Strategy and calendar
A three-month plan tied to your sales dates and the festivals. Every post has one job.
Home / Kolkata / Social media marketing
Kolkata · Social media marketing · Team in Sector V
Social media marketing agency and company in Kolkata
A post that earns likes but no enquiry is only decoration. Measured in enquiries and orders, with likes last.
Free. No obligation. You can take the plan to another agency.
A strategist calls you in one working day.
/ 01 What we do
What our social media marketing work covers in Kolkata
Reels and short video
Shot at your shop or factory with real staff and products. For longer films, see video production in Kolkata.
Posts and carousels
Product posts, offers and customer stories that read clearly on a small screen.
04
Meta and LinkedIn ads
Ads aimed at chosen Kolkata areas, ages and interests, or at job titles for B2B (business-to-business), set up to count leads.
05
Replies and WhatsApp
Comments answered in agreed hours, and hot enquiries passed to your sales team the same day.
/ 02 What clients say
What clients say about PromotEdge
Each quote is copied word for word from the client page on our current website.
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing…”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A…”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking…”
Mom MitraMarketing Head at IleadEducation
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retailUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help…”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the…”
Harsh GuptaManaging Director at Rishta FoodsFMCGIndia MACJ - A Buyers Choice Home Inspections
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge…”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsPRAN RFL Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a…”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on…”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like…”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of…”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them.…”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying…”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I…”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just…”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video.…”
GibaBrazilian Former Volleyball PlayerSportsTalk to us
Want us to look at your feed and name the three posts that did a job? Send the link
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 03 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
All marketing services
Digital marketing services
- Performance marketing
- Ecommerce marketing
- Website design and development
- SEO services
- Google Ads management
- Meta Ads management
- AI automation
- AI marketing
- AI SEO
- Analytics and tracking
- B2B lead generation
- Content marketing
- Conversion rate optimisation
- Email marketing
- Influencer marketing
- Marketing automation and CRM
- Mobile app development
- Online reputation management
- Social media marketing
- WhatsApp marketing
Social media marketing for your industry in Kolkata
- D2C and ecommerceSocial media marketing for D2C and ecommerce brands
- Industrial manufacturingMarketing for industrial manufacturers
- ExportersMarketing for exporters
- SportsMarketing for sports
- SaaS and techMarketing for SaaS and AI companies
- Electricals and appliancesMarketing for electricals and appliances
- FMCGMarketing for FMCG brands
- Real estateMarketing for real estate
- Local businessesMarketing for local businesses
- Retail and jewelleryMarketing for retail and jewellery
- HospitalityMarketing for hospitality
- HealthcareMarketing for healthcare
- AutomotiveMarketing for automotive brands
- BFSIMarketing for BFSI
- Building materialsMarketing for building materials
- Construction equipmentMarketing for construction equipment
- EducationMarketing for education
- Energy and solarMarketing for solar and energy
- FranchiseMarketing for franchise brands
- Gaming and esportsMarketing for gaming and esports
- IPO and listed companiesMarketing for listed companies
- LogisticsMarketing for logistics
- Media and entertainmentMarketing for media and entertainment
- NGOs and social sectorMarketing for NGOs
- Political campaignsMarketing for political campaigns
- Professional servicesMarketing for professional services
- StartupsMarketing for startups
- Steel and metalsMarketing for steel and metals
- Tea and agribusinessMarketing for tea and agribusiness
Social media marketing for Kolkata businesses: what we do
Followers and likes are easy to count, but only enquiries and orders pay for the work. PromotEdge, a social media marketing company in Kolkata, plans, shoots and runs your Instagram, Facebook, YouTube and LinkedIn work, with paid ads.
Your feed then brings enquiries or orders you can count.
/ 04 Social media in Kolkata
Kolkata buyers and how they shape your social media marketing
A plan copied from a Mumbai brand often falls flat here. Three things change what you post, in which language and when.
One city, three mother tongues. In the 2011 Census, Bengali was the mother tongue of 61.45% of Kolkata district, Hindi of 22.84% and Urdu of 13.04%. A Gariahat saree shop and a Sector V software firm may need different languages. We choose by buyer, and test first.
Your buyers are already online. TRAI counted 21.01 million internet subscribers in its Kolkata service area at the end of March 2026. Reach is rarely the hard part. Attention is. The first frame of every reel matters more than the caption.
The calendar is a string of festivals. UNESCO inscribed Durga Puja in Kolkata on its intangible heritage list in 2021. For regional brands in the East, Puja can take 25-30% of the year's marketing outlay, said a strategist Storyboard18 quoted in September 2025.
A 2022 PTI report said Poila Boishakh traditionally brings shopkeepers about a third of their annual sales. A brand that only wakes up in October misses most of these moments.
/ 05 Kolkata social calendar
What to check in Kolkata before you start social media marketing
| Moment | In Kolkata | For your social plan |
|---|---|---|
| Festival dates, 2026 | Saraswati Puja on 23 January 2026 and Poila Boishakh on 15 April 2026 have passed. Durga Puja is usually in September to October and Kali Puja in October to November. Exact dates change each year; see the marketing calendar. | Approve festival content weeks early. Puja reels should be ready before Mahalaya. |
| Puja ad season | India's second-biggest ad season after Diwali. Puja ad spend rose 10-15% in 2025, led by FMCG (fast-moving consumer goods), auto, e-commerce and jewellery. | Feeds get crowded in October. Build your audience in August and September. |
| Markets and malls | Over Puja 2025, Gariahat, Hatibagan and New Market earned about ₹800 crore, and the eight major malls about ₹900 crore (The Federal). | For a shop, ads within a few kilometres beat a city-wide campaign. |
| Book Fair | 22 January to 3 February 2026 at Boimela Prangan, Salt Lake: a record 32 lakh visitors and ₹27 crore of book sales. | Publishers, cafés and education brands get a ready crowd. Cover it live. |
Sources: WB Finance Department, Storyboard18, The Federal, ETV Bharat. Checked 4 October 2026. Places and events are not our clients.
/ 06 How we work
From first call to first report: social media marketing in Kolkata
- 01
Meet and look
At our Sector V office or your shop, we go through your pages, past ads and sales figures.
- 02
Plan the quarter
A calendar tied to your sales dates, a language plan, an ad budget and our targets.
- 03
Shoot and run
One half-day shoot gives weeks of reels. You approve every post. We can't do magic alone: quick replies from you keep the calendar moving.
- 04
Review and change
Each month we read leads, cost per lead and traced sales, then move money to what worked.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
/ 07 Cost
How much does social media marketing cost in Kolkata?
We don't publish a price list. Kolkata clients pay the same as clients elsewhere in India. Ad spend is separate. We send the quote within 2 working days.
What affects the cost
- Platforms: Instagram and Facebook only, or YouTube and LinkedIn too
- Reels and posts each month, and how many need a fresh shoot
- Languages: one, or Bengali, Hindi and English
- Ad spend, and campaigns running side by side
- Festival months, which need extra content
How we price it
- You tell us what you sell, to whom, and which platform brings buyers now
- You get a written content plan: platforms, reels and posts a month, shoots and languages
- Our fee, shoot days and ad spend on separate lines, before you approve
What you get in the quote
- Reels and posts a month, by platform
- Shoot days at your shop or factory
- Ads management, with the ad account in your company's name
- A monthly review of enquiries, not just likes
Comparing quotes? Count the reels, and ask about GST.
Go deeper
Social media marketing in Kolkata: more detail
How we deliver it, and why
How your business model changes the plan
A shop leads with the street, the store and WhatsApp. A D2C (direct-to-customer) brand leads with Reels and creators. A B2B firm leads with LinkedIn and proof.
- Start from the sale. A post is only useful if the reader has a next step. One written job per post.
- Pick the language per buyer. Bengali, Hindi and English reach different people in the same city. A language plan with a test.
- Shoot in batches. One half-day gives weeks of real reels from your own shelves. A shoot list you approve.
- Hand hot enquiries to sales fast. A lead that waits two days is a lost lead. A same-day hand-over rule.
Go deeper: Kolkata's crowds
Sport
Eden Gardens seats about 68,000, and Kolkata Knight Riders won the IPL in 2012, 2014 and 2024. Salt Lake Stadium holds 85,000 and is home to Mohun Bagan and East Bengal. Club names, logos and players need written rights before you use them.
Source: ICC; Sky Sports; FIFA, checked 4 October 2026
Park Street in December
The Kolkata Christmas Festival at Allen Park, Park Street, runs every December. The 2024 edition ran 19-30 December. Bakeries, restaurants and gifting brands get a strong window.
Source: West Bengal Tourism; News Arena India, checked 4 October 2026
AI in social media: today and next
Today: Meta
Meta says Advantage+ creative uses AI to generate and improve ad variations across single image, video and carousel formats. Some may be on by default. You can turn them off, and Meta advises checking previews before ads go live.
Source: Meta for Business, Advantage+ creative, read 10 October 2026
Next
Our view: first drafts will get cheaper, so your shop, staff and Bengali voice become the edge. A person approves every post. Want us to check where AI could save time on your feed? Get my free growth plan.
/ 08 Social media marketing agency and company in Kolkata
Most Kolkata businesses we meet already post. A cousin or a junior puts up festival greetings. Yet nobody can say how many customers the page brought last month.
So our first meeting is about your sales, not our ideas. A feed should impress your customers, not you. After seeing a post, what should they do: call, WhatsApp, walk in or fill a form? And what is one new customer worth?
Unpaid posts keep you in front of people who know you. Paid social finds new people. The same team runs Meta ads and creator campaigns. The full service is on our national social media marketing page.
See the rest of our digital marketing services in Kolkata.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep going
More services in Kolkata
The national service and more Kolkata pages.
Social and paid
In Kolkata
Proof and reading
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Social media marketing FAQs for Kolkata
-
It depends on the platforms, reels and shoots each month, the languages and the ad budget. Social media alone costs less than a plan that adds search, websites or print. We don't publish a price list. We quote after a first conversation, with ad spend shown apart.
-
Choose the one that explains how your social media will be judged on enquiries. Ask who owns the page and ad accounts. Ask who shoots and writes, which language posts use, how enquiries are counted and who answers messages. Their answers tell you more than a portfolio.
-
Social media work is ongoing. It has a 3-month minimum, then you can stop with 30 days' notice. You keep your accounts, logins and files. Be wary of thirty posts a month at a very low fee. Volume is easy to sell. Enquiries are what you need.
-
Yes. Our office is in Kolkata, at Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake. The people who plan your calendar and run your ads work there. Partner agencies or industry consultants join where a job needs them.
-
Yes, and we prefer it, because real products and staff beat stock photos. One planned visit to Burrabazar, Gariahat, Howrah or wherever you are covers several weeks of content. We bring the camera, the shot list and a plan for what to post when.
-
Yes. Our language partners write captions, reel scripts and ad copy in Bengali, Hindi and English. Our team plans and checks the calendar. We pick the language per audience: Bengali may win in south Kolkata, Hindi with trade buyers, English with Sector V firms.
-
It plans what you post and when, makes the pictures, videos and captions, answers comments and messages, and reports what the posts brought back. In Kolkata that includes Bengali posts and the Puja, Poila Boishakh and book fair weeks. Ask any agency for a sample monthly report.
-
Sometimes. A café in Salt Lake may get most buyers from Instagram and WhatsApp. A Burrabazar trader selling to other districts may do better on Facebook, and a Sector V IT firm needs LinkedIn. We'll tell you which platform to skip.
-
Our Kolkata office is in Sector V, Salt Lake. We plan posts, Reels, ads and replies for firms across the city, and meet on video calls or at your site. Your monthly report shows the calls, chats and enquiries social media brought, not only likes.
Running a Kolkata brand?
Show us your feed. We'll show you the numbers
Planning for Durga Puja? Tell us your dates and we will map the content, shoots and ad weeks.