote a YouTube channel for your business: what to fix first, free ways to get views on and off YouTube, when to pay for ads, and what to measure.
A social media marketing strategy links posts to a business goal: pick a buyer, 2 or 3 platforms and content pillars. See 8 steps and a 30 day plan.
How to choose a web design company. Simple points to check before you hire, since a strong web presence matters for every brand that wants to be found.
The same work in your city and your industry, and the services that go with it.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Four kinds of work. One plan.
What to sell, to whom, and why they should pick you.
Ideas, films, print, radio and outdoor that people remember.
Search, social, ads and websites that bring enquiries.
Events, activations and shop branding, run within the PromotEdge group.
