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        Performance Marketing Agency

        Performances that are generated through online paid marketing are driven by a goal known as performance marketing. In this, we help brands to build campaigns for affiliate and brand marketing, for generating intended results. 

        The marketing is “performance-based” done on omnichannel which consists of business objectives that fall under different categories of marketing funnel measured through parameters like link clicks, sales, leads, form fill-up, downloads, calls, and messages. 

        At PromotEdge, we are the data-driven marketers, who ensure your brand meets the targeted goal with strategy-driven ad spend. We as a data-driven marketing agency utilize the data, and market analysis to create customized ads tailored specifically to business goals, target audience, and budget. This includes the creation of video ads, text ads, and carousel ads, that have a compelling copy with a call to action to drive action from the targeted consumer.

        Performances that are generated through online paid marketing are driven by a goal known as performance marketing. In this, we help brands to build campaigns for affiliate and brand marketing, for generating intended results. 

        The marketing is “performance-based” done on omnichannel which consists of business objectives that fall under different categories of marketing funnel measured through parameters like link clicks, sales, leads, form fill-up, downloads, calls, and messages. 

        At PromotEdge, we are the data-driven marketers, who ensure your brand meets the targeted goal with strategy-driven ad spend. We as a data-driven marketing agency utilize the data, and market analysis to create customized ads tailored specifically to business goals, target audience, and budget. This includes the creation of video ads, text ads, and carousel ads, that have a compelling copy with a call to action to drive action from the targeted consumer.

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        Solutions That Drive Results

        Meta Ads

        Meta Ads, diverse formats, excel in campaigns with optimal metrics.

        Meta Ads are paid campaigns run on Facebook and Instagram with a variety of formats such as image, video, and carousel for different campaigns like awareness, traffic, engagement, leads, app promotion, and sales. 

        Each campaign is designed for different purposes, that are carried out by our expert in-house performance marketers to drive targeted results. The ad placement and time to show to audiences impacts the result of the campaign and define the core value of the ad. 

        The metrics that we use for measuring the success of a meta ad campaign are, performance metrics (cost per result, conversion rate, spend, ROAS), delivery metrics( impressions, cost per impression, frequency), and engagement metrics (link clicks, click-through rate, and post engagement).

        Instagram Ads

        Instagram, part of Meta ads, features diverse campaigns aligned with demographics.

        Instagram is also part of Meta ads, in which you can either run the same ad as Facebook, or run independent ads, and the campaign strategy is made according to consumer demographics, interests, and business categories. 

        Instagram campaigns are majorly run for product launches, holiday sales, or announcing some partnership. We make sure the ads are accessible on mobile, and on desktop, and the ads are designed for a range of metrics like impressions, reach, follower growth, engagement on posts, comments received, most engaged hashtags,… referral traffic, stories engagement, etc.

        LinkedIn Ads

        Build your presence where 95% of B2B professionals are present!

        LinkedIn as a platform is specifically for B2B clients and known as the most effective method to reach professionals in your target industry. It is an apt way to target top-of-the funnel audience and these ads are often received in a better way by B2B professionals if compared to Social Media Ads on Meta. The ads are designed for awareness, conversion, and conversion objectives in the format of sponsored content, sponsored messaging, lead generation forms, text ads, and dynamic ads.

        Google Ads

        Google ads is the most powerful platform to drive leads and sales

        Get in front of the most involved consumers when they are actively searching for the keywords correlated to your business. We leverage the power of Google Ads to create highly targeted campaigns that drive traffic to your website. Our team of certified Google Ads experts works to optimize your campaigns, ensuring maximum ROI for your advertising spend. 

        Google ads are curated for 7 main objectives, these are sales, website traffic, product and brand consideration, brand awareness and reach, app promotion, and local store visits, in Google Maps. We customize the ads based on the objective selected by client and put campaign goals that align with the objective.

        Marketplace Ads

        We optimize e-commerce ads across major platforms, ensuring growth and sales.

        Marketplace ads are paid campaign run in form of sponsored products, sponsored brands, video ads, and audio ads on Amazon, Flipkart, or any other huge marketplace known as marketplace ads. 

        We as a performance marketing agency, leverage the audience for e-commerce marketing on these platforms. The performances of these ads are trackable with metrics like cost-per-click, frequency of appearing in shopping results, product pages, and featuring in relevant search queries. 

        Amazon ads include video ads in Amazon prime video, while Alexa supports audio ads, helping brands and businesses better discover on different platforms. Your vibe attracts your tribe, which positively impacts in sales and growth of the company. 

        We set smart ad budget that helps in increasing sales and growing your business on and off on Amazon, Flipkart, PayTM mall, and other marketplaces.

        App Store Ads

        PromotEdge optimizes app store ads for premium results and visibility.

        App store ads are designed to increase app installation and brand awareness regarding an app. The platforms where app store ads are run are Google (part of Google ads), and Apple Store ads. 

        With the integration of the right keyword, PromotEdge helps you to acquire quality results, not just installs. Our custom campaign gives access to premium inventory, and helps the clients to get clicks, installs, impressions, and more.

        Clients

        Where Every Logo Tells A Success Story Our 200+ Collaborations.

        Testimonials

        Client Happiness Speaks Volumes

        Got Questions? Explore FAQs for Insightful Answers.

        What are the channels you use for performance marketing?

        PromotEdge utilized display ads, video ads, carousel ads, text ads, call-only ads, and audio ads, on Google, Meta, Spotify, Marketplaces, and app stores, to drive preferable results.

        How do you measure the success of performance marketing campaigns?

        At PromotEdge, we use various metrics to measure our performance marketing campaigns, such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition(CPA). We also track key performance indicators (KPIs) and analyze data to continually optimize our campaigns.

        How do you ensure transparency and accountability in your performance marketing services?

        We provide our clients with regular reports and updates on the performance of their campaigns, including detailed metrics and analysis. We also use tracking and analytics tools to ensure complete transparency and accountability. Our team is always available to answer any questions and provide additional insights and recommendations.

        What is the cost of running a campaign?

        The cost is defined by the goals and the platform on which the campaigns run. It can start from a few thousand, and go up to lakhs, depending on the duration, frequency of showing ad, and channel in which it is placed. We put the best bidding strategy to reap profitable results.

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