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Published Date
Sep-17-2024
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Views
2 Min Read
Food processing is the conversion of farm products into food or one form of food into other forms. Food processing comprises many forms of processing foods, from smashing grain to make raw flour to home cooking to compound industrial methods used to make ready-made foods.
Food processing has a key role to play in merging Indian farmers to the customer in the national and international markets. The Ministry of Food Processing Industries (MFPI) is making all efforts to encourage investments across the value chain. The industry draws approximately 1.85 million people in around 39,748 registered units with fixed capital of $ 32.75 billion and aggregate output of around $ 158.69 billion. Major industries comprising the Food processing industry are grains, sugar, edible oils, beverages and dairy products.
Why Food Processing Industry Needs Digital Marketing?
Digitalization changes all areas of life: the way we stay informed, the way we travel, the way we buy things and the way we manufacture products, from cars to cookies to cream. The massive power of digitalization – the great opportunities and great risks – is changing business models daily. As such, the pace of an enterprise’s innovation and the willingness and ability to change are key success factors. Digital marketing company in Kolkata is in pursuit of making food processing company boom in the market.
To sponsor this large period in manufacturing, food and beverage companies must use digitalization as a tool in restabilising the value chain to grab virtualization to capitalizing on the full breadth and power of the best digital marketing company. The digital twin – digital representation of a system, which you can use to test scenarios without any downtime or damage in the real world – must be employed by companies looking to make themselves smarter. The food and beverage industry faces unique challenges like seasonal changes, demand for differentiated, increasing regulatory/quality restrictions, stock keeping units, complicated production planning and the sheer scale of production, that is why it is essential to take advantage of the benefits of digitalization.
Tips to Find Best Digital Marketing Company for Food Processing Companies in Kolkata
Everyone has their own preference for choosing specific food products. Whether you are offering healthy snacks or a frozen gourmet, you have to make sure your digital food marketing strategy focuses on various factors such as taste, convenience, health, and sustainability. It is very essential for a food processing company to carefully assign top digital marketing agencies in Kolkata. Following are some tips that must be followed while choosing an internet marketing company in Kolkata.
Focussing on the Quality
Food is the basic necessities of our life. Nobody wants to compromise with the quality of the food. The main aim of the digital marketing company should be highlighting the superiority of the quality of the food produced by the food processing company. Quality is of the essence. If consumer comes to know any negative remarks of the quality of food then it is the work of the digital marketing company to uplift the image of the company.
Collaboration with Food Blogger
There are much famous food bloggers in the city. Food is one of the items which is consumed after the knowledge of its taste. What food bloggers do they taste different foods and give reviews of it? The digital marketing company should collaborate with these food bloggers to give favourable reviews for the food processing company.
Moreover, there are much social media influencers who has a strong fan base. The online marketing company can hire them to promote the food processing company for example Mir Afsar Ali is a known face who promotes PRAN.
Familiarity with the Product
The Internet marketing company must be aware of the product that the food processing company is making. They should have full knowledge of the quality of the raw materials used, types of product manufactured, internal environment, the working of the company and overall activity of the company.
Reviews Plays a Great Role
The food processing company while choosing the top digital marketing agencies in Kolkata must go through the reviews about the company available online. They will get an overview of the digital marketing company, its work process, its past work etc. The food processing company can also check out with the past client of the online marketing company.
Approach Towards the Product
The digital marketing company must come up with a unique plan to promote the food processing company. The food processing company is totally different than the other companies. Their way of promoting is also different. The digital marketing company should be very careful while promoting food processing company as a bit of negativity may ruin the market of the company.
Building Reputation is of the Essence
Reputation is one thing which the food processing company seeks. It takes a lot of time to build a reputation but it takes very less time to fall. A digital marketing company’s main aim is to maintain its reputation and do not let it fall. Image building is a long term process and the internet marketing company in Kolkata must be the master of it.
Above are some tips which a food processing company must follow while choosing a top digital marketing company in Kolkata.
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