Digital Marketing for
Fast Moving Consumer Goods and Consumer Durables Sector
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
Digital marketing allows businesses to enter a niche market, target a specific audience and promote their products and services. By using different approaches, including Search Engine Optimization, Social Media Marketing, and influencer collaboration brands can meet their long-term and short-term goals. FMCG brands like Amul or Tata Salt have swiftly accepted the changes and created their presence across different platforms, like Google, Facebook, and Instagram. Tata Salt, for instance, uses a clean design and clear messaging to reinforce its promise of health and quality.
Though it may seem like digital marketing is all about posting images on social media or publishing a blog, the technicality digs deeper. For brands trying to explore the full potential of digital marketing, partnering with a specialized and full service agency can make all the difference. Agencies like PromotEdge help FMCG and consumer durable brands craft comprehensive strategies—from optimizing websites for SEO to creating impactful social media campaigns. Consult with us!
Solutions That Drive Results
When a customer searches for “iodized salt benefits” or “durable air coolers for Indian summers” there are some particular websites that always appear on top. Want to know why? It’s the power of Search engine optimization (SEO). It’s the ultimate trump card for every digital marketer, when they promise a customer visibility and traffic.
In the virtual world, consistency is the key to staying in touch with your customers and being a step ahead of your competitors. Search engine optimization makes your website visible to your audience when consumers are actively searching. This visibility fosters organic traffic and establishes trust. After all, how many times do you go beyond the second or third page of Google when searching for something online? Being in the top ranking makes your website more credible.
No matter how busy we are, we never forget to take a peek at Facebook, X (Twitter), or Instagram to check the recent updates. Social media is not just for catching up with friends and family, it’s a strong marketing platform to go viral, promote products and services and generate leads.
One of the classic examples is the “Do Us a Flavour” campaign organised by Lay’s. It created a sensation all over the internet, with the company creating a Facebook page where participants could share their proposals for new potato chip flavours. People on social media look for something engaging and worth their time. It can be creative, humorous, informative, or something sentimental that they can relate to.
Some FMCG and consumer durable brands on the other hand have taken this opportunity to share tutorials, features, benefits, etc, to educate and inspire customers. For example, Apple’s YouTube channel has around 20 million followers. The brand uses its vast community of audiences to share its latest products, features, and updates. LG, a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, and more, has shared useful “how to” tutorials to explain their products and features.
These platforms also provide excellent opportunities for storytelling. Tanishq’s reels on Instagram and Facebook focus on sharing jewellery as a symbol of love between couples and families, self-love, and confidence.
Content plays a major role in digital marketing for brands to reach objectives and build engagement! Whether it’s direct advertising, sharing information or building connections, digital ads, informative blogs, engaging videos, and infographics leave lasting impressions. But generating any type of content is not enough, brands need to understand the importance of crafting content that aligns with their objectives and purpose.
Audiences are not here to just watch any kind of content. Why would they? When so many brands are trying their best to present their audience an unforgettable experience.
For example, a brand like Plum Goodness publishes blogs on topics like skincare routines on how to use the products step by step to get a better result. Dabur and Himalaya, two brands related to health and wellness, can use SEO to highlight blog posts or videos on natural remedies, driving both engagement and conversion. In a market as diverse and dynamic as India’s, the power of a great content strategy cannot be overstated. Even if multiple brands are offering the same products, such as Maggie, Wai Wai, Knorr, Top Ramen or Yippe, how creatively a brand uses the content is what will stick in their audience’s mind.
Influencer collaboration has been on the trend for the past couple of years. Brands are partnering with influencers to promote the products and services in the niche industry. However, one thing to keep in mind when choosing an influencer is the niche.
To explain it further, suppose you own a skincare brand, like Mamaearth that makes skincare products using natural ingredients. It’s essential for you to reach out to a blogger, YouTuber, or influencer who shares beauty-related videos with their audience, for example, a makeup artist, skincare guru, or beauty blogger. Collaborating with food or fitness content creators might not help you get your desired results. PromotEdge helps brands identify their target audience and reach out to relevant influencers.
The digital world relies on credible data. Analyzing user behaviour on websites can help brands gain useful insights into what resonates with their audience, what drives conversions, and what keeps them coming back. Brands can use the data for new product development, marketing campaigns, and even packaging design.
For example, FMCG brands like Nestlé and Patanjali can analyze search patterns to anticipate demand for products like healthy snacks or organic skincare. Consumer durable brands like Voltas can use heatmap data to optimize website layouts, market campaigns on search engines and social media platforms and increase their conversion rate.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
FMCG & FMCD: Brand Strategy
India is a diverse nation with a rich culture and billions of population making it one of the largest consumer markets. A good brand strategy is what can help you capture the Indian fast moving consumer goods and durables sector needs. Many brands like Mamaearth, Patanjali, ITC, and Nestle have been successful in understanding the pulse of their audience, and have created a name that makes them different from the crowd.
FMCG & FMCD: Creative Designing
The fast moving consumer goods and consumer durable industry covers a significant portion of India’s economy. Whether it’s the small-scale purchase one makes from a thela or the monthly grocery shopping from the supermarket, consumer goods are an everyday need. But with the constant demands in the FMCG sector, the competition amongst brands is also high. There are multiple choices for a single product, so how can brands become the first choice for consumers?
FMCG & FMCD: Web Solutions
We live in a digitally oriented world where people use the internet for most of our daily necessities, from purchasing a Rs 5 biscuit to shopping for high-tech appliances like a smartphone or a TV. Thus has necessitated the need for having a well-designed, user-friendly website for fast moving consumer goods and consumer durable brands. An aesthetic website nowadays is like a digital shop window welcoming your audience with a warm smile.
FMCG & FMCD: Audio Visual
Kya Har Chiz jo Dikhta Hai Online, Bikta Hai? The answer is No! If consumers would purchase everything they see online, then FMCG and consumer durable brands would not have to spend thousands or even millions of rupees on marketing. Capturing attention in India’s overcrowded marketplace is a must. But it’s not just that, maintaining consumer attention can be the most challenging in a market flooded with options.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Our Work Process
Digital marketing in the fast moving consumer goods and consumer durable industry promotes long-term growth and recognition. Here’s how we function:
Understanding audience
Whether it’s SEO, social media campaigns or Whatsapp marketing, understanding whom, how, and when to target can change your game. PromotEdge researches audience shopping patterns, behaviour, and preferences to identify the right strategies.
Digital Strategy Development
Different platforms need different strategies. For instance, focusing on visually appealing videos and infographics may be more useful for social media, while informative blogs, articles, and infographics are better for the audience who want to know in detail.
Running Campaign
Once we’ve chosen the right platforms that offer the maximum exposure for FMCG and consumer durable brands, we start multiple short and long-term campaigns. We also get approval from clients beforehand.
Performance Evaluation and Campaign Optimization
One of the best advantages of digital marketing comes with performance evaluation and campaign optimization. Unlike conventional marketing campaigns, digital marketing allows brands to analyze performance and customize the campaign if needed.
Our Work Process
Digital marketing in the fast moving consumer goods and consumer durable industry promotes long-term growth and recognition. Here’s how we function:
-
Understanding audience
0 1Understanding audience
Whether it’s SEO, social media campaigns or Whatsapp marketing, understanding whom, how, and when to target can change your game. PromotEdge researches audience shopping patterns, behaviour, and preferences to identify the right strategies.
-
Digital Strategy Development
0 2
Digital Strategy Development
Different platforms need different strategies. For instance, focusing on visually appealing videos and infographics may be more useful for social media, while informative blogs, articles, and infographics are better for the audience who want to know in detail.
-
Running Campaign
0 3
Running Campaign
Once we’ve chosen the right platforms that offer the maximum exposure for FMCG and consumer durable brands, we start multiple short and long-term campaigns. We also get approval from clients beforehand.
-
Performance Evaluation and Campaign Optimization
0 4
Performance Evaluation and Campaign Optimization
One of the best advantages of digital marketing comes with performance evaluation and campaign optimization. Unlike conventional marketing campaigns, digital marketing allows brands to analyze performance and customize the campaign if needed.
Importance of Digital Marketing in the FMCG and Consumer Durable Sector
One
Brand Awareness
FMCG and consumer durable brands can use various digital marketing strategies to cater to a mass audience who uses social media platforms like Facebook, Instagram, and X (Twitter), search engines like Google or Bing, WhatsApp, Mail, and more.
Two
Precise Audience Targeting
Digital marketing metrics allow businesses to target precisely based on gender, age, behaviour preference, etc. For example, a cooking oil brand like Fortune can accurately target families and a health-conscious audience.
Three
Audience Engagement
Digital marketing opens up new possibilities for FMCG and consumer durable brands to interact with their audience in real-time. Through social media and blog comments, email responses, and other digital communication tools, brands can gain valuable insights on consumer preferences and improve their product line accordingly.
Four
Higher Return on Investments
Digital marketing tools allow businesses to track and measure campaign performance in real time, allowing them to customize it or pause it, which increases return on investment.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How does SEO help with branding for FMCG and consumer durable brands?
Ans.When a buyer searches for a product on Google, for example, “best 1.5 ton AC” or “moisturizer for oily skin” they don’t usually scroll more than a few pages. SEO (search engine optimization) helps websites rank high on search engines, thus making them more visible to the audience. It makes sure your website loads quickly, is mobile-responsive, and has optimized content to drive traffic to your site and create a positive brand impression. -
Why do brands like Voltas or LG integrate social media support for customer relationships?
Ans.Social media platforms like Instagram, YouTube, and Pinterest offer opportunities to engage with customers. Consumer durable brands like Voltas or LG can use the platform to share product demos, and features, announce new product launches, and more. Social media platforms also give the audience a platform to share their emotions and queries through comments and messenger chat. -
How can FMCG brands utilize influencer marketing effectively?
Ans.FMCG brands can collaborate with influencers who resonate with their target audience, ensuring authenticity and credibility in their messaging.
