-
Author: Satesh Shaw
-
Updated Date: Apr-23-2026
-
Views: 2 Min Read
Most websites struggle with traffic not because of bad content — but because they’re targeting the wrong keywords. Finding high-volume, low-competition keywords that match what your audience actually searches for is what separates websites that grow from those that don’t.
You have to realize this as a fact if your site holds a high rank for specific keywords but still when you’re not able to witness the expected results, you’re not really targeting “good” keywords. One of the main differences between a website that achieves a lot of traffic and organic searches and one which gets none is the type of keywords they use.
It isn’t much fruitful if your site holds the top spot for keywords that are only being searched a few times in a month. And therefore, needless to say, keyword research becomes an integral process in discovering appropriate keywords which are worth targeting.
The aim of keyword research in Digital Marketing is not only limited to identifying appropriate keywords related to your business or target customers but also to find those keywords which can welcome plenty of traffic on your website. So, let’s discuss the steps on how to look out for relevant keywords.
1. Find keywords with high search volume –
Good keywords are defined according to how many people search for them. This is measured as Average Monthly Volume or just AMV.
For example, let’s take a site that sells gaming accessories. The site may rank well for ‘accessories for gaming’ which receives 300 searches per month and now if we compare that with ‘gaming accessories’ which receives around 7000 searches per month, it becomes totally clear why keyword research is important.
The more people that search for a term, the more likely it is that they will see your site. If your site holds a good rank for search terms along with a high search volume, it’s very likely that your site will feature increased traffic.
2. Evaluate the difficulty to rank–
This is exactly where partnering with a experienced SEO company in Kolkata makes a real difference — they know which keywords are worth chasing and which ones will only waste your time and budget. We agree with the fact that looking for the ‘competition’ of a keyword is useful, but that is not everything. There would be no point in targeting keywords if the site doesn’t rank highly for those keywords. This is known as SEO difficulty.
Keywords with a difficulty rating of 0-9 are quite effortless while keywords with a difficulty of around 50 or more are regarded as difficult or maybe not possible at all. So if you find a keyword which is being targeted by domains like Wikipedia or Amazon, which receive a lot of traffic, it’s always better to opt for less competitive keywords.
Related Blog – What to consider while selecting the digital marketing channel
3. Find keywords with high conversion rates –
Typically, short keywords are difficult to rank for and have a higher competition. These keywords are known as ‘head keywords’. They contain 1-2 words and have high monthly search volume and high competition and keyword difficulty as well.
Instead of using head keywords you must use ‘long tail keywords’. Long tail keywords contain 3 or more word limit and because they are more specific, they have a higher rate of conversion and CTR.
Benefits of using long tail keywords are-
Less Competition –
The long tail keywords must be specific to the niche or the product or service a business is offering, which means there will be less competition.
Better visitor target –
If your long-tail keywords are specific, they will have a better chance of targeting the visitors. If your phrase describes something better, then it will definitely be relevant to the visitors and the traffic will eventually increase.
Related Blog – 5 Things You Can Drive by Social Media Marketing Companies in Kolkata
Search intent –
Long tail keywords can better fulfil search intent which will welcome high traffic.
4. Competitor Keywords –
While reaching keywords for your business, take a look at your competitor’s keywords. This helps to understand what keywords they are targeting which in turn will help you to understand the customer base which they are targeting and also what they are offering.
It gives you a brief idea about their approach and the content they are creating and with that you can also work on your content strategy. Never copy the content, but what you can do is, you can use the gathered information to inspire your own content.
Keyword research is not just about looking for the words which your customer may be looking for, but more about finding quality keywords which are going to leave a positive impact on your site.
Keyword Research Is Not Optional — It Is the Foundation of Everything
Every blog post, every landing page, every piece of content you create starts with one question — what is my audience actually searching for? Skip keyword research and you’re essentially guessing.
The businesses that show up on Google’s first page aren’t there by luck — they’ve done the work, found the right keywords, and built their content around real search intent. Start there and everything else falls into place.
-
Why is keyword research important in digital marketing?
Ans.Keyword research helps you identify what your target audience is actively searching for. Without it, your content may never reach the right people — no matter how good it is. It directly impacts your website's traffic, rankings, and overall digital marketing success. -
What is a good keyword search volume for SEO?
Ans.A good keyword should have a decent Average Monthly Volume (AMV). For example, a keyword receiving 7,000 searches per month is far more valuable than one receiving just 300. Higher search volume means more people are likely to find your website organically. -
What are long-tail keywords and why are they better?
Ans.Long-tail keywords contain three or more words and are highly specific to a niche, product, or service. They have less competition, better conversion rates, and higher CTR compared to short head keywords — making them a smarter choice for most businesses targeting quality traffic. -
How do you find the right keywords for your business?
Ans.Finding the right keywords involves checking search volume, evaluating keyword difficulty, analysing competitor keywords, and focusing on long-tail keywords that match your audience's search intent. Using keyword research tools makes this process faster and more accurate. -
Should you use competitor keywords in your SEO strategy?
Ans.Yes, analysing competitor keywords gives you a clear picture of what your target audience is searching for and what your competitors are offering. It helps shape your own content strategy — not by copying, but by using the insights to create something better and more relevant.
Author Details
Latest Posts
-
03 / Apr
-
03 / Apr
Digital Marketing What Google Says About Website Crawling in 2026
-
19 / Mar
-
18 / Feb
Web Solution 12 Website Redesign Mistakes to Avoid Losing SEO
-
11 / Feb
Digital Marketing What is 7P and 7C of Digital Marketing?
Blogs
Journey into Ideas Unveiling Tomorrow's Insights Today.
-
Why is keyword research important in digital marketing?
Ans.Keyword research helps you identify what your target audience is actively searching for. Without it, your content may never reach the right people — no matter how good it is. It directly impacts your website's traffic, rankings, and overall digital marketing success. -
What is a good keyword search volume for SEO?
Ans.A good keyword should have a decent Average Monthly Volume (AMV). For example, a keyword receiving 7,000 searches per month is far more valuable than one receiving just 300. Higher search volume means more people are likely to find your website organically. -
What are long-tail keywords and why are they better?
Ans.Long-tail keywords contain three or more words and are highly specific to a niche, product, or service. They have less competition, better conversion rates, and higher CTR compared to short head keywords — making them a smarter choice for most businesses targeting quality traffic. -
How do you find the right keywords for your business?
Ans.Finding the right keywords involves checking search volume, evaluating keyword difficulty, analysing competitor keywords, and focusing on long-tail keywords that match your audience's search intent. Using keyword research tools makes this process faster and more accurate. -
Should you use competitor keywords in your SEO strategy?
Ans.Yes, analysing competitor keywords gives you a clear picture of what your target audience is searching for and what your competitors are offering. It helps shape your own content strategy — not by copying, but by using the insights to create something better and more relevant.
