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Digital · WhatsApp · Business API and SMS
WhatsApp marketing for brands that talk to customers and dealers every day. A WhatsApp message works only when people asked for it. Broadcasts and chat flows people actually want to receive.
A strategist calls you in one working day.
In India, WhatsApp is where people already talk to their dealer and their grocer. PromotEdge sets up WhatsApp so your customers and dealers can ask questions and get quotes and order updates.
Your team answers from one place. We only message people who agreed to hear from you.
What does it cost? Meta charges for each delivered template message. India rate card, read 9 October 2026: marketing ₹0.8631, utility (order or delivery update) ₹0.1150, before GST and provider fees. Replies inside the customer service window are not charged.
Is it legal? Message only people who agreed to hear from you (opt-in), and keep a record. Messaging others risks complaints and a lower quality rating (Meta's score for how people respond), which can cut your sending limits or get your number banned. This is not legal advice.
We work for corporate groups, listed companies and startups. It suits businesses where people ask first or need updates after: property, admissions, clinics and labs, D2C (direct-to-customer) orders and dealer networks. It works alongside email marketing. If one shop replies by hand, the free Business app is enough, and we will say so.
Meta business verification, a WhatsApp Business Account, display name (the name people see) and profile, on Meta's Cloud API or a Business Solution Provider (an approved company selling WhatsApp access). The free app's broadcast lists reach only people who saved your number.
Consent on forms, at checkout, through ads and on in-store QR codes, with dated records. A list nobody agreed to join is not rescued: we start with a smaller, cleaner opt-in list.
Templates (pre-approved message formats) written to pass Meta's review, and broadcasts to segments with frequency caps, within your messaging limits. Clinics keep test results out; lenders follow their regulator; schools message parents and students separately.
Facebook and Instagram ads that open a chat, each conversation tracked to its ad. The team that runs your Meta ads and email also writes your WhatsApp flows.
Chat flows and WhatsApp Flows (in-chat forms) that answer questions, qualify leads and book visits, with triggers from your site, store or CRM.
A WhatsApp catalogue, order updates, back-in-stock alerts and reorder reminders.
Every chat linked to a CRM contact, with source, status and owner.
Principal entity (the business that sends the SMS), sender ID and template registration, with whitelisted links. Suits OTPs and alerts. Promotional SMS goes only to numbers that haven't blocked it, 10 am to 9 pm.
“A bulk WhatsApp tool got our number banned.”
Unofficial tools break WhatsApp's rules. We move you to the Business Platform, where opt-in comes first.
“Our broadcasts get blocked, and nobody replies.”
Usually messages go to everyone, too often. We segment the list, cap frequency and write templates people open.
“Leads come in on WhatsApp, and many are never followed up.”
We connect WhatsApp to your CRM (customer relationship management: where every enquiry is kept and followed up). Each chat gets an owner, and unanswered chats are flagged.
“Our SMS messages suddenly stopped being delivered.”
Often a template, sender ID or link isn't registered on DLT. We find the gap.
“Our team answers the same few questions all day.”
A chat flow answers common questions, collects details and books visits. AI tools draft answers from your price list, and a person checks sensitive ones.
“Our sales rep left, and the chats left with him.”
We move chats to a company number on the Business Platform, saved against the customer in your CRM. One shared inbox means nothing is lost when a person leaves.
“We can't tell whether WhatsApp brings any sales.”
We track each chat to its source and report leads, bookings and orders, not just messages sent.
“Meta keeps rejecting our templates.”
Common causes: promotional messages filed as utility, vague wording, blank variables. We file templates in the right category.
Our beliefWe look at your business first. Marketing comes second.
Thinking of starting WhatsApp for enquiries or order updates? Tell us the use, and we will sketch the flow. Get a free growth plan
Meta's prices and limits, and TRAI's SMS rules, change from time to time. We check the current versions when we plan your budget.
Which chats belong on WhatsApp, and which on email, SMS or a call.
Business verification, number, display name, profile, provider or Cloud API, and DLT for SMS.
Consent added wherever people share their number, online and offline, with records.
Marketing, utility and authentication templates, and chat flows for common questions.
Contacts and chats synced with lead status, with routing rules for who replies.
Start with small segments, watch replies, blocks and opt-outs, then grow.
What can't be measured can't be achieved. We check quality rating, blocks and opt-outs weekly, and slow or rewrite sending if they slip.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Deeper reading if you want the research behind the plan.
A D2C brand leads with order updates and back-in-stock alerts. A dealer network routes each enquiry to the right dealer. A property or admissions team qualifies enquiries and books visits. One shop answering by hand may stay on the free app.
In August 2022 Meta and Jio Platforms launched shopping on WhatsApp with JioMart in India. People could browse the catalogue, add products to a cart and pay without leaving the chat. You may not need that much, but it shows chat is now a place where Indians buy, not only ask.
Source: Meta newsroom, 29 August 2022 (updated 16 September 2022), read 10 October 2026
Meta's Business AI, inside the WhatsApp Business app, lets eligible Indian small businesses answer questions 24/7 in all native Indian languages. It also captures leads and books appointments, using the business's own profile and catalogue. The owner can take over a chat or turn it off. Meta's platform terms (section 4.7) bar AI providers whose main product is a general-purpose assistant. You may still use an AI provider as your solution provider.
Source: Meta newsroom, 14 May 2026 (updated 26 May 2026), and Meta Terms for WhatsApp Business Platform, last modified 23 September 2026, read 10 October 2026
Meta's 3 June 2026 post says its business agent can book appointments and qualify leads, with the business deciding when a team member steps in. Our view: AI will answer first and a person will take over, with consent and tracking still the base. Want us to sketch a flow? Ask us.
Source: Meta newsroom, 3 June 2026, read 10 October 2026
Not sure your opt-in records are enough? Talk to us. Talk to us
Industries where we have done this work.
Contractors trust the machine their peers run on site more than any brochure.
02The person who pays for the cement is rarely the one who picks the brand.
03Procurement checks you out long before your sales team is invited to talk.
04A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Enquiries are easy to buy, but the sale is won or lost at the site visit.
06Your ad works for a rival if your product is missing from the shelf.
No price list. These things move the number.
We don't publish a price list. Set-up is a one-off quote, management monthly; Meta, provider, SMS and ad charges are billed at actual cost. First step: a free 30-minute call with a strategist and a one-page plan. Quote within 2 working days.
Check Meta's rate card before budgeting. Our WhatsApp Business API guide shows a worked example.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The same work in your city and your industry, and the services that go with it.
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What clients told us after working with PromotEdge.
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Priyam GhoseContent CreatorWhatsApp marketing is using WhatsApp to serve customers who agreed to hear from you: offers, answers, booked calls and order alerts. Businesses run it on the Business Platform, often called the API (the link between your number and software). Several people can reply, and chats reach your CRM.
Start with consent and one clear use, such as answering enquiries or order updates. Verify your business with Meta, add opt-in to forms and checkout, write approved templates, connect your CRM and launch to a small group. We use Meta's Cloud API directly or a Business Solution Provider, depending on how much you send.
Partly. The WhatsApp Business app is free and suits a small business replying by hand. Its broadcast lists reach only people who saved your number. The Business Platform suits volume and automation. Meta charges for template messages, and providers add fees.
Meta's India rate card, read on 9 October 2026: a marketing message is ₹0.8631 and a utility message ₹0.1150, before GST. So 10,000 marketing messages cost ₹8,631 before GST and provider fees. Send them through the Business Platform with approved templates to opted-in people; unofficial bulk tools get numbers banned.
Yes, when it is based on consent. Meta's policy requires opt-in before you message people. India's data protection law, the DPDP Act, 2023, also requires clear consent and an easy way to withdraw it. Keep records of where and when each person opted in. Check specifics with your counsel.
Yes. We work remotely, with a servicing team in cities across India, in touch daily. We meet you at least once every three months and place a team member at your office or shop when needed. The rest runs online, in your company's accounts.
You get monthly numbers: enquiries, bookings and orders traced to each chat, ad or broadcast, then delivery, replies, blocks, opt-outs and quality rating. For click-to-WhatsApp ads we show cost per qualified lead. We also ask sales which chats became customers.
TRAI requires it under its 2018 rules on commercial communication. Every business that sends SMS registers as a principal entity on a telecom operator's DLT platform, then registers sender IDs (headers) and templates. Since late 2024, links and call-back numbers must also be whitelisted. Anything unregistered is blocked.
The Business app is a free phone app for a small team: you reply by hand. The API connects WhatsApp to software, so you can send approved message templates to customers who agreed to hear from you, run chatbots and link your CRM. Growing businesses usually outgrow the app.
Yes. Opt-ins and replies can flow into your CRM (the system where every enquiry is kept and followed up), so every chat becomes a lead with an owner. We connect to Zoho, HubSpot, Airtable, Sell.Do or a custom or in-house CRM, and we use WhatsApp platforms such as WATI or 11za, chosen to fit what you use today.
