p r o m o t e d g e

    Share your details below to start your marketing journey. We're here to make it happen!

      Need assistance or want to discuss in person? We’re here for you.
      Quick Connect

        Brand Strategy Agency

        We at PromotEdge excel in delivering comprehensive brand strategies crafted to your needs and requirements. Whether you’re an established brand entering a new market or a startup carving an identity of your own, ideally the first approach for any new brand would be to define its positioning and way forward strategy. Strategy will help you build the foundation for your future marketing and communication efforts. Be it brand positioning, creating differentiated identities, building brand architectures, tactical plans, to media planning and execution, we have a solution for all your strategic needs.

        As an integrated marketing cum advertising agency, we craft brand strategies that resonate at every touchpoint while connecting seamlessly with your audience. Whether you plan to launch a new brand or revamp an existing one, our team will provide the nimbleness of an in-house marketing department. We will plan, build, and manage all aspects of branding and communication, to ensure you are on point, every time.

        Ready to explore more? Scroll through our diverse range of services and discover how we can elevate your brand. Feel free to reach out to us; we’re here to turn your marketing vision into reality.

        We at PromotEdge excel in delivering comprehensive brand strategies crafted to your needs and requirements. Whether you’re an established brand entering a new market or a startup carving an identity of your own, ideally the first approach for any new brand would be to define its positioning and way forward strategy. Strategy will help you build the foundation for your future marketing and communication efforts. Be it brand positioning, creating differentiated identities, building brand architectures, tactical plans, to media planning and execution, we have a solution for all your strategic needs.

        As an integrated marketing cum advertising agency, we craft brand strategies that resonate at every touchpoint while connecting seamlessly with your audience. Whether you plan to launch a new brand or revamp an existing one, our team will provide the nimbleness of an in-house marketing department. We will plan, build, and manage all aspects of branding and communication, to ensure you are on point, every time.

        Ready to explore more? Scroll through our diverse range of services and discover how we can elevate your brand. Feel free to reach out to us; we’re here to turn your marketing vision into reality.

        Show More

        Fueling Growth with Strategic Brilliance

        Brand Strategy and Positioning

        The foundation for any brand or organisation’s identity, objective, and purpose.

        Brand positioning is a strategic journey. We start the process with a deep dive into the brand’s core – history, objectives, and market dynamics. In our process we prioritise understanding the brand’s purpose, the reason for its existence, we undergo research by studying category and competitors, we translate insights into notions which become the groundwork or foundation on which the activity is built.

        This process does not only create a unique positioning for the brand but also guides consistent messaging, fostering a connection with consumers. Both start-ups and established brands who seek a new value system and identity can opt for the brand positioning exercise.

        Read More

        Brand Architecture

        It is the exercise to develop a pervasive positioning that effectively extends from the parent company or brand to its subsidiary companies or sub-brands.

        It is a strategic exercise programmed for parent companies or brands managing multiple subsidiaries or sub-brands. In this exercise we conduct comprehensive audits of all brands under one group, aligning narratives, and crafting distinctive identities flowing from the top.

        The brand architecture exercise involves deriving a cohesive structure via workshops, ensuring shared goals while maintaining individual brand distinctions. The ultimate goal is in translation results in a comprehensive architecture manual, reshaping brand identities and fostering a unified communication approach for the entire brand group.

        Read More

        Brand Naming

        A brand name aims to align with its values, purpose, resonate and connect with the audience with brand architecture, resonating values and audience.

        Deriving a meaningful brand name is a crucial part of a brand’s journey, is the first milestone for the brand. While crafting a name, keep the brand’s background in mind, the purpose behind its existence and the audience. We try and make it memorable enough to relate and remember.

        Brand Extension Strategy

        Just positioning is not enough. The brand needs to explore the core thought in multi dimensions, to validate and bring familiarity and own the thought in true sense.

        To any brand that is looking to expand their core positioning and wants to own it across platforms and channels, we act as a guide. We show you the way to own your core and connect with the audience. Not only strategy or communication, but these activities can extend to tie-ups, celebrity selection, creating and owning properties, events and activation and other value-added services.

        Clients

        Where Every Logo Tells a Success Story our 200+ Collaborations.

        Elevating Your Identity through Strategic Brand Strategy

        Our work commences when we acquire thorough knowledge about the brand, category, processes, consumers, objectives, and goals. We immerse ourselves in the brand to ensure alignment and a shared perspective.

        One

        Defining the Purpose

        At the outset, we dedicate time to understanding the brand, its creators, vision, and goals. We align strategic requirements with the brand’s foundation, and derive in a clear purpose for our endeavour.

        Two

        Research

        Through primary and secondary research, we view the brand from the perspectives of key stakeholders, employees, and consumers—individuals who directly and indirectly influence and shape the brand’s existence and objectives.

        Three

        Category Mapping

        We conduct an in-depth analysis of the brands in the category (competition direct and indirect) by studying their strategies, communications, and tonalities. This process allows us to identify commonalities, pinpoint gaps, and help us in building differentiation for the brand. The insights we gain help us define our course of action.

        Four

        Knowing the Audience

        Research and category mapping enable us to grasp an understanding of the target audience and analyse the communication points which resonate with them. Additionally, we engage in conduction face to face research, dipstick studies to uncover potential unmet needs that can be leveraged to establish resonance for the brand.

        Five

        Deriving the Approach

        The gathered information is synthesised to formulate a strategic approach encompassing macro and micro-level brand strategies, which then evolve into marketing and communication approaches essential for the brand’s evolution. This culmination of studies and hypotheses usually takes shape through collaborative and interactive workshops with the brand custodians.

        Six

        Creative Rendition

        Whether creating an identity or deriving brand communication, the end goal of each strategic endeavor is to craft a visual representation for the audience, which helps them to connect, understand and is relevant to them. This culmination serves as the final step in the strategic exercise, encapsulating the entirety of the journey.

        Elevating Your Identity through Strategic Brand Strategy

        Our work commences when we acquire thorough knowledge about the brand, category, processes, consumers, objectives, and goals. We immerse ourselves in the brand to ensure alignment and a shared perspective.

        One

        Defining the Purpose

        At the outset, we dedicate time to understanding the brand, its creators, vision, and goals. We align strategic requirements with the brand’s foundation, and derive in a clear purpose for our endeavour.

        Two

        Research

        Through primary and secondary research, we view the brand from the perspectives of key stakeholders, employees, and consumers—individuals who directly and indirectly influence and shape the brand’s existence and objectives.

        Three

        Category Mapping

        We conduct an in-depth analysis of the brands in the category (competition direct and indirect) by studying their strategies, communications, and tonalities. This process allows us to identify commonalities, pinpoint gaps, and help us in building differentiation for the brand. The insights we gain help us define our course of action.

        Four

        Knowing the Audience

        Research and category mapping enable us to grasp an understanding of the target audience and analyse the communication points which resonate with them. Additionally, we engage in conduction face to face research, dipstick studies to uncover potential unmet needs that can be leveraged to establish resonance for the brand.

        Five

        Deriving the Approach

        The gathered information is synthesised to formulate a strategic approach encompassing macro and micro-level brand strategies, which then evolve into marketing and communication approaches essential for the brand’s evolution. This culmination of studies and hypotheses usually takes shape through collaborative and interactive workshops with the brand custodians.

        Six

        Creative Rendition

        Whether creating an identity or deriving brand communication, the end goal of each strategic endeavor is to craft a visual representation for the audience, which helps them to connect, understand and is relevant to them. This culmination serves as the final step in the strategic exercise, encapsulating the entirety of the journey.

        Testimonials

        Client Happiness Speaks Volumes

        Got Questions? Explore FAQs for Insightful Answers.

        Why is brand positioning important for a new brand?

        Brand positioning sets the tone for the brand. It defines its purpose, gives it value, reason to exist and a direction to move ahead. It culminates into a brand book which is a definition of the brand, its core, vision, mission, and acts as a guide to move forward. A brand positioning exercise is relevant for a long period of time, and it becomes the foundation on which the brand is built, keeping cognizance of the category, competition, and consumer.

        Are brand positioning or architecture exercises relevant for an old or existing brand?

        Irrespective of the brand’s age, it can undergo brand positioning or architecture exercises. The positioning activity defines the brands’ identity and purpose, and the architecture defines the purpose of parent company and brand and its extension to the subsidiaries. Both the activities are generally undertaken to meet specific needs for e.g. building communications for awareness, increasing base, capturing new territories, or simply building brand equity. Whatever the need we have a customized solution for every brand as per their structure and requirements.

        Is strategy and communications inter-connected?

        Yes and No. Strategy defines the purpose, the tonality, and the objective of any communication; it acts as the pillar on which communication is built and that helps it to be more objective and relevant for the audience.

        However, there can be communications, which are agnostic of any strategy. However, that makes them less purposeful. Generally, even communication related to CSR or HR should have a common goal, theme, orientation which is connected to an overall brand strategy.

        Is strategy exercised relevant for B2B companies or is it only for B2C companies?

        Strategy exercises are relevant to both genres B2B, B2C and even D2C irrespective of the business module or channels. Strategy exercises solve business problems and give solutions related to marketing, branding, operations, and communication. It is a holistic approach for any brand which defines and gives a way forward solution to solve certain problems.

        Is strategy different for B2B from different from B2C?

        Strategy exercises are not only different from category to category, but they are also different from business to business. Our strategy exercises are personalized and custom fit as per the requirements of our client. Whether it be a consumer-led business or a stakeholder driven enterprise, we derive the steps to follow for an exercise after thorough conversations with the brand custodians.

        How is research part of a strategy?

        Research is the foundation of every strategy exercise. Without studying historical data and trends it is never possible to achieve insights or understand a category in depth.

        While secondary and online data becomes the building block for any strategic exercise, the primary research with the brand custodians, stakeholders, associates, and audience gives us an opportunity to gain wholesome knowledge about the category, competition and where the brand stands in the entire gamut. Primary research often helps us in gaining insights which makes us create approaches which are more relevant to the audience and identify need gaps that the brand may solve or derive a differentiated positioning which makes the brand stand out.

        For our strategy exercises we have collaborations with specialised individuals or research agencies who are experts in the field and can conduct the research on behalf of the client, in collaboration with our planning team, to derive a holistic solution.

        Are strategy exercises need to be done independently or a brand stakeholder also need to be involved?

        Every strategy exercise is done mutually between the client and agency. It cannot be done in silo by the agency. There are steps during data collation, research, brainstorming, workshop where the brand stakeholders like employees, directors, partners, and consultants who have to be equally present and participate.

        Can strategy exercises be done independently by agencies, or does it need involvement of brand stakeholder?

        Every strategy exercise is done mutually between the client and agency. It cannot be done in a silo by the agency. There are steps during data collation, research, brainstorming, workshop where the brand stakeholders like employees, directors, partners, and consultants must be present and participate. The culmination of all findings, hypothesis and research is also done in a workshop session which is interactive, and discussion led, which needs all important stakeholders to be participating and contributing.

        Quick Connect