Audio-Visual Solutions for Construction & Building Material Sector
In a crowded construction and building materials market, the brands that ultimately capture the markets are the ones that capture the minds. They are the ones that communicate meaning through every touchpoint—and video is the perfect medium to do that. When an investor/ consumer spends their lifetime savings on a construction project, they want safety and assurance. Whether you’re marketing cement, granite & tiles, wood & timber, gypsum boards, or other construction materials, developing an engaging narrative around the product makes buyers and consumers more invested in the brand and the product itself. With high-quality audio visuals, it’s easier to express your story which increases the likelihood of purchasing and building loyalty.
Through the video, businesses can share the strength or quality of the product and how it will keep their investment safe. There are various ways to use audio visuals for better engagement. For instance, construction materials businesses can use Factory/ Plant/ Process walk-throughs or product shoots not only to share information but also to inspire trust and vision in their audience.
From social media posts showcasing Factory/ Plant/ Process walkthroughs to explainer videos on product usage to product/ brand/ digital and corporate films, PromotEdge’s in-house team and partners help you develop high-quality and engaging audiovisuals. Build credibility, boost brand recall, and create trust among potential buyers, contractors, and homeowners with PromotEdge.
Audio Visuals That Leave Lasting Impressions
Explainers videos are one of the most effective ways to build trust with your audience. Businesses in the construction and building material industry not only need to engage with contractors, architects, and engineers but also with homeowners and investors. However, many of the customers they target don’t completely understand the complicated technical representations and lose interest in the products.
With explainer videos, you can break down the complexities in simple words and explain with engaging visuals and animations. For instance, you can make a video on how TMT rebars keep your house protected during earthquakes or how the materials are made with advanced technologies. Businesses can also take advantage of explainer videos to answer the common questions of customers.
Factory/plant walkthrough offers the perfect opportunity for brands to display their machines, raw materials and overall work process. Instead of relying on word-of-mouth marketing, these videos make things more believable and credible to your customers.
Share clips of the behind-the-scenes visuals showcasing manufacturing processes of plywood, paint, bathroom fittings, glasses and other construction materials. Hosting these tour videos on your website or adding on platforms like YouTube improves the overall experience of a viewer, which also positively impacts your SEO. At PromotEdge, our dynamic team has the skills to create audio-visual content that hits your target audience. Highlight your brand story through engaging storytelling with PromotEdge!
In today’s fast growing construction and building raw materials, businesses can’t only rely on quality control. Effective marketing holds a significant importance. Using high-quality audio visuals that highlight product features, specifications, and benefits can make your brand stand out more.
A well-crafted product video or product showcase isn’t just about characteristics; it’s also about making the buyer imagine their future projects—whether it’s a waterproofed roof or an impeccable flooring solution. This kind of storytelling not only differentiates your business but also builds relationships with customers by offering value beyond the product.
Professional video content is designed to enhance brand storytelling and communication. Think beyond just showing products like steel beams or adhesives. If you showcase your products only as a commodity, your audience will soon lose interest. Remember, a brand doesn’t just sell a product or service—it also sells the uniqueness of a company, their values, and their promise. Share the stories of what makes the brand with audio-visual content like digital and corporate films.
Social media is the secret weapon for businesses in the construction and building material industry to gain higher engagement. In the last few years, both short and long forms of engaging and optimized video content have become increasingly popular on platforms like LinkedIn, Instagram, and YouTube. These videos help brands with storytelling to share complex and technical information or emotions more effectively than static images or texts.
Whether a business in the construction and building material industry is planning to launch a new product or exhibition, audiovisuals are perfect to create buzz on social media platforms with eye-catching editing and rhythmic music.
Company Biographies tell the story of the brand, its mission, values, and industry impact. When customers see the human side of your brand through HR and motivational videos, they emotionally connect with it. Create a documentary-style video portraying the journey of the brand, milestones, and achievements since its inception. HR and motivational video content strengthen employer branding and internal engagement. At PromotEdge, our production team has mastered the art of crafting high-quality audio visuals to help you be seen and engaged better.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Construction & Building Materials: Brand Strategy
The construction and building materials industry in India is one of the rapidly growing sectors in the present day. Factors like urbanization, infrastructure development, and government initiatives are playing major roles in building a promising future with a potential for future expansion. However, with this growth spurt, comes high competition amongst the establishments who are eyeing to capture the market and make an unforgettable presence in the sector.
Construction & Building Materials: Creative Designing
There is no denying that TMT rebar, cement, steel, plywood, or pipes are just materials required for the construction. So, why do some businesses in the construction and building material industry are more popular and have higher sales than the rest? Quality does make a difference, but even while offering similar or better quality, some establishments can’t meet their financial target. The answer lies in Branding. The story you narrate and the way you narrate can influence the sentimental value of your products to both buyers and consumers.
Construction & Building Materials: Digital Mrketing
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Construction & Building Materials: Web Solutions
In a world where digitalization has become an essential part of modern marketing, many businesses in the construction and building materials industry are struggling to create a name for themselves. The construction sector is growing rapidly thanks to urbanization and government initiatives. However, to create a strong presence and become an even match to the leading brands in the construction and building materials sector, these companies must understand the importance of having digital assets, like websites, landing pages, and mobile apps.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Our Approach and Working Process
PromotEdge has a dedicated team who supervise concept, script, shoot, and edit – delivering beautiful audio visuals to our client. Here’s how we work:
Concept Development and storyboard creation
We schedule a meeting with our clients to determine the objective, target audience and tone of the audiovisual to develop concepts. We sketch out storyboards and outline narratives to be included in the audio-visual.
Audio Editing
Audio visuals help to share a clear message to the audience. Based on the visual element, we use narrative, background music, sound effects or dialogue. Our team uses high-quality instruments to record the audio followed by editing to remove any unwanted noise and adjust audio levels.
Visual Design
Designing visuals that matches the brand’s narrative is the most important part. At PromotEdge, our visual designing team uses various software to design visual elements required in the audiovisual.
Post Production
The post-production phase involves adjusting the animation and visual effects to improve the audio-visual experience. Our designing team ensures the visual elements perfectly align with the audio timing. Finally, we render the final audio visual in a suitable video format for different platforms.
Our Approach and Working Process
PromotEdge has a dedicated team who supervise concept, script, shoot, and edit – delivering beautiful audio visuals to our client. Here’s how we work:
-
Concept Development and storyboard creation
0 1Concept Development and storyboard creation
We schedule a meeting with our clients to determine the objective, target audience and tone of the audiovisual to develop concepts. We sketch out storyboards and outline narratives to be included in the audio-visual.
-
Audio Editing
0 2
Audio Editing
Audio visuals help to share a clear message to the audience. Based on the visual element, we use narrative, background music, sound effects or dialogue. Our team uses high-quality instruments to record the audio followed by editing to remove any unwanted noise and adjust audio levels.
-
Visual Design
0 3
Visual Design
Designing visuals that matches the brand’s narrative is the most important part. At PromotEdge, our visual designing team uses various software to design visual elements required in the audiovisual.
-
Post Production
0 4
Post Production
The post-production phase involves adjusting the animation and visual effects to improve the audio-visual experience. Our designing team ensures the visual elements perfectly align with the audio timing. Finally, we render the final audio visual in a suitable video format for different platforms.
Importance of Audio Visual in Construction & Building Material Sector
One
Better Product Demonstration
Product videos act as a guidebook for demonstrating the technicalities and complexities of construction and building materials. For instance, when marketing cement, a well-crafted video can highlight its composition, adherence to quality standards, strength and durability, waterproofing capabilities, and anti-crack properties, providing potential buyers with a complete understanding of its benefits and applications.
Two
Builds Trust and Credibility
Audio Visual likes factory/ Plant/ Process walkthroughs, corporate films, company biographies humanize a brand. Narrating an engaging story through these videos, for instance company’s value, culture journey, client testimonials creates an emotional connection with your audio leading to higher conversion rates.
Three
Increases Social Media Reach
Businesses in the building materials and construction sector are using social media platforms to interact with both current and potential clients in the current digital environment. Audiences are increasingly favouring high-quality short and long-form video content over text-based or static creatives. This strategy increases engagement through likes, comments, and shares, expands brand reach, and cultivates deeper consumer connections.
Four
Improves SEO
The construction & building material sector involves a lot of complex information that is difficult to understand for the consumers. Using video content on a website helps to explain the information in a simpler manner and also improve audience engagement.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why are audio-visual solutions crucial in the construction and building material industries?
Ans.Audio-visual information enables brands to effectively demonstrate product quality, production processes, and real-world applications, resulting in better emotional connections with prospective consumers, investors, and contractors. -
What types of videos work best for construction and building material companies?
Ans.For construction and building material companies, explainer videos, factory/process walkthroughs, product showcases, customer testimonials, corporate films, and social media campaigns help to form a good relationship with their customers and expand their reach. -
How can video marketing help to develop trust and credibility?
Ans.Audio visuals such as factory walkthroughs, product demos, and client testimonials give transparency by proving the quality and reliability of the products, hence increasing trust among consumers, contractors, and investors. -
How do explainer videos help to demystify complicated technical concepts?
Ans.Explainer films use compelling graphics, animations, and simple language to break down complex product specifics and help clients understand the benefits and applications of goods such as cement, TMT rebars, tiles, gypsum boards, and other building supplies. -
What function do product photos play in selling construction materials?
Ans.High-quality product videos highlight essential features, specs, and benefits, allowing clients to envisage their use in projects and driving engagement and sales. -
How might social media video campaigns help construction and building material brands?
Ans.Short and engaging video content optimized for platforms such as LinkedIn, Instagram, and YouTube can increase brand visibility, consumer interaction, and lead generation more efficiently than static material. -
Can video content boost SEO and internet visibility?
Ans.Yes, presenting high-quality video content on websites, YouTube, and social media boosts user engagement, lowers bounce rates, and raises the likelihood of ranking higher in search engines. -
How can corporate films and company biographies enhance brand storytelling?
Ans.Corporate films share the company’s vision, mission, values, and success stories, creating an emotional connection with buyers, consumers and stakeholders, strengthening brand identity. -
How can PromotEdge help with audio-visual solutions for construction and building material businesses?
Ans.PromotEdge offers end-to-end video production services, including explainer videos, product shoots, corporate films, and digital campaigns, and more to help brands build credibility, boost engagement, and increase sales. Consult with us!
