“Should our ads go to the microsite or to Meta's instant form?”
Test both in your Meta ads. Instant forms are cheap but often weak, and a microsite brings fewer, better leads.
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Industries · Real estate · Digital marketing
Real estatedigital marketing agency
Since 201565+ in-house teamKolkata office, 5 team bases
Every rupee traced to a site visit. Then to a booking.
A strategist calls you in one working day.
/ 01 Real estate digital marketing agency
From the first adto the booking form.
A cheap lead can turn into an expensive site visit, and only the booking pays the developer. PromotEdge runs digital marketing for real estate developers: project microsites, Google and Meta lead campaigns and site-visit booking.
Then we hand each lead to your sales team or call centre within minutes, so you pay less for every visit and every booking.
Nobody books a flat from an ad. The sale happens at the site, so we judge digital marketing on cost per site visit and cost per booking, not cost per lead.
Under RERA (the Real Estate (Regulation and Development) Act, 2016), an advertisement means one issued "through any medium". A Meta form, a reel, a WhatsApp broadcast and a microsite can all count, and each must show the RERA number and the authority's website address.
Our real estate marketing page covers the rest. This is general guidance, not legal advice. For brokers, see lead generation and real estate agents.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forreal estate developers.
All 7 services in one place. Tap one to see how it works.
Project launch campaigns
Phases planned against your RERA registration.
Google search ads
Campaigns split by project name, locality and flat size.
Google AdsYouTubeMeta lead ads
Lead forms and click-to-WhatsApp ads for site visits.
FacebookInstagramWhatsAppSearch engine optimisation
Be found for locality searches without paying per click.
GoogleSocial media for real estate
Short videos of the location, sample flat and progress.
InstagramYouTubeWebsite design for real estate
A microsite with floor plans and the RERA number on every page.
Lead generation and follow-up
One owner and one history for every family that enquires.
WhatsApp/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailAn email on your own business domain, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For real estate developers
7 items
- RERA number and authority website on every adRERA Act, 2016, section 11(2). Put both on the microsite and every ad.
- Project microsite with a lead formFloor plans, a location map, one clear form and a Call button.
- A consent line on every lead formDPDP Act, 2023, section 6(1): consent must be free, specific and informed.
- Ad accounts and lead data in your nameGood practice: you keep them if you change agency.
- Call and WhatsApp trackingKnow which ad each enquiry came from.
- CRM stages and a call-back ruleFrom new to booked, with who calls and how fast.
- Channel-partner ad rules in writingAgree who may use the project name in ads.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Our call centre calls every lead, but sales says nobody is ready to visit.”
End every good call with a visit slot, using a script we write with your sales head. Our CRM (one place that tracks every lead) sends a WhatsApp reminder the day before.
“Search clicks for our locality cost a lot, and many come from brokers.”
Split your Google search campaigns by project name, locality, flat size and price band. Then block search words that bring brokers, renters and job seekers.
“We want NRI buyers in the US and the UK, but half the targeting options are missing.”
Let the ad itself find the buyer, since Meta and Google limit housing-ad targeting in the US and Canada. We write NRI ads around paperwork and video site visits.
“Families visit the site, say they will think about it, and go quiet.”
Make "visited" a CRM stage with a next step and a date. A thank-you goes that evening, then the price sheet, from the same sales person.
Not sure where your ad money goes? Show us your numbers, and we'll do the booking maths with you. Do the maths together
/ 05 How we work
Five steps,from booking maths to monthly review.
- 01
1. Work out the booking maths
We start with your unsold flats, price and past visit-to-booking rate, then set a target cost per site visit.
- 02
2. Build tracking, the CRM and the microsite
Every call, form and WhatsApp chat is tracked. The CRM gets stages from new to booked. The microsite shows the RERA number and the authority's website on every page.
- 03
3. After RERA registration, warm the audience
Section 3 of the Act bars advertising a project before it is registered. Then location films and sample-flat videos run on YouTube, Facebook and Instagram, and retargeting begins.
- 04
4. Launch, then hand over fast
Google search ads and Meta ads run with portal listings. New leads reach your sales team within minutes, and a WhatsApp reminder goes before each visit.
- 05
5. Report every month
We show cost per lead, site visit and booking, by source. Through conversion tracking, bookings go back to Google and Meta so they find more buyers like yours. We confirm the timeline in the quote.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Meta and Google limit housing ads in some countries. India's data law needs clear consent.
Digital marketing for real estate in depth
The rules that matter
Where ads reach the US, Canada or Europe, Meta fixes ages, gives no gender choice and bans lookalike audiences for housing ads. Google bars age, gender and ZIP code targeting for housing in the US and Canada. India's data law asks for consent that is "free, specific, informed, unconditional and unambiguous".
Source: Meta for Developers, Special Ad Category, read 10 Oct 2026 (https://developers.facebook.com/docs/marketing-api/audiences/special-ad-category/). Google Ads Policy Help, housing in personalised advertising, no date shown, read 10 Oct 2026 (https://support.google.com/adspolicy/answer/143465?hl=en). Digital Personal Data Protection Act, 2023, section 6(1), Ministry of Electronics and IT, read 10 Oct 2026 (https://www.meity.gov.in/static/uploads/2024/06/2bf1f0e9f04e6fb4f8fef35e82c42aa5.pdf)
How buyers decide
Our view: a family hears of a project from friends or a broker. They search its name on Google, check the RERA number and reviews, then enquire on a form or WhatsApp. Many see more than one project first. They drop out when nobody calls back soon.
What you can do, and what is not ours
You can decide who calls, how fast, and what "visit booked" means. Keep the ad accounts and the lead data in your company's name. Price, location and building pace are yours. We cannot sell your flats, because the booking happens at the site and in your sales office.
How we would deliver, and why each step
Booking maths first, because it sets what a lead may cost. Tracking and the CRM before ads, because untracked ads teach nothing. Ads after registration, because the Act bars them before. A monthly report by source, so we cut what brings leads but no visits.
Bodies to know
ASCI: an independent, voluntary self-regulatory body that takes complaints about advertising, so its code matters to every ad you run.
CREDAI: calls itself the apex body of private real estate developers, with chapters in 20 states.
NAREDCO: set up in 1998 under the housing ministry.
Source: Official sites of each body, read 10 Oct 2026
Launch date set? Let's plan tracking and the CRM first, so the first rupee is already counted. Plan it with us
/ 06 Cost
What affects the cost of real estate digital marketing.
No price list. These things move the number.
We don't publish a price list. After a free 30-minute strategist call, we quote against a written scope. Ad spend, portal fees and software are billed at actuals.
What affects the cost
- How many projects, and flats left to sell
- Launch only, or launch with sustenance
- Channels: search, Meta, YouTube, portals, NRI markets
How we price it
- A free 30-minute call on your project and past visit-to-booking rate
- We review your leads, ad accounts, microsite and call-centre process
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Phases with dates: pre-launch, launch, sustenance
- Microsite, videos, CRM set-up and call tracking
- RERA checks on every ad, and the monthly report
How you pay
| Way of working | When it fits |
|---|---|
| Launch fee | Pre-launch and launch for a fixed scope. We confirm the timeline in the quote |
| Monthly retainer | Sustenance work. Minimum 3 months, 30 days' notice to stop |
Ask every agency: is the target cost per site visit, or only cost per lead? A low quote that counts only leads often costs more per booking.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Our beliefThink creative. Act on numbers.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More for real estate
The services behind it
Other industries
Proof and reading
Led by Shivanand, Digital Marketing Lead
What people say
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Developers launching or selling a project
Tell us what's not working.We'll show you where the site visits leak.
Common questions.
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It means finding property buyers online and turning enquiries into site visits and bookings. For a developer it covers a project microsite, Google search ads, Meta lead forms, YouTube videos and portal listings. Tracking and a CRM carry each lead to your sales team. We pick the mix by where your buyers look.
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We don't publish a price list, because every project is different. Our fee depends on the phases, the channels, the microsite and videos, and the CRM work. Ad spend depends on the bookings you need. A written quote follows within 2 working days of the first call, and ad spend is shown apart from our fee.
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Partly. A WhatsApp flow or an AI chatbot can ask budget, flat size and timeline, offer visit slots and send reminders. But a family spending lakhs or crores wants to talk to a person before the visit. So we automate the questions and reminders, and keep a human call.
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No, nobody honest can before testing your project and market. We promise a target cost per site visit, a test period and a monthly report showing what each rupee brought, good or bad. Leads usually start soon after launch, once tracking works. We confirm the timeline in the quote.
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We won't call ourselves the right choice for everyone. Ask every agency, including us, four questions. Do they report cost per site visit and cost per booking? Have they worked on real estate before? Will the people in the meeting run your account? Are fees and ad spend shown separately?