Creative Designing for
Fast Moving Consumer Goods and Consumer Durables
The fast moving consumer goods and consumer durable industry covers a significant portion of India’s economy. Whether it’s the small-scale purchase one makes from a thela or the monthly grocery shopping from the supermarket, consumer goods are an everyday need. But with the constant demands in the FMCG sector, the competition amongst brands is also high. There are multiple choices for a single product, so how can brands become the first choice for consumers?
Some brands focus on packing their products in colourful packaging, while others put hoardings and share newsletters with their consumers. Whether it’s through packaging, advertising, or digital platforms, design remains the bridge that connects a brand to its audience. Creative design is the unsung hero behind every successful consumer product brand. It builds trust, fosters loyalty, and drives consumer engagement. It’s a tried-and-true formula to create and grow your market whether you’re a new brand or an existing one.
So, if you are in charge of a brand, remember that creative design isn’t just an extra—it’s at the core of your marketing strategy. Make sure to choose a reliable creative designer who understands your design preference. From packaging design to creating your online presence through engaging static posts, infographics, and more, PromotEdge communicates brand values to your customers clearly and creatively.
Visuals that speak louder than just words
Creative design is a powerful marketing tool that can create a global sensation. In the FMCG sector, how you promote a product plays a crucial role in what your audience thinks. Creative designs make your campaign more effective and relatable to your customer’s experience.
Here’s an example of a brand that has used creative design in a completely different way: Amul! The brand has been around for years, and its branding makes us feel a sense of trust. We know their products are fresh and reliable, and their bright packaging and witty ads stand out, making us smile. Their designs are more than just packaging—they create an emotional connection with us. The familiar Amul logo and their clever campaigns are hard to forget.
For brands that offer consumer goods and durable, creative design is essential for targeting different consumer segments. Using the brand’s logo, colour palette, and typography, brands can leave their footprint subtly to the audience.
Living in the 21st century, fast moving consumer goods and consumer durables brands must understand that product quality and marketing go hand-in-hand. If you can’t communicate your products, your audience will not make a purchase no matter the quality. Creative designs, something as brand logos, brochures, business cards, etc., build your brand identity.
FMCG and consumer durable brands must consider creating a presence on digital platforms and e-commerce. Just like Nykaa and boAt, which are using interactive digital design to connect with younger, tech-savvy consumers. Nykaa’s clean, aesthetically pleasing website and mobile app interface offer a seamless shopping experience. On the other hand, boAt has grown its social media presence with stunning visuals and influencer collaborations.
At the end of the day, all that matters is how you leave an impression on your audience. Creative design has the power to influence the way consumers see a brand. A neat and clean design with adequate information builds trust and fosters loyalty. As FMCG and consumer durable brands continue to innovate and cater to diverse consumer needs, they should also pay attention to sharing their narrative with the audience and keep consistency. Creative design can turn your product from just another item to a cherished part of the consumer’s life!
Packaging also plays a critical role in FMCG branding. When you think about any popular FMCG or consumer durable brand, the first thing that comes to mind is probably a familiar logo or a packaging. But why do these brands stick with you? The answer is creative design.
Creative design is about how a brand looks, feels, and tells its story visually. Whether it’s the packaging, the website, or the social media ads, everything a brand puts out tells us something about who they are. Remember how Paper Boat juices stand out with their unique pouches and nostalgic storytelling? These small but clever touches create a lasting impression in consumers’ minds.
Similarly, Fevicol, with its humorous advertisements about unbreakable bonds, has turned a simple adhesive into a symbol of reliability and fun. Tata Salt on the other hand, uses clear, recognizable packaging to convey its high-quality and health-conscious image. The visual design of Tata Salt has helped it become a household name, making a place in millions of kitchens across India.
A brand is an identity, a mix of stories that you sell to your consumers. In retail branding, we focus on creating a unique brand identity and drawing attention from a large audience. For businesses that sell FMCG and consumer durables, creative design has become one of the secret weapons of a brand to stand out, connect with customers, and grow.
Design also has the power to build bridges between a brand and its consumers’ needs and emotions. Take Surf Excel’s famous “Daag Achhe Hain” (Stains Are Good) campaign. This ad cleverly combines passionate storytelling with the brand’s promise of superior cleaning power. The design is simple yet so relatable and impactful that it aligns with the brand’s identity of being an essential part of a mother’s everyday life. This connection is what makes the brand unforgettable.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
FMCG & FMCD: Brand Strategy
India is a diverse nation with a rich culture and billions of population making it one of the largest consumer markets. A good brand strategy is what can help you capture the Indian fast moving consumer goods and durables sector needs. Many brands like Mamaearth, Patanjali, ITC, and Nestle have been successful in understanding the pulse of their audience, and have created a name that makes them different from the crowd.
FMCG & FMCD: Digital Marketing
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
FMCG & FMCD: Web Solutions
We live in a digitally oriented world where people use the internet for most of our daily necessities, from purchasing a Rs 5 biscuit to shopping for high-tech appliances like a smartphone or a TV. Thus has necessitated the need for having a well-designed, user-friendly website for fast moving consumer goods and consumer durable brands. An aesthetic website nowadays is like a digital shop window welcoming your audience with a warm smile.
FMCG & FMCD: Audio Visual
Kya Har Chiz jo Dikhta Hai Online, Bikta Hai? The answer is No! If consumers would purchase everything they see online, then FMCG and consumer durable brands would not have to spend thousands or even millions of rupees on marketing. Capturing attention in India’s overcrowded marketplace is a must. But it’s not just that, maintaining consumer attention can be the most challenging in a market flooded with options.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Our Work Process
The fast moving consumer goods and consumer durable sector needs a tailored strategy to grow their market influence. Here’s how we help them via creative designing:
In-depth Research
Research helps a brand understand its target audience, their needs, and market trends. At PromotEdge, we explore customer pain points, intent mapping, and competitor analysis to identify the parameters.
Brainstorming & Storytelling
For FMCG and consumer durable brands, it’s important to identify the communication tone to resonate with the audience. For example, food-centric brands can highlight health and wellness or how it brings people closer. Our strategic team brainstorm new ideas and narratives that are relevant and create an emotional connection.
Design & Development
PromotEdge believes that every medium has the power to build communication, be it digital ads, flyers, or packaging. Our designers use advanced technology to bring the visions to reality.
Our Work Process
The fast moving consumer goods and consumer durable sector needs a tailored strategy to grow their market influence. Here’s how we help them via creative designing:
-
In-depth Research
0 1In-depth Research
Research helps a brand understand its target audience, their needs, and market trends. At PromotEdge, we explore customer pain points, intent mapping, and competitor analysis to identify the parameters.
-
Brainstorming & Storytelling
0 2
Brainstorming & Storytelling
For FMCG and consumer durable brands, it’s important to identify the communication tone to resonate with the audience. For example, food-centric brands can highlight health and wellness or how it brings people closer. Our strategic team brainstorm new ideas and narratives that are relevant and create an emotional connection.
-
Design & Development
0 3
Design & Development
PromotEdge believes that every medium has the power to build communication, be it digital ads, flyers, or packaging. Our designers use advanced technology to bring the visions to reality.
Importance of Creative Designing for FMCG & FMCD Sector
One
Medium of Communication
Creative design acts as a medium for communication for businesses in the FMCG & consumer durable sectors. By sharing crucial information in your packaging for instance the ingredients, usage instructions, expiry dates, useful tips, etc., brands can convey their thoughts to the audience.
Two
Builds Brand Identity
The way you represent your products shapes your brand’s identity. Using typography, messaging, and colour helps people identify your brand and become separated from competitors.
Three
Improves Marketing Effectiveness
In the fast moving consumer goods and consumer durables sector, businesses are trying to adopt every possible strategy to improve their marketing efforts. Brands can use packaging, brochures, flyers, digital ads etc., to share their narrative and market their products better.
Four
Makes Brands Noticeable
In the crowd of numerous companies featuring similar products, creative designs help the audience to separate your brand. For example, Dettol’s green and white colour combination with a sword emblem signifies attacking and killing germs. On the other hand, Lifebuoy uses red and white brand colours with a logo of a shield to show protection against germs.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why is creative design so important for FMCG and consumer durable brands?
Ans.Creative design is an effective marketing strategy for FMCG and consumer durable products to stand out in a crowded market. With good designs, brands can influence consumers' perceptions, create emotional connections, and build trust and loyalty. From packaging to digital platforms, a creative design communicates a brand's identity, values, and quality, making it a powerful tool for consumer engagement. -
What kind of message should FMCG Brands share through creative design?
Ans.Every brand has a different objective that they can use to create a personalized message for their audience. For example, brands like Amul and Dabur use design not just for aesthetics but to build trust and convey core values, such as freshness, wellness, and reliability. Creative designs offer a visual representation of the brand’s purpose so audiences can understand better. -
Why should I invest in packaging for FMCG branding?
Ans.Packaging is a genius marketing technique to expose your audience to your brand’s objectives. For instance, Tata Salt’s recognizable packaging has helped solidify its reputation for high-quality, health-conscious products. The right packaging design can make a product stand out on the shelf and strengthen its connection with consumers. -
How can creative design target different consumer segments?
Ans.Creative design helps brands explore diverse consumer segments while maintaining brand identity through logos, colours, typography, etc. For example, Samsung targets a large audience, including families, homeowners, students, and professionals with their home appliances, TVs, smartphones, etc. -
How can digital design improve the social media presence of consumer product brands?
Ans.Digital design has become essential for brands to connect with the present-day generation. Brands like Nykaa and boAt excel in creating seamless digital experiences, from aesthetically pleasing websites to engaging social media presence. These digital platforms allow brands to establish a strong online identity, reach younger audiences, and enhance customer engagement through vibrant visuals and influencer collaborations.
