What is ROI in digital marketing?

ROI in digital marketing is how much came back, after cost, for the money you put into ads, search, email and other online work. Take the gross margin of the customers won, subtract all the spend, and divide by the spend. State the period and the costs you counted.

What is ROI in marketing?

ROI in marketing means return on investment. It compares what marketing earned with what it cost. Use gross margin and not sales, count every cost, and name the period. A first month can show a loss that repeat orders turn into a gain.

How to calculate ROI of marketing campaign?

Subtract the campaign cost from the gross margin it brought, then divide by the cost. Say a campaign cost ₹50,000 and brought customers worth ₹80,000 of gross margin. That is ₹30,000 ÷ ₹50,000 = 60%. The figures are made up.

How to measure ROI in digital marketing?

Keep a sheet from your own books with spend, leads, qualified leads, new customers, cash received and returns. Set your ad conversions to match real customers. Review it every month. Expect the ad dashboard and your sheet to differ, because tools count credit in different ways.

What is a good ROI in marketing?

It depends on your margin and on how long your cash can wait. We know of no single figure that fits every firm. A return is good when it is positive after all costs over a period you can afford, and when payback arrives before your cash runs short.

How much should a small business spend on marketing?

It depends, so start from your own numbers. Decide what you can afford to lose while you learn, and what a customer's margin allows you to pay to win one. We do not quote a percent of sales. Review the result every month and adjust.

How do I set a marketing budget for the year?

Pick one method: your loss limit, the margin of a customer, or last year's results. Check it with a second method. Plan a range because cost per customer can rise as spend grows. Split the year into months, release money in parts, and review each part.

What costs should I include in my marketing budget?

Include ad spend, agency or freelancer fees, marketing tools, content, discounts given to win a first order, sales and marketing staff time, and events or samples. Leave out the cost of making the product. That belongs in gross margin.

Home World of Marketing Marketing budget and ROI

Guide · Marketing budget and ROI

Marketing budget and ROIin India

A budget is a limit you can afford while you learn. ROI is the check you make afterwards. Keep the two apart, and join them with your own numbers. Who this is for: Owners, finance heads and marketing heads of Indian firms who want a clear way to plan spend and judge what came back.

Get a growth plan Read the guide

Since 201565+ in-house teamKolkata office, 5 team bases

By Saurav AgarwalPublished 26 Oct 202614 min read

Brands we have worked with

See all 123 clients

/ 01 The short answer

How should you think abouta marketing budget and its return?

A marketing budget should start from what one customer is worth to you, and not from a share of sales that someone else quotes. Work out what a customer costs, how much margin that customer brings and how long the money takes to come back.

That is the core of marketing budget and ROI in India. PromotEdge helps Indian firms set this up, and this guide gives the numbers and a reading order.

Most budget talks begin with a figure. How much should we spend? A better first question is what a customer is worth to you. If you know that, the budget follows. If you do not, any figure is a guess.

ROI means return on investment. It tells you how much came back, after cost, for the money you put in. This guide is the hub of a set of guides on budgets and return. It gives one chain of numbers, three ways to set a budget, a monthly review and a reading order for the rest.

The formulas and the worked example are our own method, and every figure in them is made up. Where we quote a page, we name it and the month we read it. It is information, not advice. Ask your chartered accountant before you use these numbers in a board paper or a loan file.

Key takeaways

A budget is the limit you can afford while you learn. ROI is what you check afterwards. Do not mix the two.
Six numbers form a chain: cost per lead, cost per qualified lead, customer acquisition cost, ROAS, payback and ROI. Each one answers a different question.
Count every cost, and count gross margin instead of sales. A rupee of sales is not a rupee of profit.
Set the budget by one of three methods: what you can afford to lose while you learn, what a customer's margin allows, or last year's results. Use a second method as a check.
Keep one sheet that you own and review it every month. Ad dashboards count in their own way.

/ 02 The chain of numbers

Six numbers,one example

Say a firm sells packaged machines to other firms. In one month it spends ₹2,00,000 in all, of which ₹1,25,000 is ad spend. It gets 160 leads. Of these, 32 are qualified. It wins 8 new customers, each with a first order of ₹60,000 at a gross margin of 40%. All 8 customers came from this spend. The figures are made up.

Number	How to work it out	In the example	What it tells you
Cost per lead (CPL)	All spend ÷ all leads	₹2,00,000 ÷ 160 = ₹1,250	The earliest signal. How cheaply people who can be reached arrive. It does not say they can buy.
Cost per qualified lead	All spend ÷ leads that fit and can buy soon	₹2,00,000 ÷ 32 = ₹6,250	How cheaply people worth a sales call arrive.
Customer acquisition cost (CAC)	All spend ÷ new paying customers	₹2,00,000 ÷ 8 = ₹25,000	What one new customer cost.
Return on ad spend (ROAS)	Sales from ads ÷ ad spend	₹4,80,000 ÷ ₹1,25,000 = 3.84. On all spend: ₹4,80,000 ÷ ₹2,00,000 = 2.4	Rupees of sales for each rupee spent. It counts sales, not profit.
Payback	CAC ÷ gross margin per order, then count orders and months	CAC ₹25,000. Margin per order ₹24,000. The second order pays it back, about month 4	How long the cost takes to return as margin.
Return on investment (ROI)	(Gross margin minus all spend) ÷ all spend	First orders only: a loss of 4%. Over 12 months with a second order each: a gain of 92%	The number that decides. Did the money earn more than it cost, over a period you can wait.

Figures as of 26 Oct 2026.

Our own method. Gross margin is what is left of a sale after the direct cost of making and delivering the product. All figures are made up.

Budget and return are two different questions

A budget answers one question: how much am I ready to put in? Return answers another: what came back? People mix them. They set a budget from a feeling and then judge the return by a different feeling. The chain in this guide joins the two with numbers from your own books.

Indian firms add two wrinkles. Many sales to other firms are on credit, so a sale in March may become cash in May. Many sales to consumers are paid on delivery (COD, cash on delivery), and some parcels return when the buyer refuses them (RTO, return to origin). Count sales that were paid for and kept. This is our own reading, and we did not open an official text on it. For direct to consumer (D2C) brands, see our guide on D2C marketing cost and metrics.

The six numbers, in the order they arrive

Numbers arrive at different speeds. Cost per lead shows up in days. Payback and ROI take months. Read the chain from the first number to the last, and trust the later numbers more than the earlier ones.

Cost per lead and cost per qualified lead

A lead is a person who fits your buyer and gave you a way to reach them. A qualified lead can also buy soon. In the example, ₹2,00,000 ÷ 160 gives ₹1,250 for each lead. The same money ÷ 32 gives ₹6,250 for each qualified lead. A campaign can make the first number look cheap while the second stays high. Our lead generation guide explains the difference between an enquiry, a lead and a qualified lead.

Customer acquisition cost

Customer acquisition cost (CAC) is all the money spent to win customers, divided by the new customers who paid. According to Shopify's blog on CAC, published July 2024, the costs to count include advertising fees, software and tools, and marketing staff salaries. The page adds content creation, sales costs that support marketing, and discounts and promotional offers. In the example, all spend is ₹2,00,000 and there are 8 new customers, so CAC is ₹25,000.

Now see what happens if you count only the ad spend. ₹1,25,000 ÷ 8 is ₹15,625. That leaves out the agency fee, the tools and the team's time. The gap between ₹15,625 and ₹25,000 is the gap between a dashboard number and a real one. Our guide on customer acquisition cost in India shows what to count line by line.

Return on ad spend, and the break-even point

Return on ad spend (ROAS) is sales divided by ad spend. According to Google Ads Help, October 2026 (no date on the page), target ROAS is the average conversion value you want for each unit spent on ads. Conversion value can be revenue. Its example is 5 in sales for every 1 spent, written as 500%. Some tools show ROAS as a ratio and some as a percentage. In this guide it is a ratio.

ROAS counts sales. So it can look fine while the firm loses money. In the example, ROAS on ad spend alone is 3.84. On all spend it is 2.4. The break-even ROAS is 1 ÷ gross margin, which is 1 ÷ 0.40 = 2.5. At 2.4 the first orders lose a little, and that matches the loss of 4% in the table. Our guide on ROAS meaning and formula works this out in more detail.

Payback

Payback is the time a cost takes to come back. According to Wikipedia's page on the payback period (last edited October 2026), it is the time needed to recoup the funds spent. The same page lists limits: it ignores cash that arrives after the payback point, and it does not account for risk. Shopify's blog uses the same idea for customers and calls it CAC payback, the time it takes to recoup the cost of acquiring a customer.

In the example, CAC is ₹25,000 and one order brings ₹24,000 of margin. After the first order, ₹1,000 is still to come back. Say the second order arrives about four months after the first. Payback then lands at about month 4. Until then the money is out. So ask how long your cash can wait, because that sets how much a customer may cost.

Return on investment

According to Wikipedia's page on return on investment (last edited October 2026), ROI is the ratio between net income, or profit, and the investment that produced it. The page also says ROI is not adjusted for time. Users choose their own inputs, such as the period or whether overhead is included. An ROI figure shown without its inputs can mislead. So always state the period and the costs you counted.

Our formula is (gross margin from the customers won minus all spend) ÷ all spend. Gross margin is before rent and other overhead, so say so when you report it. In the example, the first orders bring 8 × ₹24,000 = ₹1,92,000 of margin. That is ₹8,000 less than the ₹2,00,000 spent, so ROI is minus ₹8,000 ÷ ₹2,00,000, a loss of 4%. Now say each customer places a second order of the same size within the year. Margin becomes 8 × ₹48,000 = ₹3,84,000. The gain is ₹1,84,000, and ROI is ₹1,84,000 ÷ ₹2,00,000 = 92%. The first month looks like a loss. The year does not. That is why the period matters.

How to set a marketing budget: three methods, no borrowed benchmarks

You will see rules that say spend a fixed percent of revenue. We do not quote one. We did not open an official or public page that gives such a percentage with a date. A figure from another industry or another country may not fit your margin. Use one of the three methods below, and use a second one as a check.

Method 1: what you can afford to lose while you learn

Start with a limit and not a target. Ask how much the firm can lose over the next three months without hurting salaries, stock or loans. Say a firm decides it can lose ₹6,00,000 in a quarter. It spends ₹2,00,000 a month for three months. It agrees to stop or change the plan if cost per qualified lead stays above what its margin allows.

Why three months? According to Google Ads Help, October 2026 (no date on the page), you should report conversion values for four weeks, or one to two conversion cycles, whichever is longer, before you set a target ROAS. Buyers who take two months to decide need at least that long. That reading is ours. The method suits a first test, a new product or a new city. It says what you can survive, and not what the right figure is.

Method 2: from the margin of a customer and the customers you want

Say the same firm wants 20 new customers a month. A customer brings ₹48,000 of gross margin in the first year, from two orders of ₹24,000. The owner chooses to spend at most half of that to win a customer. Half is the owner's choice and not a rule. The highest CAC is then ₹24,000. The budget is 20 × ₹24,000 = ₹4,80,000 a month.

Now check the chain backwards. Say one in four qualified leads becomes a customer. Then 20 customers need 80 qualified leads. Each qualified lead can cost at most ₹24,000 ÷ 4 = ₹6,000. If the market gives qualified leads at ₹9,000 each, a customer costs ₹36,000, which is above the ₹24,000 limit. The plan then needs a better margin, a better close rate or fewer customers. You learn this before you spend, which is the use of the method.

Method 3: from last year's results

Say last year the firm spent ₹18,00,000 and won 60 customers. CAC was ₹18,00,000 ÷ 60 = ₹30,000. It wants 75 customers this year. At the same CAC the budget is 75 × ₹30,000 = ₹22,50,000. A cost can rise as spend rises, because the easiest buyers are reached first. It does not always happen, so watch it each month. Plan a range. If CAC rises by 10% to ₹33,000 (an assumption, made up), 75 customers cost ₹24,75,000. Check both figures against method 2. Is ₹33,000 still below what a customer's margin allows? The method needs honest records of cost and of new customers. If last year's books were messy, the plan repeats the mess. A new firm can begin with method 1 and move to method 2 as data comes in. An older firm can use method 3 and check it with method 2. Write down the budget, the loss limit and the review date. To split the total across channels, read our guide on how to split a marketing budget.

What to avoid when you fix the number

Copying a percent from an article, a competitor or another country.
One yearly figure that nobody reviews. Release the money in parts, and review each part.
Counting only ad spend. Agency fees, tools, content, discounts and team time are part of the cost.
Judging by sales when margins are thin. Judge by gross margin.
Cutting the budget in a slow month before you check payback. The cost may be about to come back.
Giving sales no clear time to reply. A lead nobody calls within a day or two is money gone.
Forgetting how ad accounts spend. According to Google Ads Help, October 2026 (no date on the page), a campaign might spend up to twice its average daily budget on a given day. By the end of the month it will have spent no more than 30.4 times the average daily budget. So a daily budget of ₹4,000 can reach ₹8,000 on one day, and the month stays at or below ₹1,21,600.

If you also need to know what media and agencies charge, start from our cost guides. They cover prices. This guide covers how to decide and measure.

Why your ad dashboard and your own sheet will not match

Two reports of the same month can show different numbers, and both can be correct. There are three common reasons.

You choose what counts. According to Google Ads Help, October 2026 (no date on the page), you choose what to identify as valuable, such as a purchase, a sign-up or a phone call. A cost per conversion is not CAC unless the conversion you set is a paying customer.
Credit is shared in different ways. According to Google Analytics Help (no date on the page), paid and organic last click ignores direct traffic. It gives 100% of the value to the last channel the customer clicked through. Data-driven attribution spreads credit using data for each key event. The model you pick changes which channel looks good.
Time runs out. According to Google Ads Help, October 2026 (no date on the page), the default window for clicks is 30 days, and a conversion after the window is not recorded. A buyer who takes 90 days to sign will not show up in the ad account at all.

So keep one sheet that you own: leads, qualified leads, new customers, cash received and returns. Use the ad account to steer, and the sheet to judge. Setting up tracking so that every lead and sale carries its source is the work of our analytics and tracking service.

A monthly review that takes about an hour

A budget is useful only if someone looks at it. Fill this table each month from your books, not from the ad account. The first row is our example and is made up.

Month	All spend	Ad spend	Leads	Qualified leads	New customers	CAC	ROI so far
Say month 1	₹2,00,000	₹1,25,000	160	32	8	₹25,000	A loss of 4%

Add cash received and returns as two more columns if you sell on credit or on delivery. ROI so far is the margin earned to date from that month's customers, set against that month's spend. It rises as repeat orders arrive. The steps below show the order of the review.

Questions to ask an agency or your finance head

For an agency

Which number will you report as the result: leads, qualified leads, customers or sales? How do you define each one?
What is inside the cost you show me: ad spend, your fee, tools, content?
Which conversions are set in the ad account, and does each one match something I would pay for?
How will you count sales that come by phone, by WhatsApp or after the tracking window ends?
If cost per qualified lead stays above my limit for two months, what will you stop or change?
Can I see the ad accounts and the tracking myself, at any time?

For your finance head

What gross margin should we use for each product, and does it include freight and returns?
Which costs go into CAC? Do we share a part of salaries and tools?
How long can our cash wait before the money must come back? That sets the payback limit.
Do we count sales when billed or when cash arrives, and how do returns and credit notes enter?
Who signs the monthly sheet, and on which day of the month?

If you want to see how we think about measuring return from ads, read our page on performance marketing.

Reading order

Start here if you are new, and jump to the one you need if you are not. Two more guides in this set are coming: one on marketing ROI and one on cost per lead. They are not published yet, so they are not linked here.

The two number guides

ROAS meaning, formula and a worked example: sales per rupee of ads, and the break-even point.
Customer acquisition cost in India: the formula, what to count and payback.

Short definitions

CAC: the cost of winning one paying customer.
ROAS: sales for each rupee of ad spend.
CPL: the cost of one lead.
LTV: what one customer brings over all their orders.

Setting the budget

Marketing budget split in India: how to share a budget across channels.
Trade show marketing return: what a stall brings back.

Leads

Lead generation in India: meaning, methods and services.
B2B lead generation in India: for business to business (B2B) firms that sell to other firms.

Direct to consumer

D2C marketing cost and metrics in India: numbers for online brands.

What things cost

Cost guides: the hub for what media and agencies charge.
Digital marketing cost in India.
SEO cost in India: search engine optimisation (SEO) fees.
Google Ads management fees in India.
CPM calculator: a tool for cost per thousand views (CPM).

Services

Performance marketing: ads judged on leads and sales.
Analytics and tracking: so that every lead carries its source.

/ 03 Every month

Your monthlyreview

01
Fill the sheet from your books
Spend, leads, qualified leads, new customers, cash received and returns. Do not copy from the ad account.
02
Find the biggest drop
Compare each step with the one before: leads to qualified leads, qualified leads to customers. Fix the weakest step first.
03
Update CAC and payback
Use the last three months together, so one odd month does not mislead you.
04
Compare with your limit
Is CAC below what a customer's margin allows? Is the loss still inside the limit you set?
05
Choose one change and one stop
One thing to test next month, and one thing to stop.
06
Write the decision and the date
A note on what you decided and why. Next month you will check it.

/ 04 Where we fit

How we help, in kind

We help Indian companies set a budget from their own numbers and read the return every month. We work with you on the chain of numbers, the tracking and the review.

Cost depends on how much of the work you do yourself and which channels you use. We give no figure here.

The smallest first step is a free 30-minute strategist call and a one-page plan, for projects we think we can help. We take on a limited number, so we'll tell you honestly if it is a fit. We send a quote within 2 working days.

You can ask for a growth plan when you are ready. A few lines in the form are enough.

We opened each page below on 26 October 2026. Rules and platform terms change, so check the current page before you act. None of the Google help pages shows a page date, so we write October 2026, the month we read them.

Source: Google Ads Help, About conversions, October 2026 (no date on the page) | support.google.com/google-ads/answer/1722022. Used for: you choose which actions count as a conversion.
Source: Google Ads Help, About Target ROAS bidding, October 2026 (no date on the page) | support.google.com/google-ads/answer/6268637. Used for: target ROAS as conversion value per unit of ad spend, the 5 for 1 example, and reporting values for four weeks or one to two conversion cycles first.
Source: Google Ads Help, About overdelivery and your average daily budget, October 2026 (no date on the page) | support.google.com/google-ads/answer/1704443. Used for: spending up to twice the average daily budget on a day, and no more than 30.4 times in a month.
Source: Google Ads Help, About conversion windows, October 2026 (no date on the page) | support.google.com/google-ads/answer/3123169. Used for: the 30-day default click window and conversions after the window not being recorded.
Source: Google Analytics Help, About attribution models, October 2026 (no date on the page) | support.google.com/analytics/answer/10596866. Used for: paid and organic last click, and data-driven attribution.
Source: Wikipedia, Return on investment, last edited 16 October 2026 | en.wikipedia.org/wiki/Return_on_investment. Used for: the definition of ROI and its limits.
Source: Wikipedia, Payback period, last edited 16 October 2026 | en.wikipedia.org/wiki/Payback_period. Used for: the definition of payback and its limits.
Source: Shopify India blog, Customer acquisition cost, published 29 July 2024 | www.shopify.com/in/blog/customer-acquisition-cost. Used for: the cost lines to count in CAC, and the meaning of CAC payback.
We found no official or public page we could open that gives a percent of revenue for a marketing budget, or an average ROAS, so this guide states neither.
We did not open an official Indian text on credit sales, cash on delivery or returns. Those points are our own reading.
The six numbers, the formulas as used here, the three budget methods, the monthly sheet and the questions are our own method.
Examples begin with "Say a" and use made-up details. They are not real results.

Our beliefThink creative. Act on numbers.

Keep reading

Related guidesand services

More from World of Marketing, and the services that put these ideas into practice.

More guides

What clients say

What clients told us after working with PromotEdge.

Fine Organics — **Bimal Shah**Executive Director at Fine Organic Industries LimitedManufacturing

TATA Metaliks

“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”

Medha SharmaStrategic Head at TATA MetaliksSteel and metals

Birdman Chemeng Pvt Ltd.

“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”

Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing

**Bobby Srinivas**Chief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals

**Rahul Mishra**Assistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals

Shyam Metalics Group

“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”

Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals

Brahmaputra Volleyball League

“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.”

Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports

**Harsh Gupta**Managing Director at Rishta FoodsFMCG

Prime Volleyball League

“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”

Joy BhattacharjyaCEO at Prime Volleyball LeagueSports

iLead — **Mom Mitra**Marketing Head at IleadEducation

**Priyanka Gupta**Director at Nitya Gold & DiamondsJewellery retail

PRAN RFL Group

“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.”

Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG

Unimark Group

“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.”

Anish Basu MallikMarketing Executive at Unimark GroupReal estate

**Hitesh Malhotra**Sports Development at Fédération Internationale de Volleyball - FIVBSports

ABP Education

“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”

Satabdi SahuLead - Brand and Content at ABP EducationEducation

“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”

GibaBrazilian Former Volleyball PlayerSports

“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”

Hardeep SinghMarketing Consultant

“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”

Priyam GhoseContent Creator

Read all 20 testimonials

Need a budget you can defend?

Know what a customer costs.Then set the budget.

Get a growth plan Call us WhatsApp us

Common questions.

ROI in digital marketing is how much came back, after cost, for the money you put into ads, search, email and other online work. Take the gross margin of the customers won, subtract all the spend, and divide by the spend. State the period and the costs you counted.
ROI in marketing means return on investment. It compares what marketing earned with what it cost. Use gross margin and not sales, count every cost, and name the period. A first month can show a loss that repeat orders turn into a gain.
Subtract the campaign cost from the gross margin it brought, then divide by the cost. Say a campaign cost ₹50,000 and brought customers worth ₹80,000 of gross margin. That is ₹30,000 ÷ ₹50,000 = 60%. The figures are made up.
Keep a sheet from your own books with spend, leads, qualified leads, new customers, cash received and returns. Set your ad conversions to match real customers. Review it every month. Expect the ad dashboard and your sheet to differ, because tools count credit in different ways.
It depends on your margin and on how long your cash can wait. We know of no single figure that fits every firm. A return is good when it is positive after all costs over a period you can afford, and when payback arrives before your cash runs short.
It depends, so start from your own numbers. Decide what you can afford to lose while you learn, and what a customer's margin allows you to pay to win one. We do not quote a percent of sales. Review the result every month and adjust.
Pick one method: your loss limit, the margin of a customer, or last year's results. Check it with a second method. Plan a range because cost per customer can rise as spend grows. Split the year into months, release money in parts, and review each part.
Include ad spend, agency or freelancer fees, marketing tools, content, discounts given to win a first order, sales and marketing staff time, and events or samples. Leave out the cost of making the product. That belongs in gross margin.

See how we price