Marketing for
Real Estate
Real estate players in India face tough competition. Many struggle with standing out, getting leads, and maintaining engagement. Most realtors don’t realise that real estate isn’t just about properties—it’s about dreams and stories, hence becoming a challenge to engage clients in an authentic narrative.
People don’t just buy homes; they buy a vision of their future. Build a strong digital presence that invites conversation through telling a story that resonates, not just transactions.
Whether it’s through SEO, paid ads, or content marketing, going digital allows you to target potential buyers more effectively. Utilise digital tools like video content and social media to showcase authentic customer stories and properties.
Engaging a digital marketing partner like PromotEdge can amplify your efforts significantly. With a strong track record of working with prominent real estate brands such as Ambuja Neotia, Godrej Properties, Tata Housing and Shrachi, PromotEdge brings a wealth of understanding of the Indian market.
We are not just a service provider; we are your allies in forging connections that matter. The future of real estate marketing is here—don’t miss out, seize it!
Show moreStrategies for attracting and winning over buyers of condominiums, villas, row houses, apartments, office & commercial spaces
In India, property buyers are looking for more than a home—they are looking for trust, belonging, safety and their return on the investment. Thus, standing out in India's real estate market, requires more than just a great property. It’s about visibility and trust.
Marketing efforts of a real estate company begin as soon as the company invests in land and receives government approval. The project starts with defining its positioning, naming, brand identity, and developing collaterals such as brochures, websites, 3D walkthroughs, area-wiki videos, and site branding. Once these collaterals are ready, the real estate company launches its campaign across newspapers, hoardings, press conferences, radio, OTT platforms, digital channels (including influencer and performance marketing), WhatsApp blasts, and events with channel partners.
Having a great website, smart SEO, social media, and performance marketing can transform your online presence, driving traffic and generating leads. Whether it’s an Email/ WhatsApp strategy or targeted paid ads, innovative and creative digital marketing can make a difference.
Let’s break down how you can take these steps to get ahead:
Show more
Branding Agency for Real Estate
Branding creates a lasting impact, drives sales, and builds long-term relationships in real estate.
A brand isn’t merely a symbol; it isn’t just a logo or a colour scheme—it’s the promise of unparalleled value, an experience, a deep feeling, and a sense of belonging. The essential components, such as colours, fonts, logos and brochures are elements that tell your audience, “This is who we are.”
In a world overwhelmed by choices, branding is how top real estate companies–Ambuja Neotia, Merlin Properties, PS Group, DLF, Godrej Properties, Oberoi Realty, L&T Realty, and Tata Housing–distinguish themselves, not just through products, but through the unique emotional narratives they craft in the minds of property buyers and investors.
Homebuyers aren’t just searching for properties; they’re seeking lifestyle, security, and a sense of belonging. A powerful brand taps into those emotional needs, helping you create lasting impressions that resonate. The way you communicate your brand values effectively makes a company more credible, more reliable, and ultimately more engaging to clients, bankers, and investors alike.
Creative Designing Agency for Real Estate
Design that’s grounded in strategy, research, and insight will not just attract attention—it will make your brand unforgettable.
Real estate goes beyond property. It’s about connection, trust, and emotion. And nothing communicates these better than creative design. Design that’s grounded in strategy, research, and insight will not just attract attention—it will make your brand unforgettable.
Real estate goes beyond property. It’s about connection, trust, and emotion. And nothing communicates these better than creative design.
However, one needs to be very careful when designing the collateral, as guidelines from regulatory bodies like HIRA and RERA state that communications should only showcase the actual amenities and infrastructure.
Brochures should include 3D-rendered floor plans, available areas (such as free space, room sizes, and bathrooms), amenities (like an open terrace, infinity pool, garden, yoga center, and gym), information on commuting options, and nearby facilities (including schools, hospitals, and shopping malls). Campaigns, on the other hand, are the narratives you build around these elements, narratives based on insights and research that speak directly to the market’s needs.
Digital Marketing Agency for Real Estate
By embracing digital marketing, you are not just keeping up with the times—you are staying ahead of the competition. From Awareness to Sales!
In today’s digital-first duniya, having an online presence is as crucial for your real estate business as the location of your properties. It acts like a massive, virtual billboard—one that never switches off and is visible to anyone. Whether someone is looking for perfect luxury villas, modern service apartments, or riverfront row houses, be the first brand the audience will see. For real estate businesses in India, investing in digital marketing is no longer an option—it’s essential.
Digital marketing is not just about being online—it’s about being found online, and that’s where search engine optimization (SEO) comes in. By optimising your website with relevant keywords, like “homes for sale in Delhi” or “luxury villas in Mumbai,” you can rank higher on search engines like Google. Social media platforms like Facebook, Instagram, and LinkedIn give you a direct line to potential buyers. Here, you can share property updates, market trends, beautiful visuals, engaging videos and even stories of satisfied homebuyers.
Use your social media to bring that vision to life, build trust, and foster a sense of community. Targeted advertising on social media platforms is a game-changer for real estate. You can create highly specific ads tailored to your ideal buyers based on their interests, demographics, and location. With display advertising, you can give reminders for people browsing real estate-related content.
For real estate agencies, following an omnichannel marketing approach will be truly beneficial. WhatsApp marketing allows for direct, real-time communication with buyers. Send personalised messages, updates about new listings, and even virtual property tours—right into the hands of your prospects. Email marketing is a powerful tool for nurturing leads and keeping potential buyers engaged and building long-term relationships.
Website Agency for Real Estate
A website that is engaging, user-friendly and conversion-focused converts visitors into loyal clients.
Websites, landing pages, and mobile apps are essential digital assets for driving leads and closing deals in real estate. Your website is like your digital storefront— it’s the first impression someone has of your real estate business. It should work seamlessly across all devices—especially mobile—offering an experience that attracts, engages, and converts visitors into loyal clients.
A well-optimised website acts as the central hub where potential buyers can learn about your projects, view listings, and access contact information. Easy navigation, fast loading, mobile-friendly design, and clear contact info are non-negotiables.
Your site must not only look modern but also showcase your expertise and provide access to valuable content. Plus, it needs to meet Google’s ranking guidelines and have lead-capturing features, along with tools like analytics to understand customer behaviour. All the traffic in the world won’t matter if your site isn’t user-friendly. From SEO to social media and paid ads, make sure your website and landing page are built to attract, engage, and convert real estate buyers into long-term clients.
Audio-Visual Agency for Real Estate
Capturing the Attention and Creating connections with home buyers a marketplace driven by trust and authenticity using engaging and irresistible videos
Audio-visual assets have made giant strides in real estate marketing because they engage potential buyers more effectively than text alone. In a competitive market, showcasing properties through ad films, virtual tours, and explainer videos can provide an immersive experience that helps buyers visualise themselves in the space.
For instance, 3D architectural walkthroughs are more preferable than architectural sketches alone. It helps potential clients to visualise a property, which will be built in the near future to provide potential buyers with a vivid experience for better decision making.
Moreover, high-quality visuals enhance your brand’s professionalism and credibility, which is crucial in real estate. Social media videos can create buzz around new listings, while corporate films can convey your brand story and values. These films and event videos can humanise your brand. By showing the people behind it and the values you represent, you can build connections driven by trust and authenticity.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Utkarsh Bansal
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Tushar Chatterjee
Brand Consultant at Sunshine Incorporation
KEY CONSIDERATIONS WHILE MARKETING REAL ESTATE BUSINESSES
One
SEO and Online Visibility:
Better visibility drives more organic traffic to your site. Optimize your real-estate website for search engines using relevant keywords, so they appear at the top of search results. User-friendly, mobile-responsive websites and high-quality content (like blog posts and market guides) are essential to build trust and attract potential buyers.
Two
Social Media Engagement:
Social media is the best platform to share property updates, engage with followers, and create a brand community. Networking sites like Facebook, Instagram, YouTube and LinkedIn allow real estate brands to connect directly with potential buyers. Visual storytelling, customer testimonials, and lifestyle-driven content help build trust and foster engagement with the target audience.
Three
Targeted Advertising:
Target specific demographics based on their interests, location, and behaviour, with Social media advertising. Tailoring ads to family buyers, real estate investors, or specific geographical areas ensures that the content reaches the most relevant audience. Use high-quality visuals, virtual tours, and compelling calls to action to drive better engagement.
Four
Multi-Platform Approach:
Beyond traditional digital platforms, real estate brands should leverage marketplaces (magikbricks.com, housing.com, 99acres.com, proptiger.com, etc.) for generating leads. Each platform serves different aspects of the buyer journey, from inquiry to conversion, making a multi-channel strategy essential for success.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Blogs
Read Tomorrow’s Insights Today
The importance of having a well-designed and developed website for your business is enormous. A website is an online store for your brand. Not only does it positively impact your brand’s credibility but also helps in boosting up your sales and conversion rates. The point of difference between success and obscurity is now thus, almost […]
Social media is undoubtedly one of the strongest platforms for branding. Though, at the same time, it is important to understand that it is a real challenge to turn your users into potential leads and customers. To achieve that, one must be using the right tools which in turn will optimize the social media conversions. […]
Corporate communication is an evolving picture, and annual reports serve the role of visual records of an organisation’s goals and achievements. With the beginning of every new year, there is an addition to the range of annual report designs, giving you a chance to present business records more visually appealingly. This blog lists the top […]
Got Questions?
-
Why is digital marketing crucial for real estate businesses in India?
Ans.Digital marketing creates visibility, allowing potential buyers to easily find real estate offerings online. Plus it’s cost-effective than conventional marketing approaches (billboards, TV commercials, etc) and measurable. -
How does SEO help in promoting real estate businesses?
Ans.SEO increases website visibility, drives traffic, generates leads and inquiries from potential buyers. It improves website’s ranking on search engines for better search results on relevant keywords like “luxury homes in Mumbai.” -
What role does social media play in real estate marketing?
Ans.Social media platforms like Facebook, Instagram, YouTube and LinkedIn help realtors engage with potential buyers, share updates, promote listings, and build brand awareness through visuals and storytelling. -
How can real estate businesses use targeted advertising?
Ans.Targeted ads on platforms like Facebook and Instagram helps to reach out to the right audience leading to higher engagement and conversions. Real estate agencies can tailor the ads to specific demographics, such as location, age, interests, or homebuying status, -
What types of content work best for real estate marketing?
Ans.For real-estate businesses, high-quality images, virtual tours, videos, blog posts about market trends, neighbourhood guides, and customer testimonials are very effective. -
Is email marketing effective for real estate businesses?
Ans.Yes, email marketing helps nurture leads and build a long-term relationship with potential buyers. Stay in touch with your audience sharing newsletters with updates, new listings, and property market insights. -
How can WhatsApp be used for real estate marketing?
Ans.WhatsApp is the best real-time communication with potential buyers. Real estate businesses can send personalised updates, schedule property viewings, and answer buyer queries instantly, fostering direct engagement. -
What is the importance of influencer marketing in real estate?
Ans.Collaborating with influencers who have a strong following in home décor, lifestyle, or property investment can boost a real estate brand’s visibility and credibility, and trust building. -
How can real estate brands track the success of their digital marketing campaigns?
Ans.Digital marketing tools provide metrics like website traffic, conversion rates, engagement rates, and return on investment (ROI). These insights help businesses refine their marketing strategies to focus on what works best.
-
What are the best platforms for promoting real estate properties online?
Ans.Social Media platforms like Facebook, Instagram, LinkedIn, YouTube, and Google for advertising, are best for brand promotion.
