Web Solutions for
Real Estate Industry
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Whether it’s information about your company’s history, project portfolio, customer feedback, or contact details, digital solutions help you to reach out to your potential customers. As an experienced web development and design agency, PromotEdge guides you through the journey of establishing a robust digital presence. Real Estate buyers have personal requirements and want to ensure the property they buy meets their requirements. It takes a lifetime to buy a home. The security of their money is equally important. All the information about the project should be transparently shared, making it easy for all the stakeholders, be it buyers, investors, or channel partners.
Also, for real estate companies, it is very important that every user of their website is being captured, and their needs are met, be it online or offline. Our team curates websites that go beyond aesthetics, with multiple lead magnets to capture the users’ journey and serve them with the right information. Also, it is equally important to rank on search engines or create a better online presence, we’re here to help you with every step. In India, there are over 650 million people who use smartphones. With such a vast number of users, we help you curate a responsive design with a mobile-first approach, SEO friendliness, optimizing for speed, implementing robust security measures, and developing user-friendly content management systems.
Custom Web Solution for Higher Conversion
Websites, web applications, and landing pages are like your digital office that represents your brand virtually to the audience. It is not only accessible to your native country but also from anywhere in the world. To explain in simple terms, let’s say someone who lives abroad (NRI) and is planning to return to their homeland in the future or maybe investing for their parents who live in India and are looking for an upcoming project. With large, medium and small real estate competing to grab the attention of the customers, how will your presence be noticeable?
An aesthetically pleasing and responsive website is perfect to attract customers. At PromotEdge, we create wireframes using tools like Microsoft Excel, and Figma, ensuring user-friendly designs. Utilizing HTML, CSS, Bootstrap, JavaScript, Angular, and React, we deliver websites that captivate and engage users.
Continuing with our example, let’s say the potential customer has visited your website. However, if they can’t access features and functions, for instance, if it takes a long time to load, or download brochures, or doesn’t have a “book an appointment” button, would the customer stay on your website/landing page? Especially when there are thousands of websites selling properties online.
At PromotEdge, our back-end development expertise spans WordPress, CorePHP, CodeIgniter, Magento, Laravel, Drupal, ASP.NET, Ruby on Rails, etc. We optimize website functionality for awareness, lead generation, or e-commerce, with security measures and cookies to protect user privacy.
When there are too many players (channel partners/ brokers) fighting to hunt for a buyer, a strong landing page with a glimpse of the property. Landing pages are the perfect platform to showcase your properties with images, walk-through videos, prices, and locations. PromotEdge with an integrated setup understands the need for a strong landing page and is well-versed in designing and developing the landing page designs that convert the visitors.
Microsites are dedicated pages that you can use to promote a particular service or product. It’s particularly helpful for project sites. For example, a realtor or builder wants to promote a luxury apartment, with a microsite on luxury apartments, they can add exclusive content on the particular property, which will also help you to attract the right customers.
PromotEdge has expertise in developing microsites for successful projects and even campaigns, offering in-depth information. Focused navigation and engaging content make lasting impressions. These microsites can include multiple pages with extensive content, providing a deeper understanding of the campaign. The content structure, purpose, and navigation are designed to provide users with comprehensive insights.
Buying a property is someone’s dream, their lifelong earnings. It is not like an impulse purchase. But, to be on the customers’ minds is really important. It is like ‘out of sight, out of mind’. Most builders/ realtors have a hard time connecting with these sentiments making it hard for customers to put their trust in the brand. On the other hand, reputed builder/ realtor brands have already found their brand tone and are attracting the right customers.
PromotEdge helps to identify the pain points and curates interactive, mobile-friendly, and visually captivating emails and newsletters targeting their needs. Build a stronger connection with your existing and potential customers with every email. With our responsive designs enticing on various devices, deliver a more engaging user experience.
The real estate sector has gone through a digital revolution in the last few years. No matter the size of your business, having an online presence is a must to be at the best of your marketing game. Having reliable domain, hosting, and email services offers trust and legitimacy. At PromotEdge, we manage custom domains, fast and secure hosting, and business-class email servers, to protect your customer’s data, improve your SEO ranking and build a strong brand presence.
Most property investors live a busy lifestyle, whether they’re working in the corporate sector or running a business. For such busy professionals, taking their day off for a property visit in which they have invested may not be to their liking, can be a hassle. A mobile app with regular updates about the property, reminders of the payments, etc can be really helpful.
Mobile Apps are dedicated user-friendly interfaces that make the job easier. PromotEdge is in collaboration with partner agencies and extended teams, to develop robust apps and software tailored to your brand and business. Improve your customer’s digital experience with us!
Credibility and real estate go hand-in-hand. Many property buyers are interested in exploring the executive environmental portrait before putting their trust. It also explains the professional image and culture of an agency. For your brochures, annual reports, or websites, we can create and photograph you in various locations, whether at your office or in a studio. Our goal is to craft the ideal executive portrait or establish the perfect environment for your corporate needs.
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Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Industrial Machinery & Equipment
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
Professional Services
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Fashion & Lifestyle Brands
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
Real Estate
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Real Estate: Brand Strategy
The real game of real estate business is the Brand Strategy. We at PromotEdge excel in delivering comprehensive brand strategies for realtors to create an engaging narrative.
Real Estate: Creative Designing
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Real Estate: Digital Mrketing
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate: Audio Visual
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Client Happiness Speaks Volumes
Crafting an Impactful Online Presence
Build an online presence tailored to your brand’s vision with our web team:
Business Insight and Client Brief
We explore the core aspects of a real estate business, industry landscape, product details, brand positioning, objectives, etc., to suggest the right technology, platform, hosting, and security measures.
Strategic Wireframing, Layout and Website Design
We list down functionalities requested by the client to create page-wise layouts and begin the design process following the brand guidelines.
Website Development (Backend)
At PromotEdge, our development partners utilize various technologies (WordPress, CorePHP, CodeIgniter, Magento, Laravel, Drupal, ASP.NET, Ruby on Rails, etc.) tailored to the client’s requirements and requests.
Content Integration and Responsiveness
We assist in uploading and integrating relevant content that aligns with the design. We frequently optimize responsiveness for seamless user experience across devices, and browsers.
Rigorous Testing and On-Page Setup
At PromotEdge, we conduct thorough testing on our server for a week, addressing any potential issues. Upon checking everything, we upload the website to the client’s server and manage DNS records for domain configuration.
Plug-ins, Social Media Integrations, Mail Server Integration
For real estate agents, integrating plug-ins (managing property listings, submitting properties and displaying property information), social media platforms, and mail servers can improve functionality and user experience.
Website Launch and Client Handover
We perform the final launch of the website, handover the credentials to the client and resolve any last-minute concerns.
Post-Launch Maintenance
For websites, regular updates and adjustments are imperative to keep pace with evolving technology. Additionally, emphasizes the importance of periodic content changes for relevance and engagement.
Crafting an Impactful Online Presence
Build an online presence tailored to your brand’s vision with our web team:
Importance of Web Solutions in the Real Estate Sector
One
Effortless Property Listing
Web solutions offer a centralized platform for listing your properties with images and videos to showcase to your customers.
Two
SEO and Visibility
Improve your search engine rankings and online visibility with a responsive and user-friendly website, microsite, landing pages, and more.
Three
Advertising & Paid Promotion
Websites are absolutely necessary for real estate industries to promote properties to their audience.
Four
High-Quality Lead Generation
An authentic website with high-quality images, videos, and information attracts genuine visitors and potential buyers.
Case Study
Got Questions?
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What is the right platform for a real estate business?
Ans.When it comes to choosing a platform for a real estate business, you need to consider various factors, including budget, niche, size of the business, etc. For instance, WordPress/ Laravel is ideal for an informative website delivering quick SEO results, property listing, and lead generation. If the brand has a lot many projects with long detailed information about their properties, even React and Node works. Reach out to find out what would be the best platform for your business.
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Do we provide maintenance services for websites?
Ans.Yes. At PromotEdge, we offer web maintenance services.
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How frequently should real estate agencies change their website design?
Ans.While there is no rule book, trends and technologies are always changing in the real estate sector. On average, a website requires retouching every 1 to 3 years.
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How important is a mobile-friendly website for real estate digital marketing?
Ans.A mobile-friendly website is essential as a significant portion of real estate searches are conducted on mobile devices. Ensuring the website is responsive and easy to navigate on smartphones enhances user experience, improves SEO rankings, and increases the chances of capturing leads from mobile users.