India trade eventsand campaign log, 2026

How to read this page

There are two lists. The first is a calendar of trade events. We took each event from an organiser's page or a trade source and noted its usual month and its next dates. The second is a campaign log. A PromotEdge researcher opened a trade-press report for each campaign and noted what it said.

What the page does not tell you: it does not show how much anyone spent, and it does not rank cities or industries by advertising. The campaign log was built city by city, so each city has only 8 to 14 campaigns. That is our research quota. It is not how much each city advertises.

We left out brands that are PromotEdge clients, health services and any campaign whose source page we could not open. Brands are named only as public examples. They are not clients or endorsers.

When do India's trade events happen?

The chart counts the 119 India events that give a month (of 122 India events in all) by the month each one usually takes place. An event that spans two months counts in both. August leads with 17. February and November follow with 15 each, then October with 13 and March with 12. April is the quietest month with 3.

If you sell to buyers who visit fairs, these are the months your calendar fills. Book stalls and travel early for them, and plan your own launches in the gaps.

Which industries meet when?

The grid shows how many events each industry holds in each month. Automotive, D2C (direct-to-consumer) and ecommerce, healthcare and startups have the most events in India in this list (7 each). Read across a row to see when one industry meets. The table below lists every event.

The India trade events list

122 events, ordered by their usual month. The next-edition dates are as the source states them, so some are exact dates and some are only a month. Check the organiser's page before you plan around any date.

The CSV also lists the other 107 events outside India that appear on the same industry lists. Download the events CSV (229 events).

What did brands run lately? The campaign log

The log holds 233 campaigns after our exclusions, 205 of them recent. Where the source text names the month, the campaigns were reported between January 2025 and October 2026 (131 of the 205 name a month). Each row in the CSV has the source page.

FMCG (fast-moving consumer goods), food and drink has the most logged campaigns (44), then retail, fashion and jewellery (37) and real estate (20). This shows which industries appear most in the campaigns we logged. It does not show who spends most.

Why the log leans towards outdoor

Media4Growth reported 110 of the 205 recent campaigns, and MediaNews4U reported 53. Media4Growth covers outdoor and out-of-home work. So brands that book outdoor are easier to find in our log than brands that do not.

In the log, outdoor appears in 143 of the 171 campaigns that name a channel. In India's overall ad spend, outdoor was 3 percent in FY2025 and digital 44 percent (Ipsos India, 16 September 2025). The two charts measure different things: a campaign can use several channels, while spend splits to 100 percent. Do not read the log's channel chart as a market share.

Festivals and seasons named in the log

Cricket and Onam with Pongal are named most, 11 times each. We built the log city by city, so regional festivals in Kochi, Chennai and Coimbatore show up more than they would in a national list. Diwali is named only 3 times because we checked the sources in mid-October, before the festival.

Nine campaigns from our weekly decodes

Each week we read new Indian campaigns and explain them in plain words. These nine were reported between 12 and 17 October 2026. Each row names the source. A report is not proof that a campaign worked, and none of these reports gives results.

More are on the Campaign decode hub.

Use the data

• India trade events 2026, CSV (229 events): event, industry, city, country, usual months, next dates, frequency, organiser where stated, source, date checked.
• India campaign log 2026, CSV (233 campaigns): brand, industry group, category, city, channels, what they did, source outlet, source links, date checked, recency, campaign month where clear.

You may use the numbers, charts and files free, with a link back to this page. Please say the data was checked in October 2026 and that the campaign list is a log, not a market measure.

How we built it, step by step

• Events: we listed trade events for 24 industries from organiser pages and trade sources, and noted the usual month and the next dates the source gives. Where an organiser was only inferred, we left it out of the CSV.
• Campaigns: for 46 cities we logged campaigns from trade-press reports, opened the report and noted the brand, channels and what the campaign did.
• Cleaning: we removed PromotEdge clients, health services and rows whose source we could not open. We grouped 70 raw categories into 11 industry groups. We counted a channel once per campaign.
• Months: an event that spans two months counts in both. A campaign's month is taken from the source text and left blank where it is not clear.
• Checked: the sources were opened on 14 to 16 October 2026.

Planning your own events or launches? Our guides on trade show marketing and return on spend and the dealer meet planning guide may help.