Performance Marketing
Performances that are generated through online paid marketing are driven by a goal known as performance marketing. In this, we help brands to build campaigns for affiliate and brand marketing, for generating intended results.
The marketing is “performance-based” done on omnichannel which consists of business objectives that fall under different categories of marketing funnel measured through parameters like link clicks, sales, leads, form fill-up, downloads, calls, and messages.
At PromotEdge, we are the data-driven marketers, who ensure your brand meets the targeted goal with strategy-driven ad spend. We as a data-driven marketing agency utilize the data, and market analysis to create customized ads tailored specifically to business goals, target audience, and budget. This includes the creation of video ads, text ads, and carousel ads, that have a compelling copy with a call to action to drive action from the targeted consumer.
Data-driven strategies tailored to your brand
Meta Ads
Meta Ads are paid campaigns run on Facebook and Instagram with a variety of formats such as image, video, and carousel for different campaigns like awareness, traffic, engagement, leads, app promotion, and sales.
Each campaign is designed for different purposes, that are carried out by our expert in-house performance marketers to drive targeted results. The ad placement and time to show to audiences impacts the result of the campaign and define the core value of the ad.
The metrics that we use for measuring the success of a meta ad campaign are, performance metrics (cost per result, conversion rate, spend, ROAS), delivery metrics( impressions, cost per impression, frequency), and engagement metrics (link clicks, click-through rate, and post engagement).
Instagram is also part of Meta ads, in which you can either run the same ad as Facebook or run independent ads, and the campaign strategy is made according to consumer demographics, interests, and business categories.
Instagram campaigns are majorly run for product launches, holiday sales, or announcing some partnership. We make sure the ads are accessible on multiple devices, including smartphones, laptops, desktops, etc. The ads are designed for a range of metrics like impressions, reach, follower growth, engagement on posts, comments received, most engaged hashtags, referral traffic, stories engagement, and more.
LinkedIn as a platform is specifically for B2B clients and known as the most effective method to reach professionals in your target industry. It is an apt way to target top-of-the funnel audience and these ads are often received in a better way by B2B professionals if compared to Social Media Ads on Meta. The ads are designed for awareness, conversion, and conversion objectives in the format of sponsored content, sponsored messaging, lead generation forms, text ads, and dynamic ads.
Appear in front of the most involved consumers when they are actively searching for the keywords correlated to your business. We leverage the power of Google Ads to create highly targeted campaigns that drive traffic to your website. Our team of certified Google Ads experts works to optimize your campaigns, ensuring maximum ROI for your advertising spend.
Google Ads are curated for 7 main objectives, including sales, website traffic, product and brand consideration, brand awareness and reach, app promotion, and local store visits in Google Maps. We customize the ads based on the objective selected by the client and put campaign goals that align with the objective.
Marketplace ads are paid campaigns run in the form of sponsored products, sponsored brands, video ads, and audio ads on Amazon, Flipkart, or any other huge marketplace.
We, as a performance marketing agency, leverage the audience for e-commerce marketing on these platforms. The performances of these ads are trackable with metrics like cost-per-click, frequency of appearing in shopping results, product pages, and featuring in relevant search queries.
Amazon ads include video ads in Amazon Prime Video, while Alexa supports audio ads, helping brands and businesses discover and connect with audiences on different platforms. Your vibe attracts your tribe, which positively impacts sales and growth of the company.
We set a smart ad budget that helps in increasing sales and growing your business on and off Amazon, Flipkart, Paytm Mall, and other marketplaces.
App store ads are designed to increase app installation and brand awareness regarding an app. The platforms where app store ads are run are Google (part of Google ads), and Apple Store ads.
With the integration of the right keyword, PromotEdge helps you to acquire quality results, not just installs. Our custom campaign gives access to premium inventory, and helps the clients to get clicks, installs, impressions, and more.
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Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Construction & Building Materials
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
FMCG & FMCD
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Sports Leagues, Teams and Players
Sports is one of the most popular entertainment sources for the Indian audience. Sports broadcasts are consumed by a mass audience making it lucrative for sponsors and advertisers to promote their products and services. In the sports industry, leagues, teams, and individual athletes compete against each other to attract the attention of their fans and patrons. The games now are not just limited to the stadium boundaries. They have become much bigger and more dramatic, especially after digitalization. By opting for Digital Marketing approaches brands can be closer to their fans than ever before!
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
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Got Questions?
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What are the channels you use for performance marketing?
Ans.PromotEdge utilized display ads, video ads, carousel ads, text ads, call-only ads, and audio ads, on Google, Meta, Spotify, Marketplaces, and app stores, to drive preferable results. -
How do you measure the success of performance marketing campaigns?
Ans.At PromotEdge, we use various metrics to measure our performance marketing campaigns, such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition(CPA). We also track key performance indicators (KPIs) and analyze data to continually optimize our campaigns. -
How do you ensure transparency and accountability in your performance marketing services?
Ans.We provide our clients with regular reports and updates on the performance of their campaigns, including detailed metrics and analysis. We also use tracking and analytics tools to ensure complete transparency and accountability. Our team is always available to answer any questions and provide additional insights and recommendations. -
What is the cost of running a campaign?
Ans.The cost is defined by the goals and the platform on which the campaigns run. It can start from a few thousand, and go up to lakhs, depending on the duration, frequency of showing ad, and channel in which it is placed. We put the best bidding strategy to reap profitable results.