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        Brand Strategy and Positioning

        Brand positioning is a strategic branding activity focused on carving a unique space in the minds of the audience. It begins with understanding the brand and gathering information about its history, core, values, objectives, and goals. Our process starts with conducting thorough market research, competitor analysis, identifying a distinctive niche aligned with the brand’s values. We also study audience’s acceptance towards the category, identifying need gaps, and using them skillfully to build a positioning that is relevant for both the brand and the consumers.

        Effective positioning not only sets the brand apart but also acts as the guiding light to build consistency in market and communication plans, across channels. Whether it’s for a new brand or an established one, brand positioning acts as an umbrella which encompasses the entire brand world and becomes a reckoner for all the communication which follows there on.

        Brand positioning is a strategic branding activity focused on carving a unique space in the minds of the audience. It begins with understanding the brand and gathering information about its history, core, values, objectives, and goals. Our process starts with conducting thorough market research, competitor analysis, identifying a distinctive niche aligned with the brand’s values. We also study audience’s acceptance towards the category, identifying need gaps, and using them skillfully to build a positioning that is relevant for both the brand and the consumers.

        Effective positioning not only sets the brand apart but also acts as the guiding light to build consistency in market and communication plans, across channels. Whether it’s for a new brand or an established one, brand positioning acts as an umbrella which encompasses the entire brand world and becomes a reckoner for all the communication which follows there on.

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        Our Approach and Working Process

        Like every strategic exercise, we begin our brand positioning activity with a comprehensive acquisition of knowledge about the brand, category, processes, consumers, and objectives. Our methodology makes us immerse ourselves in the brand to guarantee alignment and a unified perspective, purpose and goal.

        One

        Acknowledging the Purpose

        At the onset we delve into understanding the brand, its vision, and objectives. Our agenda is to align the marketing and communication goals, derive the brand purpose which helps in defining the strategic approaches we need to undergo to define the brand’s essence and ultimately helps in creating the foundation for the positioning.

        Two

        Research & Consumer understanding

        We strive to get unbiased opinion for which we undertake primary research involving key stakeholders, employees, vendors, and individuals who directly or indirectly influence the brand’s existence and objectives. We engage with both the masses and targeted audience to comprehend their perceptions of both the brand and category. These insights serve as the foundation for the brand pillars upon which the positioning is built.

        Three

        Category study

        No brand positioning study is complete without thorough knowledge of the competitors’ positions and communication strategies. Research and analysis aids in recognizing patterns, which acts as a guide to discern effective and ineffective approaches. This knowledge is important in crafting a distinct identity. By identifying gaps and common pain points, we can create a competitive edge which is relevant, and it allows us to define the positioning with greater relevance.

        Four

        Workshop and creative translation

        The exhaustive study, derived hypotheses, analysis, and findings are then discussed in a collaborative workshop between the brand team and agency. Here, the brand positioning, story, values, and essences are grouped into a comprehensive brand book. It paves the way for either developing or revamping the brand identity or translating it into a brand communication that effectively communicates the overall essence of the brand.

        Our Approach and Working Process

        Like every strategic exercise, we begin our brand positioning activity with a comprehensive acquisition of knowledge about the brand, category, processes, consumers, and objectives. Our methodology makes us immerse ourselves in the brand to guarantee alignment and a unified perspective, purpose and goal.

        One

        Acknowledging the Purpose

        At the onset we delve into understanding the brand, its vision, and objectives. Our agenda is to align the marketing and communication goals, derive the brand purpose which helps in defining the strategic approaches we need to undergo to define the brand’s essence and ultimately helps in creating the foundation for the positioning.

        Two

        Research & Consumer understanding

        We strive to get unbiased opinion for which we undertake primary research involving key stakeholders, employees, vendors, and individuals who directly or indirectly influence the brand’s existence and objectives. We engage with both the masses and targeted audience to comprehend their perceptions of both the brand and category. These insights serve as the foundation for the brand pillars upon which the positioning is built.

        Three

        Category study

        No brand positioning study is complete without thorough knowledge of the competitors’ positions and communication strategies. Research and analysis aids in recognizing patterns, which acts as a guide to discern effective and ineffective approaches. This knowledge is important in crafting a distinct identity. By identifying gaps and common pain points, we can create a competitive edge which is relevant, and it allows us to define the positioning with greater relevance.

        Four

        Workshop and creative translation

        The exhaustive study, derived hypotheses, analysis, and findings are then discussed in a collaborative workshop between the brand team and agency. Here, the brand positioning, story, values, and essences are grouped into a comprehensive brand book. It paves the way for either developing or revamping the brand identity or translating it into a brand communication that effectively communicates the overall essence of the brand.

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        Got Questions? Explore FAQs for Insightful Answers.

        Why is brand positioning important for business?

        It helps in identifying how consumers perceive your business in the market. It helps establish a unique identity, differentiates from competitors, and creates a consistent experience for customers.

         

        If we have an existing brand position in the market, can you redefine it?

        We identify the key metrics, and competitor activities, and do market research to see the gap in the market, and let your brand position it in the market. 

        Can you provide examples of successful brand positioning strategies you've implemented for other clients?

        Absolutely. We can showcase case studies and examples of how our tailored brand positioning strategies have helped businesses establish a strong market presence and connect with their target audience effectively.

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