Digital Marketing for
Construction & Building Material Sector
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Whether we believe it or not, products such as beam/ channels/ plates, TMT Rebars, ready-mix concrete, binding wires, paints, plywood, aluminium composite panels, granites & tiles, wood & timber, bathroom fittings or sanitary wares, gypsum boards, pipes & tubes, glass, are just commodity required in the construction. However, for brands commodification is the biggest enemy which eliminates the unique characteristics and brand identity of a product, making it replaceable with other similar products. To build a unique identity that makes you different and recognizable from your competitors, businesses need a solid marketing plan.
Digital Marketing allows companies in the construction and building material sector to target a large audience and share personalized messages. Utilizing strategies like search engine optimization (SEO), social media marketing (SMM), email marketing, and influencer collaboration promotes your business, engages with your audience, maintains a strong relationship, and influences your customers’ decisions. As your Digital Marketing partner, PromotEdge creates a custom strategy to share your brand’s narrative to avoid you falling into the commodity trap.
Allow us to help you triumph in the game of digital marketing and create your own presence:
Digital Solutions That Drive Results
In the construction and building material sector, where businesses need to be always visible to their audience to build trust and recognition, Search Engine Optimization plays a pivotal role in creating an online presence. If your target audience, including contractors, developers, or homeowners can’t find you online, they will look for someone else offering similar products. Implementing effective SEO strategies helps businesses to improve their search appearance on popular search engines like Google as well as AI tools such as ChatGPT, Perplexity, CoPilot, Gemini, etc.
But search engine optimization and its technical aspects may feel unfamiliar and cumbersome for those who lack knowledge, and that is where PromotEdge steps in. With our reliable digital marketing strategists, increase your chance of getting clicked, being explored and contacted by existing and new buyers, engineers, contractors, and architects. Being a full-service Indian digital marketing agency, we help you create a powerful online presence that connects with the right audience and converts interest into sales. With our proven strategies build trust, boost engagement, and grow your business sales.
The country is developing and building infrastructure across various regions. It is very challenging for construction and building materials businesses to maintain sales teams nationwide and achieve full reach in a vast country like India. Social media has become a popular platform for brands to share relevant and useful updates and gain Pan India recognition.
Try out different platforms like LinkedIn, Facebook, Instagram, Twitter, YouTube Shorts, Pinterest, Moj, and ShareChat to identify where your target audience spends most of their time. Engage with institutional buyers, contractors, dealer-distributors, channel partners, architects, masons, plumbers, carpenters, fabricators, employees, investors, homeowners, and a broader audience through blogs, videos, podcasts, and posts. Social media marketing builds engagement and trust, displays expertise, and makes your brand visible to decision-makers at every level.
Expand your reach and stay connected with your audience via email marketing. Share personalized emails to remind potential buyers about your offerings, the latest trends, and new products. It’s a cost effective approach that allows businesses to track the performance of your campaigns using metrics like open and click-through rates.
Communicate with your prospective buyers directly using WhatsApp campaigns. Share crucial information about products like tiles, bricks, cement, glass, etc. You can also keep buyers, architects, engineers and contractors updated by offering promotions, sharing product catalogues, and resolving customer service enquiries through an accessible messaging channel.
Digital marketing is getting more popular when it comes to real-time tracking. It lets you track, optimize, and grow your marketing campaigns, giving you more control of your marketing investments. Digital marketing allows you to gain crucial insights to measure effectiveness of each campaign. Businesses can track campaign performance, see how many people visit your site, engage with your content, and eventually convert them into loyal customers.
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Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Construction & Building Materials: Brand Strategy
The construction and building materials industry in India is one of the rapidly growing sectors in the present day. Factors like urbanization, infrastructure development, and government initiatives are playing major roles in building a promising future with a potential for future expansion. However, with this growth spurt, comes high competition amongst the establishments who are eyeing to capture the market and make an unforgettable presence in the sector.
Construction & Building Materials: Creative Designing
There is no denying that TMT rebar, cement, steel, plywood, or pipes are just materials required for the construction. So, why do some businesses in the construction and building material industry are more popular and have higher sales than the rest? Quality does make a difference, but even while offering similar or better quality, some establishments can’t meet their financial target. The answer lies in Branding. The story you narrate and the way you narrate can influence the sentimental value of your products to both buyers and consumers.
Construction & Building Materials: Web Solutions
In a world where digitalization has become an essential part of modern marketing, many businesses in the construction and building materials industry are struggling to create a name for themselves. The construction sector is growing rapidly thanks to urbanization and government initiatives. However, to create a strong presence and become an even match to the leading brands in the construction and building materials sector, these companies must understand the importance of having digital assets, like websites, landing pages, and mobile apps.
Construction & Building Materials: Audio Visual
In a crowded construction and building materials market, the brands that ultimately capture the markets are the ones that capture the minds. They are the ones that communicate meaning through every touchpoint—and video is the perfect medium to do that. When an investor/ consumer spends their lifetime savings on a construction project, they want safety and assurance. Whether you’re marketing cement, granite & tiles, wood & timber, gypsum boards, or other construction materials, developing an engaging narrative around the product makes buyers and consumers more invested in the brand and the product itself. With high-quality audio visuals, it’s easier to express your story which increases the likelihood of purchasing and building loyalty.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Our Approach and Working Process
PromotEdge assists businesses in the construction and building material sector with 360 digital marketing services, from identifying target audiences and developing campaign strategies to analysing performance.
Research Niche Audience
Digital marketing begins with identifying your target audience. PromotEdge explores competitors and takes suggestions from the client to identify the target audience, e.g., buyers, contractors, architects, engineers, and more.
Develop a Strategy
We consider your goals, budget, target audience and various marketing approaches such as social media marketing, search engine optimisation, email marketing/WhatsApp marketing to tailor strategies.
Create Customized Content
Understanding your audience’s emotions and requirements is the key to better engagement. We develop custom content for different platforms, such as infographics, creative content, informative videos, blogs and articles based on the data we’ve acquired through our research.
Analyze performance
Our experts gather data and thoroughly analyse the performance of our campaigns through various platforms for optimisation and achieving better results.
Our Approach and Working Process
PromotEdge assists businesses in the construction and building material sector with 360 digital marketing services, from identifying target audiences and developing campaign strategies to analysing performance.
-
Research Niche Audience
0 1Research Niche Audience
Digital marketing begins with identifying your target audience. PromotEdge explores competitors and takes suggestions from the client to identify the target audience, e.g., buyers, contractors, architects, engineers, and more.
-
Develop a Strategy
0 2
Develop a Strategy
We consider your goals, budget, target audience and various marketing approaches such as social media marketing, search engine optimisation, email marketing/WhatsApp marketing to tailor strategies.
-
Create Customized Content
0 3
Create Customized Content
Understanding your audience’s emotions and requirements is the key to better engagement. We develop custom content for different platforms, such as infographics, creative content, informative videos, blogs and articles based on the data we’ve acquired through our research.
-
Analyze performance
0 4
Analyze performance
Our experts gather data and thoroughly analyse the performance of our campaigns through various platforms for optimisation and achieving better results.
Importance of Digital Marketing in the Construction & Building Material Sector
One
Boosting Online Visibility
Nowadays online visibility is a must for businesses to reach out to their target audience. With the right digital marketing efforts and engaging and informative content, businesses in the construction and building material sector can increase website traffic and build a bond of trust with their existing and potential customers.
Two
Improving search engine rankings
Digital marketing helps businesses to improve their ranking on search engines and AI platforms like Google, ChatGPT, CoPilot, Gemini, etc. Search Engine Optimisation (SEO) is a long-term effective method for increasing your visibility. By optimising your website’s content, site speed, site structure and designs, businesses can increase organic traffic, appear on top of the search rankings, and promote your products, such as cement, TMT rebar, glass, etc.
Three
Increasing Social Media Engagement
A large audience in the construction and building material sector uses social media platforms like LinkedIn, Instagram, and Facebook to explore new products and gain information. By sharing interactive content and running targeted campaigns, businesses can increase engagement on their social media platforms.
Four
Nurturing leads and retaining customers
Email and WhatsApp marketing allow businesses to keep in touch with potential buyers, share crucial information, such as company updates, new product launches to drive repeat business and build brand awareness.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Is digital marketing essential for construction and building materials businesses?
Ans.Yes! Digital marketing is the perfect marketing approach in this digitally advanced world for businesses to reach buyers online, increase visibility, help reach new territories, onboard dealers and distributors, enhance sales, and stay ahead of competitors. -
How can SEO help a construction and building materials business grow?
Ans.Search Engine Optimization (SEO) improves a website’s ranking in search results, driving more traffic and increasing the chances of converting visitors to a website dealing in construction materials into customers. -
What role does social media play in marketing construction materials?
Ans.Social media platforms like LinkedIn, Instagram, and Facebook enable direct interaction with customers, showcase products, build trust, and position the business as an industry expert. -
How can a business create long-term relationships with customers through digital marketing?
Ans.Using email marketing, social media engagement, WhatsApp marketing, and follow-up campaigns builds trust and loyalty, ensuring customers return and recommend the brand. -
How do traditional marketing strategies compare with digital strategies in this industry?
Ans.While traditional methods (brochures, trade shows) still hold value, digital strategies are more cost-effective, measurable, and allow real-time engagement with a larger audience. -
How can a business measure the success of its digital marketing campaigns?
Ans.Key metrics include website traffic, social media engagement, leads, conversions, and performance tracking to assess how well campaigns resonate with the target audience. Businesses can experiment in clusters and analyze sales over time. -
What platforms are most effective for marketing construction and building materials in India?
Ans.Google, LinkedIn, YouTube, Facebook, Instagram, Twitter, Moh, ShareChat, and Pinterest are effective platforms for promoting products, showcasing case studies, and engaging with buyers. -
Is email marketing important for the construction and building materials business?
Ans.Yes! With the help of email marketing campaigns, businesses in the construction and building material sector can mail nurture leads, create recall by sharing updates and trends, and maintain regular communication with potential and existing customers. -
What are the benefits of collaborating with influencers or industry experts for marketing?
Ans.Collaborating with construction influencers or experts builds trust, expands reach, and positions the brand as a credible player in the industry.
