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Published Date
Apr-18-2024
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Views
2 Min Read
Have you seen how brands have been riding on social media buzz by putting their take on it? This is “strike-when-the-iron-is-still-hot marketing”. Be it Zomato, Swiggy or Netflix, these brands have successfully leveraged the moment which is still in conversation among the audience and marketed themselves around it.
In today’s fast-paced digital landscape, where trends change in the blink of an eye, brands do constantly face the challenge of staying relevant. From picking up the right-moment marketing trend to capturing the attention of the audience brands often fall short in such a dynamic environment. This is why, brands need to adopt an agile and responsive attitude to stay relevant and gain traction in moment marketing. As a business owner you can do it on your own, but keeping track of every changing trend can become hectic which is why, partnering up with the right social media marketing agency helps your brand to stay relevant in the changing trends.
What is Moment Marketing?
A witty post shared by Netflix, in which Zomato has commented, that’s seizing real-time conversation. Moment marketing revolves around seizing opportunities in real-time, leveraging current events, trends, or cultural moments to engage with the audience and drive the conversation. It’s about being proactive, quick and adaptable to capitalise on the fleeting moments/opportunities. From viral memes to breaking news, moment marketing enables brands to engage themselves in conversation and connect with customers when they are most receptive.
Understanding Moment Marketing
To understand moment marketing, we need to acknowledge it’s not a new trend. If we date back “Amul India” is believed to be one of the first brands to create a marketing strategy around the moment. Amul built the entire brand with a uniquely differentiating strategy by commenting on socio-economic-political events.
Cut to now, this has become a core marketing strategy for brands that they cannot overlook. At its core, moment marketing is all about timing. It involves capturing the right time identifying key moments that resonate with your target audience and crafting relevant messages to capitalise on those moments. Whether it is a cultural event, a seasonal holiday, or something unique trending on social media platforms this marketing method is all about being in the right place at the right time.
Moment Marketing Strategy Benefits- Why Brands Must Invest In This?
Relevance: When you integrate your brand into the trending moment, you demonstrate the relevance and authenticity of your brand that resonates with the target group.
Engagement: If you post something related to an already trending moment, there is a higher chance of customers engaging with your brand. Putting relevant hashtags helps your consumer to participate in the ongoing conversation or discussion and has a higher chance your audience will notice and interact.
Visibility: When you hop on any trending moment, there are a few hashtags that keep trending. By leveraging the trending topics, keywords, and hashtags you can increase your reach to a broader audience. These trending hashtags and topics attract higher traffic on social media platforms, and if your content meets their expectation it has a higher chance of getting your brand noticed.
Creativity: Moment marketing allows brands to push out of their mould, so they can create something new and unique. One of the recent trends we have seen is CGI marketing where from cosmetic to grocery brands every brand hopped on that trend, and it pushed their creative ideas to new horizons allowing consumers to be interested in the marketing ideas.
Driving Conversion: Ultimately for any marketing idea which makes you feel it’s out of the box is to drive conversion. By marketing your brand as “present at the right place at the right time” you can prompt action to make their purchases or take the desired action.
Strategies That Make Successful Moment Marketing
Just like any marketing model, if the strategy is not in place no matter how good the idea is it will still fail. This is why as a brand if you trying to hop on the moment marketing trend here is the strategy in place you must have!
Monitor Trends
As a social media marketing agency, we know trends change faster than the speed of light sometimes! The trend which was relevant today can be outdated tomorrow, which is why monitoring trends is the key to staying relevant. Stay informed about cultural events, pop culture trends, and conversations happening on social media.
Act Quickly
As we mentioned at the beginning of the blog “strike-when-the-iron-is-still-hot marketing”, it is extremely important to act quickly in moment marketing. Having a team as your reliable partner who is ready to take prompt action and deliver the desired results in the trend is important. Choose a digital marketing agency that understands the opportunities of moment marketing and can identify trends before they become one.
Stay Authentic
While it is essential to capitalise on trends, it’s also important to be relevant and authentic to make sure it aligns with your brand voice. For instance, if a trending audio is going viral, it is important to make a reel on the trending video that aligns with your brand message. This helps your brand to come across as just as opportunistic or insecure.
Examples Of Successful Moment Marketing Campaigns
Men’s ICC WorldCup 2023
World Cup 2023 was hosted in India and skyrocketed viewership in India, leading brands to leverage this through moment marketing. Be it creating a post on Kohli’s 50 hundred completion, or a post just to show support for India after its loss at the final, brands dug into the moment to connect with viewers and be part of the journey through moment marketing.
Just Looking Like A Wow
If you remember in 2023, a boutique to catch the audience’s attention said anyone who wears their clothes will look just like a wow! It caught the attention of users, and this catchy phrase became the moment. Brands integrated their version of “just looking like a wow”. Some famous brands who hoped on this trend are Amul India, Netflix, Zomato, and BlinkIt.
The Success Of Chandrayan 3
While the whole world witnessed India’s success landing on the South Pole of the moon, the brands celebrated the success with their customers with posts related to the achievement. A lot of brands put their take on the moment of this achievement through static posts on social media.
Be Ahead in Your Marketing Strategies With PromotEdge
Moment marketing offers a powerful opportunity for brands to stay relevant, engage with customers, and drive real-time conversions. As an integrated marketing and advertising agency with a dedicated social media marketing team, we make sure the brands make the most of running trends. We monitor trends, act quickly, and make sure the brand is presented authentically while creating such posts so the business can leverage current events and cultural moments to create impactful campaigns that resonate with the audience.
Want your brand to scale up in this competitive landscape? Get in touch with us and let us help you with marketing strategies that convert!
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