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Real Estate Web Solutions | Best Website Design Company | PromotEdge
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Web Solutions for
Real Estate Industry

The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.

Whether it’s information about your company’s history, project portfolio, customer feedback, or contact details, digital solutions help you to reach out to your potential customers. As an experienced web development and design agency, PromotEdge guides you through the journey of establishing a robust digital presence. Real Estate buyers have personal requirements and want to ensure the property they buy meets their requirements. It takes a lifetime to buy a home. The security of their money is equally important. All the information about the project should be transparently shared, making it easy for all the stakeholders, be it buyers, investors, or channel partners.

Also, for real estate companies, it is very important that every user of their website is being captured, and their needs are met, be it online or offline. Our team curates websites that go beyond aesthetics, with multiple lead magnets to capture the users’ journey and serve them with the right information. Also, it is equally important to rank on search engines or create a better online presence, we’re here to help you with every step. In India, there are over 650 million people who use smartphones. With such a vast number of users, we help you curate a responsive design with a mobile-first approach, SEO friendliness, optimizing for speed, implementing robust security measures, and developing user-friendly content management systems.

Services

Custom Web Solution for Higher Conversion

Websites, web applications, and landing pages are like your digital office that represents your brand virtually to the audience. It is not only accessible to your native country but also from anywhere in the world. To explain in simple terms, let’s say someone who lives abroad (NRI) and is planning to return to their homeland in the future or maybe investing for their parents who live in India and are looking for an upcoming project. With large, medium and small real estate competing to grab the attention of the customers, how will your presence be noticeable?

An aesthetically pleasing and responsive website is perfect to attract customers. At PromotEdge, we create wireframes using tools like Microsoft Excel, and Figma, ensuring user-friendly designs. Utilizing HTML, CSS, Bootstrap, JavaScript, Angular, and React, we deliver websites that captivate and engage users.

Continuing with our example, let’s say the potential customer has visited your website. However, if they can’t access features and functions, for instance, if it takes a long time to load, or download brochures, or doesn’t have a “book an appointment” button, would the customer stay on your website/landing page? Especially when there are thousands of websites selling properties online.

At PromotEdge, our back-end development expertise spans WordPress, CorePHP, CodeIgniter, Magento, Laravel, Drupal, ASP.NET, Ruby on Rails, etc. We optimize website functionality for awareness, lead generation, or e-commerce, with security measures and cookies to protect user privacy.

When there are too many players (channel partners/ brokers) fighting to hunt for a buyer, a strong landing page with a glimpse of the property. Landing pages are the perfect platform to showcase your properties with images, walk-through videos, prices, and locations. PromotEdge with an integrated setup understands the need for a strong landing page and is well-versed in designing and developing the landing page designs that convert the visitors.

Microsites are dedicated pages that you can use to promote a particular service or product. It’s particularly helpful for project sites. For example, a realtor or builder wants to promote a luxury apartment, with a microsite on luxury apartments, they can add exclusive content on the particular property, which will also help you to attract the right customers.

PromotEdge has expertise in developing microsites for successful projects and even campaigns, offering in-depth information. Focused navigation and engaging content make lasting impressions. These microsites can include multiple pages with extensive content, providing a deeper understanding of the campaign. The content structure, purpose, and navigation are designed to provide users with comprehensive insights.

Buying a property is someone’s dream, their lifelong earnings. It is not like an impulse purchase. But, to be on the customers’ minds is really important. It is like ‘out of sight, out of mind’. Most builders/ realtors have a hard time connecting with these sentiments making it hard for customers to put their trust in the brand. On the other hand, reputed builder/ realtor brands have already found their brand tone and are attracting the right customers.

PromotEdge helps to identify the pain points and curates interactive, mobile-friendly, and visually captivating emails and newsletters targeting their needs. Build a stronger connection with your existing and potential customers with every email. With our responsive designs enticing on various devices, deliver a more engaging user experience.

The real estate sector has gone through a digital revolution in the last few years. No matter the size of your business, having an online presence is a must to be at the best of your marketing game. Having reliable domain, hosting, and email services offers trust and legitimacy. At PromotEdge, we manage custom domains, fast and secure hosting, and business-class email servers, to protect your customer’s data, improve your SEO ranking and build a strong brand presence.

Most property investors live a busy lifestyle, whether they’re working in the corporate sector or running a business. For such busy professionals, taking their day off for a property visit in which they have invested may not be to their liking, can be a hassle. A mobile app with regular updates about the property, reminders of the payments, etc can be really helpful.

Mobile Apps are dedicated user-friendly interfaces that make the job easier. PromotEdge is in collaboration with partner agencies and extended teams, to develop robust apps and software tailored to your brand and business. Improve your customer’s digital experience with us!

Credibility and real estate go hand-in-hand. Many property buyers are interested in exploring the executive environmental portrait before putting their trust. It also explains the professional image and culture of an agency. For your brochures, annual reports, or websites, we can create and photograph you in various locations, whether at your office or in a studio. Our goal is to craft the ideal executive portrait or establish the perfect environment for your corporate needs.

Clients

Where Every Logo Tells A Success Story
Our 200+ Collaborations.

Industries

Empowering Diverse Industries With Integrated Marketing Solutions

IPO and Listed Companies

IPO and Listed Companies

A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.

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Industrial Machinery & Equipment

The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.

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Professional Services

The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.

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Digital Marketing Solutions for Fashion & lifestyle

Fashion & Lifestyle Brands

As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.

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Real Estate

The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.

Read More

Real Estate: Brand Strategy

The real game of real estate business is the Brand Strategy. We at PromotEdge excel in delivering comprehensive brand strategies for realtors to create an engaging narrative.

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Real Estate: Creative Designing

The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.

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Real Estate: Digital Mrketing

The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.

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Real Estate: Audio Visual

Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.

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Testimonials

Client Happiness Speaks Volumes

As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.

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Anish Basu Mallik

Marketing Executive at Unimark Group

An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.

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Bobby Srinivas

Chief Manager Marketing & Brand Marketing at Utkarsh India

In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.

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Hardeep Singh

Marketing Consultant

Crafting an Impactful Online Presence

Build an online presence tailored to your brand’s vision with our web team:

0 1

Business Insight and Client Brief

We explore the core aspects of a real estate business, industry landscape, product details, brand positioning, objectives, etc., to suggest the right technology, platform, hosting, and security measures.

0 2

Strategic Wireframing, Layout and Website Design

We list down functionalities requested by the client to create page-wise layouts and begin the design process following the brand guidelines.

0 3

Website Development (Backend)

At PromotEdge, our development partners utilize various technologies (WordPress, CorePHP, CodeIgniter, Magento, Laravel, Drupal, ASP.NET, Ruby on Rails, etc.) tailored to the client’s requirements and requests.

0 4

Content Integration and Responsiveness

We assist in uploading and integrating relevant content that aligns with the design. We frequently optimize responsiveness for seamless user experience across devices, and browsers.

0 5

Rigorous Testing and On-Page Setup

At PromotEdge, we conduct thorough testing on our server for a week, addressing any potential issues. Upon checking everything, we upload the website to the client’s server and manage DNS records for domain configuration.

0 6

Plug-ins, Social Media Integrations, Mail Server Integration

For real estate agents, integrating plug-ins (managing property listings, submitting properties and displaying property information), social media platforms, and mail servers can improve functionality and user experience.

0 7

Website Launch and Client Handover

We perform the final launch of the website, handover the credentials to the client and resolve any last-minute concerns.

0 8

Post-Launch Maintenance

For websites, regular updates and adjustments are imperative to keep pace with evolving technology. Additionally, emphasizes the importance of periodic content changes for relevance and engagement.

Crafting an Impactful Online Presence

Build an online presence tailored to your brand’s vision with our web team:

  • Business Insight and Client Brief
    0 1

    Business Insight and Client Brief

    We explore the core aspects of a real estate business, industry landscape, product details, brand positioning, objectives, etc., to suggest the right technology, platform, hosting, and security measures.

  • Strategic Wireframing, Layout and Website Design
    0 2

    Strategic Wireframing, Layout and Website Design

    We list down functionalities requested by the client to create page-wise layouts and begin the design process following the brand guidelines.

  • Website Development (Backend)
    0 3

    Website Development (Backend)

    At PromotEdge, our development partners utilize various technologies (WordPress, CorePHP, CodeIgniter, Magento, Laravel, Drupal, ASP.NET, Ruby on Rails, etc.) tailored to the client’s requirements and requests.

  • Content Integration and Responsiveness
    0 4

    Content Integration and Responsiveness

    We assist in uploading and integrating relevant content that aligns with the design. We frequently optimize responsiveness for seamless user experience across devices, and browsers.

  • Rigorous Testing and On-Page Setup
    0 5

    Rigorous Testing and On-Page Setup

    At PromotEdge, we conduct thorough testing on our server for a week, addressing any potential issues. Upon checking everything, we upload the website to the client’s server and manage DNS records for domain configuration.

  • Plug-ins, Social Media Integrations, Mail Server Integration
    0 6

    Plug-ins, Social Media Integrations, Mail Server Integration

    For real estate agents, integrating plug-ins (managing property listings, submitting properties and displaying property information), social media platforms, and mail servers can improve functionality and user experience.

  • Website Launch and Client Handover
    0 7

    Website Launch and Client Handover

    We perform the final launch of the website, handover the credentials to the client and resolve any last-minute concerns.

  • Post-Launch Maintenance
    0 8

    Post-Launch Maintenance

    For websites, regular updates and adjustments are imperative to keep pace with evolving technology. Additionally, emphasizes the importance of periodic content changes for relevance and engagement.

Importance of Web Solutions in the Real Estate Sector

One

Effortless Property Listing

Web solutions offer a centralized platform for listing your properties with images and videos to showcase to your customers.

Two

SEO and Visibility

Improve your search engine rankings and online visibility with a responsive and user-friendly website, microsite, landing pages, and more.

Three

Advertising & Paid Promotion

Websites are absolutely necessary for real estate industries to promote properties to their audience.

Four

High-Quality Lead Generation

An authentic website with high-quality images, videos, and information attracts genuine visitors and potential buyers.

Exploratory analysis

Case Study

B.P. Poddar Hospital

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DTC Southern Heights

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KNI Airport, Durgapur

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Kolkata ThunderBolts

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Skipper Ltd.

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Weichai India

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1 /

Alumaze

Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.

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B.P. Poddar Hospital

The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.

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DTC Southern Heights

The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.

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iLead

iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.

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KNI Airport, Durgapur

Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.

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Kolkata ThunderBolts

The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.

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Nitya

The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.

Read More

SANY

SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.

Read More

Skipper Ltd.

Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.

Read More

Utkarsh

Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.

Read More

Weichai India

Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.

Read More

Got Questions?

FAQ FAQ
img
  • What is the right platform for a real estate business?

    Ans.

    When it comes to choosing a platform for a real estate business, you need to consider various factors, including budget, niche, size of the business, etc. For instance, WordPress/ Laravel is ideal for an informative website delivering quick SEO results, property listing, and lead generation. If the brand has a lot many projects with long detailed information about their properties, even React and Node works. Reach out to find out what would be the best platform for your business.

  • Do we provide maintenance services for websites?

    Ans.

    Yes. At PromotEdge, we offer web maintenance services.

  • How frequently should real estate agencies change their website design?

    Ans.

    While there is no rule book, trends and technologies are always changing in the real estate sector. On average, a website requires retouching every 1 to 3 years.

  • How important is a mobile-friendly website for real estate digital marketing?

    Ans.
    A mobile-friendly website is essential as a significant portion of real estate searches are conducted on mobile devices. Ensuring the website is responsive and easy to navigate on smartphones enhances user experience, improves SEO rankings, and increases the chances of capturing leads from mobile users.
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