Brand Strategy for
Real Estate Industry

The foundation of a brand is defined by its purpose, especially in the real estate industry. For instance, top real estate companies–Ambuja Neotia, Merlin Properties, PS Group, DLF, and Godrej have made an unforgettable presence, not just through products but by sharing unique and emotional perspectives. Identifying what your audience looks for when it comes to property buying and creating a strategy will set you apart from the competitors.

For real estate players that have multiple subsidiaries, like Godrej Properties, and Tata Housing, brand architecture is essential. It gives a clear idea of a company’s products and services. At Promotedge, we conduct audits of all brands under one group, aligning narratives, and crafting distinctive identities flowing from the top.

In a world where technology and narratives shape reality, to succeed, real estate businesses must have a clear mission and vision. Whether you’re a new brand or have years of presence in the field, setting your future goals helps to achieve them faster. At PromotEdge, we study and analyze a brand’s growth journey to tailor strategies that align with brand values.

Investing in properties is a vast long-term investment. Henceforth, most homebuyers search for realtors/builders who offer a sense of security and peace of mind along with a quality lifestyle. Real estate brands that can clearly convey their personality, core strength, values, and beliefs to their target audience are more likely to be preferred than those who lack those aspects.

There are two types of customers for a real estate company. The first are users, who plan to purchase the property for personal use once it is ready. The second is investors, whose goal is to profit from price appreciation as the project advances toward completion. Identifying your target audience helps to create GTM (go-to-market) strategies and brand launches to build salience or execute tactical sales initiatives, each approach influences campaign communication and rollout.

The real estate industry is a fast-growing sector with a lot of competitiveness. Realtors not only have to compete with small businesses but also big brands. To create your own presence in such a cut-throat environment, it’s essential to perform an in-depth analysis of the audience and their response. At PromotEdge, our team takes the necessary action to identify your target audience and their requirement to develop targeted marketing, communication plans, and engagement strategies. Whether it’s a BTL (below-the-line) exercise for one-on-one interactions or a larger-scale digital approach across territories, we tailor our strategy around budget, offerings, objectives, and goals.

Media evaluation and planning are essential tools for any brand. Customers typically spend a lot of their time and effort looking for a reliable real estate company. Choosing media that aligns with the target audience can grow your online presence. Geography, territory, and availability are also critical considerations. With each brand operating within specific budget constraints, it’s crucial to plan resources effectively to maximize impact.

To create an effective brand strategy, real estate companies need to comprehend and map their target audience. Every audience has their own way of perceiving a brand. With a trusted strategy partner like PromotEdge, create a niche to influence the audience’s thought process. For instance, the digital campaign tagline of Godrej Properties is “Jahaan Khushiyan Badi Hoti Hai”- which highlights how purchasing a property from them brings joy to families, neighbourhoods, and customers.

A customer looks into various real estate players before purchasing a property. They may visit your social media profiles or websites to explore your services, finally making up their mind. Customer journey is the visual representation of all the steps a potential buyer has taken. At PromotEdge, our experts analyze all the factors, including customer emotions, challenges, and key touchpoints at each stage that have influenced their decisions.

Social media presence is a must for real estate business. The best way to create a brand presence is through engaging content marketing. Brands can draw audience attention through various content such as informative blogs, neighbourhood guides, video tours, social media updates, educational content, answering customer queries, and more. During a brand collaboration, PromotEdge first analyzes the brand’s core value before devising a content strategy to increase the success rate.

We live in an era, where technology and narratives are the way to grow your business. To create a successful brand strategy, real estate businesses need to spend more time researching the target audience and preferences. Information is power, and the more detailed and expressive you are with your services, such as the benefits that come along with the property, the architecture, and the extra facility, the better engagement. With this in mind, PromotEdge conducts thorough research for our clients to provide a tailored strategy.