Creative
Designing
Our design and communication teams are adept at transforming your requirements into reality. Be it crafting a brand identity, packaging, translating your positioning into effective communication tools, making a corporate tool, or the perfect presentation, point of sale designs or print ads, our team is here for all your communication requirements. At PromotEdge, with the best of our talent, we try to create thought-provoking creatives that positively impact our client’s business. We derive our communications from insights and data-backed research, ensuring memorable visual elements that stand out amidst the clutter and leave a lasting impact.
We have a collaborative approach where we put our team with the clients to understand the vision, mood board, and goal and then execute and deliver not only captive but also tangible results. We derive our communications from insights and data-backed research, ensuring memorable visual elements that stand out amidst the clutter and leave a lasting impact.
Embracing the art of simplicity, our goal is to deliver impactful communication assets through a straightforward approach in every creation.
Visuals that speak louder than just words
Brand campaigns can be of multiple types. It can be brand-led or product-led. It can be made for awareness or building salience, it can be tactical or promotional. Whatever your need, we have a solution for you.
To build a 360-degree campaign you need support on TVC or Digital film, followed by outdoor solutions, print, or press releases, and social media promotion with digital amplification. Whether you need all these services or one, we are your one-stop solution.
We don’t only help you ideate and work on your design and communication, but we will also help you plan the end-to-end execution, as per your needs.
Read MoreMarketing collaterals serve as the tools of success, encapsulating the essence of the brand and organisation. These materials mirror and personify the journey, achievements, vision, and mission of the brand or company.
Marketing collateral comes in various forms like brochures, leaflets, and catalogues, featuring content and information that articulates products, services, and offerings. Additionally, items like calendars, diaries, and notebooks act as tools for reminders and build salience for the brands.
Developing a brand identity is akin to establishing a recognisable presence swiftly among the audience and communicating who you are and what you offer. For organizations launching a new brand, PromotEdge becomes the go-to partner for recommending an ideal brand name and designing a distinctive logo.
Both name and logo demand exclusivity so that they stand out and possess sole authority over the identity conveyed. The brand identity is extended through a corporate kit which consists of essentials like business cards, letterheads, envelopes, templates, stationery, and more.
Read MorePackaging is not only a strategic branding tool, but it also acts as a design to promote the brand, it is a silent communicator. We create compelling packaging designs to elevate a product from a mere commodity to a symbol of style. The artistry involved in crafting a package sets your product apart, establishing a unique value that is exclusive to your brand.
We offer innovative solutions to ensure your product stands out amidst the crowd by breaking the clutter. Our communication encompasses elements such as brand manuals, master packaging, variant adaptations, SKU adaptations, and more.
Read MoreWorkplace branding reflects your brand identity, ideologies, and ethos. It is a representation of the brand in visuals, it is a representation of the brand and what people should visualize when they think of it. In terms of design, it should have parity with the overall brand essence.
Workplace branding encompasses various settings such as office spaces, retail outlets, in-shop environments, and franchisee stores. These locations should visually represent the brand identity through decor and design concepts. The designs ideally incorporate the brand’s colour palette, tones, objects and fonts which are represented through varied design and branding elements, murals, wall art, and other visual components.
Read MoreWhether it’s your monthly newsletters, weekly motivational content, employee awards, or recruitment ads, our communication agency offers comprehensive solutions to meet all your HR communication needs. Count on us to deliver impactful and tailored communication strategies that align with your HR goals.
The annual report is a crucial branding tool for companies, serving as a mandatory communication piece that also provides an opportunity to convey brand values, ethos, and purpose. The larger the brand, the more compelling the story it can tell. A well-designed annual report not only enhances brand appeal but also encourages readers to engage with detailed data in a more enjoyable format.
In response to modern demands, it is equally important to create a digital version of the report, allowing audiences to easily navigate information without the bulk of a hard copy. This online format also acts as a convenient reference for future data needs.
Retail branding includes both store and franchise/dealer point branding, each playing a critical role in how the brand connects with end consumers. Store branding is more tactical and sales-driven, shaping the audience’s perception through direct interactions with the brand. This approach often involves temporary setups, as featured products and promotions may shift over time.
Franchise or dealer branding serves as a streamlined extension of store branding, highlighting essential brand elements at smaller locations. Together, these branding strategies ensure consistent brand presence and recognition across all retail points.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Construction & Building Materials
There is no denying that TMT rebar, cement, steel, plywood, or pipes are just materials required for the construction. So, why do some businesses in the construction and building material industry are more popular and have higher sales than the rest? Quality does make a difference, but even while offering similar or better quality, some establishments can’t meet their financial target. The answer lies in Branding. The story you narrate and the way you narrate can influence the sentimental value of your products to both buyers and consumers.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
FMCG & FMCD
The fast moving consumer goods and consumer durable industry covers a significant portion of India’s economy. Whether it’s the small-scale purchase one makes from a thela or the monthly grocery shopping from the supermarket, consumer goods are an everyday need. But with the constant demands in the FMCG sector, the competition amongst brands is also high. There are multiple choices for a single product, so how can brands become the first choice for consumers?
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Sports Leagues, Teams and Players
Visual noise has actually become a thing in today’s world! Digitalization has given the audience access to mass visual content. However, that doesn’t mean all of the visual content is engaging to the viewers. Sports leagues and teams, hence, must understand the value of good designs. Creative design is not just focused on how a banner, poster or jersey looks but also on the story it shares through it.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Client Happiness Speaks Volumes
Our Approach and Working Process
The creative design process involves research to gather insights, ideation to generate ideas, design to create visual concepts, and development to bring those concepts to life.
Research
First, we dive into research. We analyse the client’s brief and then map it against the communication in the category. This helps us to understand the segment, market, and consumer behaviour. We study their pain points, intent mapping, and familiarity with the brands in the category. We dig for insights which make our communication more relevant and relatable. These steps help us to set the parameters on which the brief is built. The ideation and execution are a leap that is taken from the brief, once we have an alignment with the client.
Ideate
Once the brief is aligned, we look up the communication tonalities of the category, observe patterns, and trends, and align it with the brief and objectives. Research is the foundation which acts as the base for ideating the thought process, and copy ideas, which culminates into the final design communication.
Depending on the scope of the project we brainstorm, collaborate and experiment to come up with fresh perspectives to meet needs, solve problems, and explore opportunities.
Design
Deriving attributes from research, ideation, and brainstorming, we create the framework of designs keeping in mind the end audience. Our communication comes in all languages – English, Hindi or Regional, according to objectives. Our design language is unique for each client and aims to follow a common tonality for the client in terms of colours, objects or fonts, to keep a sense of parity which can build a sense of familiarity and branding for the audience.
Develop
We are experts in building communication in every medium, be it ATL, BTL or digital. Our designers are well-versed in curating and developing communication for every platform, medium and format. When we create communication, we try to be objective on how the communication transcends from format to format. With us, you can be rest assured to create a holistic approach.
Our Approach and Working Process
The creative design process involves research to gather insights, ideation to generate ideas, design to create visual concepts, and development to bring those concepts to life.
Importance of Creative Designing
One
Creates a positive first impression
In the world of online marketing, brands have only a few seconds to leave a lasting impression on their customers. Eye-catching creative visuals can influence audience perception and create opportunities to build future relationships.
Two
Increases audience response rate
Engaging creative designs are more likely to get higher responses, e.g., likes, comments and shares. For example, Google’s doodles or McDonald’s iconic yellow M logo are famous across the world.
Three
Conveys brand message more effectively
Creative designs give an advantage for companies in the real estate, FMCG, construction and building materials, industrial machinery & equipment, and other sectors to communicate their message with clarity. Brands can share the technical complexities in a simpler and more engaging manner.
Four
Drives higher conversion rate
Marketing creative design with a well-planned strategy can influence a mass audience. Using engaging packaging, brochures, catalogues or other marketing collateral, brands can build credibility and trust with your existing and potential customers.
Case Study
Got Questions?
-
Are we designers?
Ans.Yes, but we are not hyper-creative. Our creativity depends on what is relevant to your business.
-
Do we offer retainership?
Ans.Yes, only if your business needs it.
-
Do we offer translation services?
Ans.Yes. Apart from our in-house creative writers, we have agency partners to cater to regional language translations whenever required.
-
What should you not request us for?
Ans.Creative is our forte and we cannot meet unrealistic goals that are easier said than done. Every collateral has a different purpose and are created and showcased because it fits a particular requirement.