Marketing for Gaming & ESports
In the exciting world of esports and online gaming, how a brand tells its story is super important. It’s like building trust with people who you want to be friends with! You want them to know who you are and why they should hang out with you. In marketing, we call this storytelling. Indian esports teams like Team SouL, GodLike Esports, and Orangutan Gaming can stand out from the crowd by sharing amazing stories that make their audience feel excited, wanting to know more.
Just think about it! India has so many different cultures, so the esport teams and leagues need to find stories that their target audiences – the millennials, Gen Zs and Gen Alphas – can relate to.
Maybe it’s about how a Counter-Strike: Global Offensive player overcame a big challenge, or how the whole team celebrated a huge BGMI Pro Series win together.
At PromotEdge, we help you identify your challenges and what is pulling you back. Our team devises data driven strategies with stunning visuals and videos to make it more exciting to your audience.
Show moreUp Your Game! Why Integrated Marketing is a Must for Esports & Online Gaming in India?
In the world of esports and online gaming, competition can be high! So, you need to come up with new strategies to stand out from the crowd. It's no longer enough to just have a cool game or a talented team. You need a killer marketing strategy to capture attention, build anticipation and engage.
Let’s think about it: how do you get people excited about a new game or tournament? How do you convince them to spend money on in-game purchases or merchandise or esports equipment like mice, keyboards, headsets and pads? How do you build a brand that resonates with players and fans?
The answer lies in integrated marketing. But what is integrated marketing? Integrated marketing uses a mix of tools—social media, influencer partnerships, email, SEO, ads, and even cutting-edge tech like augmented reality (AR)—to deliver a unified message. Instead of random, one-off campaigns, integrated marketing ensures every interaction with the brand feels connected and builds on the last.
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Branding Agency for Esports & Online Games
The Power of Branding in Esports and Online Gaming: A Guide for Decision Makers
The world of esports and online games is exciting, but with every esports and gaming business trying to be the best, branding is like a secret weapon. Brands can no longer focus solely on selling your game or team. Building a memorable image that sticks in people’s minds holds equal importance to turn users into loyal fans.
When it comes to branding, you need to make sure that it happens across the entire esports ecosystem. Effective branding works at every level of esports. A memorable name, logo, and visual identity attract players and also keep your brand in their mind for a long time. Balanced mechanics and fair play branding promote adoption in tournaments. Teams like FaZe Clan and Fnatic use branding to create unique identities that fans connect with. Their iconic colors and logos drive merchandise sales and sponsor interest.
Creative Designing Agency for Esports & Online Games
Design Your Victory: Captivate Your Audience with Creative Esports Branding
In the fast-growing world of Indian esports and online gaming, where everyone is trying to build a good game or a good team, taking an extra step would make you noticeable. The message for leaders in this industry is simple: creativity is the key to building an irresistible brand. It makes gamers excited, and keeps them loyal.
Gaming is an experience and adding stunning visuals to your game is more exciting. We’re not just talking about the aesthetic but also how it helps with storytelling and creating an immersive universe. Iconic games like Fortnite thrive because of their vibrant characters and visually stunning landscapes, turning gameplay has made it so popular. By using unique art styles, such as those used in Overwatch, brands can give characters personality, making them mascots that drive fan loyalty and even merchandise sales.
Digital Marketing Agency for Esports & Online Games
Game On: Exploring Digital Marketing for Indian Esports & Gaming Brands
Today, everything is digital! From our smartphones to our streaming devices, digital platforms dominate our lives. With the pandemic forcing us to stay confined in our home, esports and online gaming have now become more popular than ever. And the number of audiences growing year after year, gaming revenues have overtaken those of music and movies combined. This boom is not just about playing games; it’s also about watching others compete, forming communities, and embracing a culture that unites people worldwide.
But with the increasing popularity comes a high competition, making it essential to adopt strong marketing options. Boosting visibility and engagement is critical for esports brands. Search engine optimization (SEO) ensures your brand appears at the top when users search for “best esports tournaments” or “online gaming platforms in India.” While with catchy reels or creatives on social media urges players to tap on the “download now” button.
Website Agency for Esports & Online Games
How a Great Website Elevates Esports and Online Gaming Brands in India?
For esports and online gaming brands, a website is more than just a digital business card—it’s the nerve center of your brand’s ecosystem. It’s not just important for brands that are already doing well but also for those trying to get started in India’s booming gaming scene. A website that’s built right is an information hub to keep gamers updated with the latest updates.
Plus brands, who release merchandise, integrating ecommerce into your website allows your loyal fans to purchase products. Creating an informative and engaging landing page allows brands to share information and cater to a niche audience.
Audio-Visual Agency for Esports & Online Games
The Visual Pulse of Esports and Online Gaming: Why Audio-Visual Content is a Game-Changer
In today’s attention-deficit, and information-overloaded world, it’s hard to get people’s attention because there’s so much stuff happening online. However, everyone—especially Gen Alpha, Gen Z, and Millennials—loves cool pictures and videos. That’s why esports and online gaming companies need to understand one big thing: amazing visuals are super important. Esports and Online Games are all about exciting visuals and cool worlds. Using videos and sounds to tell stories isn’t just a nice extra; it’s absolutely essential to grab people’s attention, make them trust your brand, and build strong relationships.
Videos are the best way to connect with people online, no matter where they are from. It’s like a universal language that everyone understands. No wonder video live-streaming services like Twitch and online video-sharing platforms like YouTube are huge in esports, showing live games, awesome highlights, and even giving fans a peek behind the scenes. This is exactly what fans love!
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Utkarsh Bansal
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Tushar Chatterjee
Brand Consultant at Sunshine Incorporation
Key Considerations While Marketing Esports & Online Gaming
One
Community Engagement and Fan Loyalty
Esports thrives on its passionate engaged fanbase. Building and maintaining fan loyalty is crucial to long-term success. Fans are often deeply invested in the players, teams, and tournaments they follow, and creating a community around these elements can foster lasting support. Leverage social media platforms, live streaming services such as Twitch, YouTube, or TikTok), and interactive content (eg, polls, 08A, behind-the-scenes content) to engage with fans during and after tournaments through highlights, fan challenges, and community events. Build brand stories that resonate emotionally with fans by highlighting the journeys and personalities of players, teams, and the gaming communities they represent.
Two
Content Creation and Distribution
Content is a crucial part of esports branding, whether it’s video highlights, player interviews, or gameplay streams. However, brands needed to be frequent to keep fans engaged and expand the reach of esports brands. Develop a variety of content types, including gameplay videos, live streams, player stories, interviews, and highlight reels. People spend a long time on the internet scrolling through social media, watching reels, playing games, and checking out memes. Keeping your feed updated with engaging content that they can also share with their friends and family. Use platforms like Twitch, YouTube, Instagram, and streaming services to share content so it reaches the right audience at the right time.
Three
Sponsorship and Monetization Strategies
Sponsorships and partnerships are significant revenue drivers in esports, and they need to be integrated into marketing strategies in a way that enhances the fan experience rather than detracting from it. Build strong relationships with brands that align with the esports ecosystem and fan values (esports game publishers, tech companies, gaming hardware brands, beverage & lifestyle companies, etc.). Ensure sponsor integrations in content feel organic through branded events, in-game promotions, player gear, or digital content that reflects the sponsor’s messaging. It’s better to create several revenue streams, from merchandise and in-game purchases to broadcasting rights, sponsorships, and exclusive content subscriptions. Maintaining transparency with fans about sponsorships helps them understand the value these partnerships bring to the esports experience.
Four
Personal Branding for Players and Teams
Esports players and teams have different personalities that can be used for brand-building opportunities. Just as athletes in traditional sports have personal brands, esports players can become influencers in their own right. It’s essential to support gamers and esports players in building personal brands through social media, live streaming platforms, and content creation. You can also create team branding strategies that differentiate them by using different team colors, logos, and signature catchphrases. Encouraging players to interact with fans directly on social media helps them build a strong connection with their audience. It also becomes beneficial when marketing new products , launching new games, or merchandise.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Blogs
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The importance of having a well-designed and developed website for your business is enormous. A website is an online store for your brand. Not only does it positively impact your brand’s credibility but also helps in boosting up your sales and conversion rates. The point of difference between success and obscurity is now thus, almost […]
Looking to fine-tune your social media strategy? Good news! This is the perfect time. The marketing team is constantly seeking innovative strategies and tactics to capture the audience’s attention, engage consumers, and drive growth. In a landscape of increasing competition, having a succinct social media strategy and the ability to say “no” to efforts that […]
Got Questions?
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Why do esports players need to build a strong identity?
Ans.Just like any athlete, building a strong personal identity helps esports players to attract sponsorships and gain fan loyalty. If you’re planning to launch your own merchandise, it’s essential to increase your brand awareness and gain popularity for higher sales opportunities. -
How do storytelling and digital tools work together in esports branding?
Ans.Digital tools like social media, live streams, and video content make it easier for brands in the gaming industry to share their narrative with a wider audience. By sharing real, honest, and engaging stories on these platforms, esports teams can build a loyal and interactive community of fans. -
What is integrated marketing, and how is it relevant to esports and online gaming?
Ans.Integrated marketing involves different platforms including social media, influencer partnerships, email, SEO, and ads. At PromotEdge, our main objective is to deliver a unified and consistent message across platforms. We help brands build a cohesive story that brings gamers close to their fans, creating an emotional connection. -
What are the most effective marketing strategies for esports teams, tournaments, and platforms?
Ans.There are many marketing strategies for esports, including engaging video content, social media campaigns, live streaming, influencer collaborations, personalised fan experiences, and interactive platforms. We at PromotEdge believe that for a marketing strategy to be highly effective, you need to understand your audience and what they want. Once we have an idea of what your audience is, you can reach out to them in the right way and build a connection. -
Why is integrated marketing essential for Indian esports and online gaming businesses?
Ans.India has a growing gaming community, but it’s not that easy to attract attention when the competition is high. Integrated marketing helps brands target specific demographics, build a strong brand identity, and adapt to the constant changes in trend.
