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World ofMarketing
Indian marketing costs and numbers, with plain playbooks. Every figure is dated and sourced.
Marketing in India,explained with real numbers
World of Marketing is PromotEdge's library for Indian business owners and marketers. It covers what media really costs in India and the market numbers behind marketing decisions.
It also has playbooks and honest comparisons, plus a glossary of marketing terms in plain English.
Every price and figure names its source and date. Media rates come from public rate cards, such as the government's Central Bureau of Communication and Doordarshan's own card. Market numbers come from sources such as FICCI-EY and TRAI.
We keep pages up to date on a fixed rhythm rather than chasing daily news. Cost guides are re-checked every quarter, number pages are refreshed when their sources publish, and each page shows when it was last updated. When a fact changes, the page changes, and so does its date.
If you'd rather have someone turn all this into a plan for your business, our team can help. We judge every rupee on the enquiries and sales it brings.
Newestfirst.
WhatsApp Business API guide
Your customers already live on WhatsApp. When does the free app stop being enough?
Updated 22 Oct 2026What is Web Design and Development? A Complete Guide
Web design is how a site looks and feels. Web development is the code behind it. Learn the difference, the process, the tools and the
Updated 22 Oct 2026What is Generative Engine Optimisation (GEO) & How Is It Different from SEO?
Generative engine optimization (GEO) means shaping pages so AI assistants such as ChatGPT can understand and quote them. See how it differs
Updated 22 Oct 2026What is D2C?
What changes when you sell straight to the buyer and no shop sits in between?
Updated 22 Oct 2026How Voice Search Impacts SEO?
Voice search SEO strategy starts with natural, question-style phrases, as people speak longer than they type. See how long-tail keywords and
Updated 22 Oct 2026Social media marketing strategy
Posting every day is a chore without a plan. What should social media bring you?
Updated 22 Oct 2026Small Business Website Design: Insights from an Expert Web Design Company
Small business website design works when it is built around one enquiry and tested on a phone first. See what a good web design company
Updated 22 Oct 2026Rural marketing in India
Haats, mandis and village shops decide who wins a village. Where does yours trust?
Updated 22 Oct 2026Quick commerce marketing guide
On one small phone screen, why would a shopper pick your product?
Updated 22 Oct 2026Meta Business Suite Guide: Manage Facebook & Instagram Marketing Efficiently
Meta Business Suite setup guide: manage Facebook and Instagram posts, messages and ads from one dashboard. See how to set it up and where it
Updated 22 Oct 2026Marketing strategy
Strategy decides who you will win and why. Does your plan start there?
Updated 22 Oct 2026Keyword Research Guide: Find Profitable Keywords for Your Business
Keyword research guide for your business: find what customers type into Google, step by step, then rank keywords by business value. Read the
Updated 22 Oct 2026Integrated marketing communication
Do your ad, your shop and your WhatsApp sound like the same brand?
Updated 22 Oct 2026Instagram Marketing Strategy: From Zero Followers to Sales-Driven ROI
Instagram marketing strategy from zero to revenue: followers are not sales, so start from the buyer. See 4 phases, Reels, ads and what to
Updated 22 Oct 2026India trade events and campaign log 2026
When do B2B buyers gather in India, and what did brands run? A free calendar and campaign log.
Updated 22 Oct 2026How to Appear in Google AI Overviews: Your SEO Guide for 2026
If you have searched something like “best protein for women” or “how to start a blog in India” and noticed a crisp, AI-generated answer on
Updated 22 Oct 2026Google Search Console For Social Media: How To Track Instagram, Tiktok, X And Youtube
Google Search Console for social media lets you verify an Instagram, TikTok, X or YouTube account without a website. See the setup steps and
Updated 22 Oct 2026Google Business Profile Optimization: Complete Guide for Local Businesses
How to improve your Google Business Profile so local customers find you.
Updated 22 Oct 2026Best Digital Marketing Tools For Indian Businesses 2026
Digital marketing tools for Indian businesses: pick by your revenue stage, as a tool pays off only if your team uses it weekly. See SEO
Updated 22 Oct 2026Digital Marketing For eCommerce Business
Digital marketing for eCommerce business: web, marketplaces, social and SEO, reported on revenue. A 65+ in-house team. Get a free growth
Updated 22 Oct 2026Traditional vs digital marketing
The difference between traditional and digital marketing: digital lets you pick who sees your message and track what each rupee did. See 10
Updated 22 Oct 2026D2C brands in India
Which Indian brands sell straight to buyers, and what does each one do?
Updated 22 Oct 2026Local SEO: How to Improve Your Rankings in 2026
Boost local SEO rankings in five steps: your Business Profile, local keywords, citations, backlinks and local content. Also see local SEO vs
Updated 22 Oct 2026Step-By-Step Guide: Backlink Building Tactics For Long-Term SEO
Backlink building tactics for long-term SEO: good content alone will not rank a page that no other site links to. See 10 tactics and what to
Updated 22 Oct 2026B2B marketing
Who signs your order? B2B marketing must reach that person, not the shopper.
Updated 21 Oct 2026CMS Comparison: WordPress vs Shopify vs Custom — Which Is Right For Your Business?
WordPress vs Shopify vs custom CMS. Choose the right one by your business goals, budget and need to grow: content and SEO, eCommerce, or
Updated 21 Oct 2026Why is Content Marketing Important for Businesses?
Content marketing is important for businesses because useful content builds trust, answers buyer questions and brings leads. See the
Updated 21 Oct 2026What Is Responsive Web Design And Why Is It Important
What is responsive web design and why is it important. Know why websites must work well on mobile phones as users grow, and why most users
Updated 21 Oct 2026A Creative Agency: What Is It? How Do They Help And How Do I Find Them?
There is no magic potion that can help you build a brand overnight. Branding is a long process, and it needs careful, regular posting of
Updated 21 Oct 20267Ps and 7Cs of digital marketing
The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence. The 7Cs look at the same offer from the
Our beliefThink creative. Act on numbers.
Find whatyou need.
Media and marketing costs
What newspaper, radio, TV, outdoor and digital cost in India, from public rate cards.
02India marketing numbers
Ad spend, internet users, print and radio reach: dated and sourced.
03Updates and trends
What changed in Indian marketing this month, and what it means for you.
04Festival and season calendar
Festivals, sale seasons and how early to book media.
05Playbooks
Step-by-step plans: launches, dealer meets, admissions, trade shows.
06Comparisons
Honest decision guides: SEO vs Google Ads, TV vs digital, in-house vs agency.
07Campaign decode
Current Indian ad campaigns explained in plain words.
08Glossary
Marketing terms in plain English, with an Indian example.
Popularguides
Radio advertising cost in India
FM and Akashvani rates per 10 seconds by city, from the government's rate cards, with sample budgets.
02India marketing statistics
What is spent on ads by medium, and how many people use the internet or watch TV, each figure dated and sourced.
03Traditional vs digital marketing
The 10 differences that matter, what each costs, and when to use both together.
04What is D2C (direct to consumer)?
How direct-to-consumer (D2C) brands work in India, with a worked example of the numbers behind one order.
05Newspaper advertisement cost
Government rates per sq cm for leading dailies in Kolkata, Odisha, Bihar and Jharkhand.
06TV advertising cost in India
Doordarshan's rate card worked through to a final bill, with bonus airtime and slab discounts.
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorSpend where it brings business.Cut what doesn't.
Common questions.
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World of Marketing is PromotEdge's free library of Indian marketing costs, numbers, playbooks, comparisons and definitions. It is written in plain English with dated sources, so you can see where each figure comes from. Use it to check what things cost, learn how a channel works, or get ideas before you plan your budget.
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Cost guides are re-checked every quarter, and number pages are updated when their sources publish new data. Each page shows its last updated date at the top, so you can see how fresh it is. If a rate card changes sooner, we update that page as soon as we notice it.
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Prices come from public rate cards, such as those of the Central Bureau of Communication and Doordarshan. They are media costs only. We do not publish our own fees on these pages. Each guide names its source and the date we read it, so you can check the original yourself.
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Yes. Ask for a growth plan, and we will start with your numbers and then suggest where your budget is likely to work hardest. The first step is a free 30-minute strategist call and a one-page plan, for projects we think we can help. We take on a limited number, so we tell you honestly if it is a fit.