Web Solutions for
Fast Moving Consumer Goods and Consumer Durables Sector
We live in a digitally oriented world where people use the internet for most of our daily necessities, from purchasing a Rs 5 biscuit to shopping for high-tech appliances like a smartphone or a TV. Thus has necessitated the need for having a well-designed, user-friendly website for fast moving consumer goods and consumer durable brands. An aesthetic website nowadays is like a digital shop window welcoming your audience with a warm smile.
For FMCG or consumer durable brands, this warm and welcoming sensation captivates and convinces the consumer, acting as an anchor for trust, loyalty, and engagement. Consumer products are a broad spectrum—spanning day-to-day convenience items like groceries and household goods, to specialty products such as luxury appliances.
Whether you are a global FMCG leader like Unilever or a rising consumer electronics brand like boAt, your website serves as the first destination for customers to explore your goods. Working with a strategic partner like PromotEdge, with vast experience in the FMCG and consumer durable industry, can help you customize a website that satisfies your requirements.
Custom Web Solution for Higher Conversion
A great website is not just about meeting the aesthetic vibe! It’s the effort behind achieving that visual appeal by using the right colour schemes to draw attention and fonts for readability. Though these may seem like minor details at first glance, visual hierarchy has the power to set the tone of a website.
Let’s take Dove’s website for example. The website shows how a brand can look aesthetic yet deliver a meaningful, user-focused experience. The website reflects Dove’s ethos of promoting self-esteem and natural beauty. The visuals in the banners and all throughout the website are relevant with a passionate narrative that aligns with campaigns like “Real Beauty.” The homepage uses high-contrast sections, bold headlines, and product images to guide users through their journey effortlessly. Audiences can easily find product categories, campaigns, and educational resources through intuitive menus. The Dove website also has features like adjustable text sizes and alt-text for images to ensure inclusivity.
Not just that, most FMCG and consumer durable shoppers browse on mobile devices. An unresponsive website can result in distorted images, slow load times, and layout issues that can impact a shopper’s purchasing decisions negatively. For instance, brands like Nykaa have mastered mobile optimization, offering a seamless experience on any device. Their success shows the importance of responsive design for attracting mobile-first consumers.
The ultimate goal for every brand is to drive traffic and conversion but first impressions matter. Landing pages are not just a tool to drive traffic and increase conversion rates. These pages also give a glimpse of your brand’s values and purpose. For FMCG brands, where brands must focus on building customer loyalty so your product becomes a staple in households.
Let’s say an audience has visited your landing page. But when they see a confusing website with slow load times and clunky navigation, will they stay on your landing page? A visually engaging, intuitive landing page improves user experience which can turn casual visitors into loyal followers.
Apple’s website perfectly demonstrates how a brand can show its potential by creating an online presence. Its slick layout and fast loading act as an excellent marketing tool for the brand, offering a satisfying user experience that not only informs but also inspires and convinces. It’s a benchmark for consumer product brands aiming to create compelling digital experiences.
For FMCG and FMCD brands, an e-commerce website isn’t just a shopping portal—it’s an experience. It’s like an online supermarket with thousands of aisles to display your products so your customers can choose what they want. Just like in a supermarket, products are categorized in different sections for the audience to easily find them, e-commerce sites also need to be organized with easy navigation to guide users.
Integrating personalization and interactive lookbooks improves audience experience while user reviews help a potential buyer to make up their mind when trying new products. A perfect example of a successful e-commerce platform is Nykaa’s personalized recommendations and engaging content that have set the gold standard, making shopping as delightful online as it is in-store.
In India’s competitive consumer market, where household staples like Amul and aspirational electronics like Apple thrive, a well-structured e-commerce website is the doorway to success. It’s the tool that has the power to build connections, drive loyalty, and ensure your brand stands out. For FMCG and consumer durable brands, investing in website excellence is no longer optional—it’s essential.
When developing a website, most brands don’t understand the importance of a hosting website. Remember, a website isn’t just a platform—it’s a medium to build trust and an emotional connection with your existing and potential customers. A reliable web hosting provider offers security, and high uptime and manages website traffic.
Domain name on the other hand gives brands an online identity. It’s essential to choose a name that is easy to remember for higher traffic. For FMCG and consumer durable brands, using their existing name as a domain name will strengthen their brand identity. Leading brands like Nestlé have picked nestle.com while Coca-Cola has chosen coca-cola.com, so their customers can easily find them in the virtual world.
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Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Industrial Machinery & Equipment
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
Professional Services
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Fashion & Lifestyle Brands
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
Real Estate
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
FMCG & FMCD: Brand Strategy
India is a diverse nation with a rich culture and billions of population making it one of the largest consumer markets. A good brand strategy is what can help you capture the Indian fast moving consumer goods and durables sector needs. Many brands like Mamaearth, Patanjali, ITC, and Nestle have been successful in understanding the pulse of their audience, and have created a name that makes them different from the crowd.
FMCG & FMCD: Creative Designing
The fast moving consumer goods and consumer durable industry covers a significant portion of India’s economy. Whether it’s the small-scale purchase one makes from a thela or the monthly grocery shopping from the supermarket, consumer goods are an everyday need. But with the constant demands in the FMCG sector, the competition amongst brands is also high. There are multiple choices for a single product, so how can brands become the first choice for consumers?
FMCG & FMCD: Digital Marketing
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
FMCG & FMCD: Audio Visual
Kya Har Chiz jo Dikhta Hai Online, Bikta Hai? The answer is No! If consumers would purchase everything they see online, then FMCG and consumer durable brands would not have to spend thousands or even millions of rupees on marketing. Capturing attention in India’s overcrowded marketplace is a must. But it’s not just that, maintaining consumer attention can be the most challenging in a market flooded with options.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Our Work Process
At PromotEdge, we understand the importance of a well-designed website for business growth and client satisfaction. Our web designing and development partners help you create user-friendly and highly responsive websites.
Client Brief & Strategy Development
When it comes to developing websites, every client has specific needs. PromotEdge’s strategic team takes briefs from our clients to understand the brand’s vision, values, and culture to create a strategy that brings all these aspects to the site.
Development & Designing
PromotEdge focuses on delivering a satisfying experience to the audience. Whether it’s an e-commerce portal for shopping for consumer goods and durables or a website to access information about the brand and its product, we create a responsive website with easy navigation.
Testing & Quality Assurance
Our test engineers run multiple tests to ensure quality before handing over the final product to the customers.
Website Launch & Client Handover
We help our clients to safely publish the site online so it can be accessible to the audience. Our team hands over all the credentials to the client so they can make updates or changes by themselves.
Maintenance & Support
The internet trends are always changing. Website maintenance and support services help you keep your website up-to-date with the latest trends.
Our Work Process
At PromotEdge, we understand the importance of a well-designed website for business growth and client satisfaction. Our web designing and development partners help you create user-friendly and highly responsive websites.
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Client Brief & Strategy Development
0 1Client Brief & Strategy Development
When it comes to developing websites, every client has specific needs. PromotEdge’s strategic team takes briefs from our clients to understand the brand’s vision, values, and culture to create a strategy that brings all these aspects to the site.
-
Development & Designing
0 2
Development & Designing
PromotEdge focuses on delivering a satisfying experience to the audience. Whether it’s an e-commerce portal for shopping for consumer goods and durables or a website to access information about the brand and its product, we create a responsive website with easy navigation.
-
Testing & Quality Assurance
0 3
Testing & Quality Assurance
Our test engineers run multiple tests to ensure quality before handing over the final product to the customers.
-
Website Launch & Client Handover
0 4
Website Launch & Client Handover
We help our clients to safely publish the site online so it can be accessible to the audience. Our team hands over all the credentials to the client so they can make updates or changes by themselves.
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Maintenance & Support
0 5
Maintenance & Support
The internet trends are always changing. Website maintenance and support services help you keep your website up-to-date with the latest trends.
Importance of Web Solutions for FMCG & FMCD Sector
One
Builds Credibility
For FMCG and consumer durable brands that are targeting to be a part of India’s most popular names, including ITC, Emami, Dabur, Hindustan Unilever, Voltas, Sony, Phillips, etc., having a website is mandatory. Buyers in India often search for a product online, especially on Google. Having a website makes a brand seem more genuine where the audience can check contact details, privacy policies, and other information.
Two
Increases Audience Reach
One of the advantages of having a website is it can be accessed from anywhere across the world. By using the power of Search Engine Optimization, and social media integration brands can create awareness and reach out to diverse audiences.
Three
Shares crucial information
Websites bring a brand closer to their audience. Brands can use website banners, articles, and blogs to share crucial information about their products and services with their existing and potential customers.
Four
Market Expansion Opportunities
FMCG or consumer durable brands that are planning to enter a new market, developing a website can make it easier to break the geographical barrier. Websites are accessible from any part of the world. By optimising the website through the right keywords, content localisation, and market research, brands can expand their presence.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why do FMCG brands focus so much on website design these days?
Ans.In the digital world, a fast-growing consumer goods website represents a virtual store where the audience can explore products and even make a purchase. It’s how a target customer sees your brand and products. So, just like a brand puts a lot of effort and investment into opening an offline store, it should also focus on designing an aesthetically pleasing and user-friendly website. -
Will my sales decrease if I have a poorly designed website?
Ans.If you are competing online, a confusing or slow-loading website can frustrate users, leading them to leave without engaging further. In FMCG and consumer durable sectors, where first impressions are crucial, a poorly designed website can tarnish your brand’s reputation and cause potential customers to seek alternatives, ultimately decreasing your sales.
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What are some key elements that make a website user-friendly for FMCG brands?
Ans.A user-friendly website incorporates intuitive navigation, fast load times, clear visual hierarchy, and accessibility features such as adjustable text sizes and alt-text for images. Websites should also be optimized for mobile devices, as most FMCG shoppers browse on smartphones. These elements ensure a seamless, engaging experience that drives customer loyalty. -
Why do FMCG and consumer durable brands need to make their website mobile-friendly?
Ans.We follow a lifestyle where it's hard to make time to go shopping at a supermarket or stand in line. Many consumers use their smartphones for shopping and browsing information. Thus, mobile optimization has become essential for interacting with consumers.
