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Published Date
Sep-17-2024
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Views
2 Min Read
If one is not mindful of all the factors that help in better search engine rankings, then even a content of the highest quality might prove to be not enough. Thus, to increase your brand visibility, you need to bring more traffic into your online storefronts; search engine optimised marketing is one of the most effective ways of achieving this.
Even for a legacy brand like Fox & Mandal, that is armed with a rich experience capital, without the implementation of correctly integrated SEO strategies, unlocking opportunities and delivering results can be a massive challenge. Read this article to figure out how our experts got aced Search Engine Optimisation for this legal powerhouse.
Know About The Company
Fox & Mandal uniquely stands apart as one that has advised all sorts of business and governing structures including the largest companies in the world, various state governments, public undertakings, and numerous consulates. Established as not just one of the best corporate law firms in Kolkata, but also across the whole country, their functioning with litigation and regulatory teams is second to none and they are also known for providing clients with business compliance that is as procedural and effective and timely as you have never experienced before.
The Challenges
The client wanted to improve their overall brand awareness and domain authority by improving their organic search rankings for specific industry keywords.
- The client had an old but functioning website that could not generate high organic traffic numbers.
- The client wanted to improve the brand awareness.
- Higher search engine rankings in Google were specifically demanded.
- They wanted us to work on their domain authority.
Here Are The Solutions PromotEdge Opted For Fox & Mandal
For the initial 8 months working on “Fox & Mandal”, our SEO experts put in continued efforts to make the site perform even more better.
i) Quality Content Creation
The importance of quality content creation will always be paramount. Search Engines always prioritise content that is informative and engaging rather than plain, blatant marketing. Our experts consistently produce interactive pieces of content that are structured well and designed with videos, infographics and other multimedia elements to improve the readability. This massively increased their rankings.
ii) On-Page Optimization
This is a cornerstone of SEO strategy in 2024. Meta titles, meta descriptions and using the focus and secondary keywords the right number of times is as crucial now as it was before. One must also ensure compatibility with all kinds of devices to reach a broader audience. We regularly updated and strictly audited already published content pieces to help the firm in maintaining high search rankings.
iii) Off-Page Optimization
Building high-quality backlinks helps increase the relevance and credibility of a website. Quality social media engagement and prominent brand mentions from our team of highly qualified professionals also contributed to off-page SEO and higher brand visibility within the industry.
iv) Local SEO Strategies
We targeted demographics by focusing on geographic regions and increased their visibility in local search results. This made Fox & Mandal a thriving name in both the colloquial and global circuit. Obtaining local citations from well-reputed websites and directories increases the relevance and functioning power of a business within the local community. Thus, a business that is logically structured with location-specific landing pages, blog posts etc will help you become the industry torchbearer in the local market. This is precisely what PromotEdge achieved with Fox & Mandal.
v) Monitoring and Analysis
We utilised analytics tools extremely efficiently. A consistent monitoring of algorithm updates, performance metrics, and keyword rankings helped us understand the effectiveness of our SEO strategies and also allowed us to identify potential threats to the brand’s search engine performance.
You May Like: – Digital Marketing Strategies For Law Firms
The Incredible Results We Achieved
- We built a strong foundation through the fixing of all technical issues and creating strategies that are inline with their business goals.
- We worked on backlinks and solved existing on and offsite SEO problems that they suffered from.
- Increase in organic traffic by 457% in just 8 months.
- Increase in organic clicks by 799% in just 8 months.
- 21 Keywords are ranked on the 1st page of SERP out of 30 in just 8 months.
Lessons Learned
Any business that is keen on garnering visibility online has to give a lot of importance to SEO. The world of digital marketing has become so vast and dynamic that staying ahead in search engine optimization (SEO) requires constant adaptation to the trends and algorithms that emerge. Thus, constant adaptability is something that we massively gained experience on during the process. Thus, fixing the right strategy that is relevant in the current scenario and will work for the client at the same time was something that we had to nail. With the incomings of AI-driven search, Google has prioritised user intent and semantic relevance more than ever. Thus, it is important to stay up to date with the latest algorithm updates that Google is bringing in such as BERT and Core Web Vitals. This was another huge learning during the whole process.
Wish to achieve such phenomenal success for your brand? Connect with the experts at PromotEdge today.
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