Audio Visuals for Professional Service Industry
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
For law, IT, or finance service providers, explainer videos offer a medium to share complicated information in simple words. Not just that, animated videos, long and short forms of social media content, client testimonials, 3d modelling and walkthroughs, and AR/VR content are useful for building brand awareness and credibility with your audience.
At PromotEdge, we are equipped with advanced tools and technologies to create all forms of audio-visual content. Our video production doesn’t just deliver videos, we help you create an emotional connection with your audience with our engaging stories that last. Give us a call!
Audiovisuals That Leave Lasting Impressions
The success of video marketing is understanding your audience’s preferences and scope to market what you want to convey to your audience. The professional service sector is often involved with complex processes which can be difficult to understand without industry knowledge. Pages of information-rich articles filled with complicated terms may not be ideal for your audience who do not belong to the same professional background.
Audiovisuals allow firms to break down complex content using audio, visual and animations. For example, a video on “how to avoid mistakes when filing taxes” or “how to improve your website security” can make it easier for the audience to understand technicalities. They can process the information faster which also plays a major role in decision making.
Professional service sectors, like real estate, architecture, and engineering have long faced a tough time communicating their vision to the target audience. But not anymore! 3D modelling and Walkthrough videos are taking over the market by featuring realistic versions of designs that allow the audience to get the real picture of what they will receive. It also allows industry experts to identify any potential issues, take opinions from the audience and adjust accordingly.
Stories have the power to bring people closer and build community. Even a 30-second video on YouTube, Facebook or Instagram can gain millions of views with thousands of comments and shares depending on how their audience perceives it. In the professional service sector, firms and individual practitioners mostly focus on building trust and reputation.
Client testimonials are the social proof of your actual customers that build trust and make your brand seem more authentic to your potential clients. For the legal sector, firms and individual practitioners can share insights on new regulations, recent trends, and other engaging topics. Case study videos allow professionals to showcase their problem-solving skills to the world and capture the audience’s attention.
PromotEdge is a full-service video production company that gives shape to your vision with technical finesse. We help professional service firms create meaningful social video content that resonates with their audience.
In the professional services industry, experts need to constantly practice their skills and keep up with the changes to deliver better customer service. AR/VR content is beneficial for training purposes. These audiovisuals also allow professionals to share real-time visualization and explain complex instructions to customers to help them make informed decisions.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Professional Services: Brand Strategy
The world of marketing for professional service can seem a bit vague. Unlike tangible objects, such as fashion, lifestyle, FMCG, or consumer durable, service can’t be seen or touched. So how can firms and industry professionals overcome these crises and build reputations? Professional service providers have relied on brand reputation to attract potential customers for ages. In today’s competitive Indian landscape, where thousands of newcomers are trying to make their way and build recognition for themselves, companies and experts are in dire need of developing a unique brand strategy to create differentiation and build reputation.
Professional Services: Creative Designing
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Professional Services: Digital Marketing
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Professional Services: Web Solutions
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Our Approach and Working Process
PromotEdge is the most trusted video production company in India offering 360-degree services, from scripting, storyboarding, video shoot, editing, and post-production services. Whether you’re target audience B2B or B2C we create engaging stories that make a difference and help you stand out!
Concept Development and Storyboard Creation
Just like each of our clients, each of our videos is different. The uniqueness of an audiovisual is what gets stuck in an audience’s mind for a long time. At PromotEdge, our first step is to get an idea about the brand, its values, history, niche and target audience. We schedule a brief meeting to understand the client’s vision and how we can align it with the audience’s requirements and preferences. We create multiple storyboards with clients and share them to receive approval.
Audio Editing
Audio can completely change the definition of an audiovisual. A comedic tone can make even a sad moment hilarious and vice versa. Our team explores various sound effects, background music, or dialogues to decide what would be more appropriate to convey the brand’s message to the audience.
Video Production
In this phase, we help professional service firms capture high-quality video clips from multiple angles. We make sure the lighting and background meet the level of professionalism. Our editing team arranges the clips in sequence and cuts down any unnecessary parts to make the video more relevant, polished and appealing to the audience. For animated videos, our design team uses different characters, effects, and other elements to convey the message to the audience.
Post Production
At PromotEdge, we not only help with video production but also promote to the right audience and platforms. Our marketing team shares the final product with the client for approval and publishes it.
Our Approach and Working Process
PromotEdge is the most trusted video production company in India offering 360-degree services, from scripting, storyboarding, video shoot, editing, and post-production services. Whether you’re target audience B2B or B2C we create engaging stories that make a difference and help you stand out!
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Concept Development and Storyboard Creation
0 1Concept Development and Storyboard Creation
Just like each of our clients, each of our videos is different. The uniqueness of an audiovisual is what gets stuck in an audience’s mind for a long time. At PromotEdge, our first step is to get an idea about the brand, its values, history, niche and target audience. We schedule a brief meeting to understand the client’s vision and how we can align it with the audience’s requirements and preferences. We create multiple storyboards with clients and share them to receive approval.
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Audio Editing
0 2
Audio Editing
Audio can completely change the definition of an audiovisual. A comedic tone can make even a sad moment hilarious and vice versa. Our team explores various sound effects, background music, or dialogues to decide what would be more appropriate to convey the brand’s message to the audience.
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Video Production
0 3
Video Production
In this phase, we help professional service firms capture high-quality video clips from multiple angles. We make sure the lighting and background meet the level of professionalism. Our editing team arranges the clips in sequence and cuts down any unnecessary parts to make the video more relevant, polished and appealing to the audience. For animated videos, our design team uses different characters, effects, and other elements to convey the message to the audience.
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Post Production
0 4
Post Production
At PromotEdge, we not only help with video production but also promote to the right audience and platforms. Our marketing team shares the final product with the client for approval and publishes it.
Importance of Audio Visual in the Professional Service Industry
One
Maintains Professionalism
For industry experts, professionalism is essential to build credibility and improve reputation. High-quality audiovisuals with unclutter designs, proper lighting, and zero background noise reflect a brand’s values, culture and attention to detail. It’s also easier for the audience to concentrate on the video and understand it better.
Two
Improves Client Impression
For legal, accounting, and other professional services, it can be difficult to explain the service they offer to their potential customers with just verbal or text communication. Using audiovisuals, with slides of graphs and charts during client meetings or sharing it on social media platforms, makes it easier for industry experts to highlight information, compare data and explain complicated information. It creates a positive impression and also helps clients feel more confident in their choices.
Three
Better Client Collaboration:
Industry professionals who work in the professional service sectors, such as architecture, engineering or real estate services, visual representation has always been difficult with just 2d diagrams. With AR and VR technologies, 3d modelling and walkthroughs, experts can share their vision of how the final product will look in real life. It improves communication and collaboration, where clients can openly share their likings and dislikes.
Four
Improves SEO Performance
Most industry experts and professional service firms nowadays are focusing on improving their search appearance on search engines. Audiovisuals play a strong role in improving SEO performance. Video content is generally more engaging than text-alone content, helping brands to keep their target audience stay longer on the website while also sharing crucial information on their service, niche, values, etc.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why would a law or IT firm invest in audiovisuals
Ans.Audiovisual tools such as videos and podcasts can simplify complex information and make it more accessible to clients. These tools help explain services clearly, showcase expertise, and engage a wider audience through various platforms. -
How long does it take to create audiovisual content for the professional service sector?
Ans.The timeframe to create audiovisual content can change depending on client requirements. If it involves video shoots, then it can take a longer period. Our team will go for an onsite visit to check lighting and other factors, create storyboards, capture video footage, edit and arrange the clips, use sound effects, and more. The process can take anywhere from a few days to weeks or even more. Please reach out to our strategic team for further discussion. -
What kind of explainer videos should consultancy firms create?
Ans.Consultancy firms can use explainer videos to create brand awareness. They can pick any topics that customers are interested in and make videos to explain them in simple terms. For instance, a financial advisor may create a video explaining how a service-holder can get maximum tax returns. Reach us out to help you create explainer videos that boost your audience engagement.
