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        Brand Campaign

        A brand campaign can be awareness-led, salience or tactical focused. It can feature a celebrity or can even be a generic communication. It can be driven via television, print, outdoor, press, digital, BTL, event or other promotional tactics. Brand campaigns are done with a specific purpose, it involves a strategic approach to convey a consistent message which adheres to its positioning and essence. It reflects the brand image to a target audience over a specific period.

        At Promotedge we derive your brand campaigns after a thorough study of the brand background, audience, objectives, and media at hand to give you solutions which are on point and ensure there is no media spillage.

        Often our brand campaign design also need expertise such as photo shoot, 3D designs and production requirements, for which we have both inhouse expertise as well as external partners who are adept to provide the best solutions, as per the clients need.

        A brand campaign can be awareness-led, salience or tactical focused. It can feature a celebrity or can even be a generic communication. It can be driven via television, print, outdoor, press, digital, BTL, event or other promotional tactics. Brand campaigns are done with a specific purpose, it involves a strategic approach to convey a consistent message which adheres to its positioning and essence. It reflects the brand image to a target audience over a specific period.

        At Promotedge we derive your brand campaigns after a thorough study of the brand background, audience, objectives, and media at hand to give you solutions which are on point and ensure there is no media spillage.

        Often our brand campaign design also need expertise such as photo shoot, 3D designs and production requirements, for which we have both inhouse expertise as well as external partners who are adept to provide the best solutions, as per the clients need.

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        Solutions That Drive Results

        Film campaign

        A film can be for both television and digital. From scripting to production, we are your end-to-end solution for your needs.

        Films are an expensive medium for promotion. You get a few seconds to build memorable communication which creates an impact for your brand to connect and get recognized.

        A film production needs a thorough expert, from scripting to end production it needs skilful hands to work on. Be it crafting the perfect script or casting the correct actors, getting the ideal director who can work on the project or building the perfect set, it needs meticulous planning and a hands-on team to achieve and deliver, where our expert experience comes into play.

         

        Print campaign

        Print campaigns can be for both newspapers and magazines. While newspaper ads are more on a mass level, magazines are for a more strategic audience.

        We develop the perfect ads to complement your brand strategy. It is an effective representation of communication in a design theme which is easy to comprehend and connects with the audience.

        OOH campaign

        The out-of-home media can be plenty be it hoardings, kiosks, transit media which are seen at airports, railways, inside and outside buses and other vehicle branding, posters and bulletin boards in public places and others.

        We craft the perfect communication for your outdoor communications keeping in mind that the audience does not get much time to read or view these ads. Brevity is of the essence; in a matter of a few seconds, we need to capture their attention and make an impact. Our communications are crafted by experts who know the right balance needed to build a successful outdoor campaign.

        BTL campaign

        From point-of-sale promotions to canter activity, BTL campaigns must be more personalized and connect with the audience to grab their attention.

        The essence of BTL campaigns is interest and relevance. It is an opportunity to connect with the audience on a one-on-one level and communicate more effectively. We craft all your collaterals and communication that you need for your BTL requirements. From canter branding to standee, banners, leaflets, and clothes for promoters to in-store brandings like posters, dangler, streamers, and tent cards, we design all your BTL creative requirements.

        Social media campaign

        Whether it is an independent social media campaign for your brand or an extension of your ATL campaign, we plan the perfect communications and content which is sure to uplift your brand and garner eyeballs.

        Our social media content is mostly dynamic and trend-oriented. We focus on understanding the audience and creating solutions which they identify with. Our communication adheres to the brand values and objectives and is developed in tandem with the brand’s purpose. At Promotedge, we don’t create just another creative, rather we craft visuals that leave a lasting impression. We inspire audiences to stop the scroll and take action.

        From reel videos to in-house content creation, to collaboration with celebrities and influencers, we are your one-stop shop for all your social media content creation.

        Email marketing campaign

        While reaching an inbox is easier, making a viewer respond to it is more difficult. Our email marketing communication is based on compelling design and engaging copy and derives the success our clients need.

        We create design templates to nudge the audience in a way that interacts with them. We create branded newsletters by consistently providing subscribers with promotions, content, and updates.

        Paid advertising campaign

        In a world which is transforming desires and imagination into communication and is presenting it in front of our eyes every time we open mobile phones or browse through social media, we need to create communication which stands out and gains attention. Visuals which work are a mix of striking copy and captivating visuals that compel people to engage.

        In paid advertisements there is no second chance, we only have a few milliseconds to grab and retain attention, which makes the process more challenging than other communication. Our design team works closely with the brand to understand the goals and opportunities, and to ideate, and design concepts. We render the designs according to sizes and specifications which work for platforms like Google ads, Meta Ads, Twitter Ads, and LinkedIn Ads.

        Clients

        Where Every Logo Tells A Success Story Our 200+ Collaborations.

        Our Approach and Working Process

        We define objectives aligning with brand vision, conduct creative briefings, establish brand guidelines, and select platforms strategically for impactful campaigns.

        One

        Identify

        The first and foremost step for any brand campaign is to identify the ideal approach to reach out to the audience. Where are they present, how are they used to seeing it, what will they relate to, how will they connect, what problems can we solve, what opportunities should we explore? Generally, communications are derived from strategy, or built according to brief, the identification of the media or platforms helps us to create a solution which is full proof and connects easily with the end consumers.

        Two

        Study

        After alignment of the brief and assessment of the requirements in different media, we choose the largest format to build the communication and then plan its derivatives. For example, if it’s a brand campaign with film, we will work on the film and then plan its outdoor, press and subsequently that will lead to its extension in social media, digital marketing and point of sales. However, whatever the format, the idea of a brand campaign is developed in keeping in mind that it may transcend across media.

        Three

        Create

        Once we create an initial draft of the communication, we share it with the client and get due feedback. Based on mutual discussion and observations we make iterations and changes as necessary. Once locked on the final design, our in-house studio develops all necessary print-ready files in all languages and sizes as necessary. For film production, our internal team coordinates with the production teams to get the most effective solutions.

        Four

        Transcend

        Once the initial communication is locked, we also make its successful transition across platforms and media. From script to outdoor, to print, to social media our communication flows seamlessly. We derive the perfect ideas to build a 360-degree buzz across channels. Whether it is social media amplification, influencer tie-ups, or BTL activity at stores, we will build holistic plans and help you execute them with elan.

        Our Approach and Working Process

        We define objectives aligning with brand vision, conduct creative briefings, establish brand guidelines, and select platforms strategically for impactful campaigns.

        One

        Identify

        The first and foremost step for any brand campaign is to identify the ideal approach to reach out to the audience. Where are they present, how are they used to seeing it, what will they relate to, how will they connect, what problems can we solve, what opportunities should we explore? Generally, communications are derived from strategy, or built according to brief, the identification of the media or platforms helps us to create a solution which is full proof and connects easily with the end consumers.

        Two

        Study

        After alignment of the brief and assessment of the requirements in different media, we choose the largest format to build the communication and then plan its derivatives. For example, if it’s a brand campaign with film, we will work on the film and then plan its outdoor, press and subsequently that will lead to its extension in social media, digital marketing and point of sales. However, whatever the format, the idea of a brand campaign is developed in keeping in mind that it may transcend across media.

        Three

        Create

        Once we create an initial draft of the communication, we share it with the client and get due feedback. Based on mutual discussion and observations we make iterations and changes as necessary. Once locked on the final design, our in-house studio develops all necessary print-ready files in all languages and sizes as necessary. For film production, our internal team coordinates with the production teams to get the most effective solutions.

        Four

        Transcend

        Once the initial communication is locked, we also make its successful transition across platforms and media. From script to outdoor, to print, to social media our communication flows seamlessly. We derive the perfect ideas to build a 360-degree buzz across channels. Whether it is social media amplification, influencer tie-ups, or BTL activity at stores, we will build holistic plans and help you execute them with elan.

        Testimonials

        Client Happiness Speaks Volumes

        Got Questions? Explore FAQs for Insightful Answers.

        Why is strategy important for a new brand?

        Strategy defines the core values, purpose, vision, and mission. It sets parameters, and objectives and defines the target group. It maps competition and gives a holistic idea about category, competition, and consumer. It helps to set the brand tone and communication and create a unique personality for the brand which can be owned for a long period of time.

        What is a campaign?

        A campaign is a coordinated series of several activities and efforts that have certain goals and objectives, which are often pulled out over a certain period.  In marketing brand campaign involves promotional activities that aim at building awareness, influencing perceptions and generating interest about an organization, product or service.

        How does a Brand Campaign contribute to my brand's success?

        A well-planned brand campaign boosts brand visibility and takes care of positive perceptions as well as establishes emotional connections with the target consumers. It can set apart your brand from others in the market, drive more followers and increase market share. The real buzz can only be started with an effective campaign, that can also create brand recall while contributing to sustained growth and success in the marketplace.

        How does creative design play a role in a Brand Campaign?

        The first to remember is that Creative Design is important in a brand campaign for it communicates visually the brand’s personality, messaging and values. Cohesive and captivating design elements in logos, promotional materials and advertisements enhances the total effectiveness and memorability of the campaign.

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