Web Solutions for
Construction & Building Material Sector
In a world where digitalization has become an essential part of modern marketing, many businesses in the construction and building materials industry are struggling to create a name for themselves. The construction sector is growing rapidly thanks to urbanization and government initiatives. However, to create a strong presence and become an even match to the leading brands in the construction and building materials sector, these companies must understand the importance of having digital assets, like websites, landing pages, and mobile apps.
Web solutions are necessary to drive growth, improve customer experience, and build lasting relationships. Having a website or mobile application makes you accessible to your customers anytime and anywhere. Builders and contractors can gain useful information about your products, contact information, and beyond. Through informative videos, case studies and infographics businesses in the construction and building materials industry can showcase their production process, satisfied customers, sustainability practices, etc.
Think of your website as the first handshake with potential customers—it’s no wonder that leading construction and building materials businesses such as Austin Plywood, Pratapbond, Lingaraj Granites, Shyam Metalics, Super Shakti, Tata Metaliks, Trishakti, Utkarsh Pipes, and Vikram Solar have created websites that are user-friendly, informative, and memorable. In this new world, brands that have succeeded in creating a strong digital presence will be able to climb the success ladder much faster than their companies. Collaborate with PromotEdge to create interactive websites, landing pages, mobile apps and more.
Custom Web Solution for Higher Conversion
A website for construction & building materials businesses acts as their digital storefronts to display and sell their products to customers over the Internet. In the modern retail landscape, having a visually appealing and functional website helps you reach a global audience and adapt to changing consumer preferences.
A well-organized website helps your target audience, including builders, contractors and architects to explore your products and product specifications such as plywood, glasses, binding wires, paints, etc. Including high-quality images and product descriptions helps to make informed decisions. User-friendly interfaces with seamless UI and UX design make it much easier to navigate through the website and gain valuable knowledge. PromotEdge’s front-end development team has assisted many companies in the construction and building materials industry to create functional and user-friendly websites.
Data breaches have become a major concern in this digitally forward world. For the construction and building materials industry, where trust and safety are irreplaceable, data security is the top priority. Back-end development also enables the creation of forms and systems for managing inquiries and leads. A website from companies in the construction and building material sector can feature contact forms, downloadable brochures, or even quote request forms to capture leads.
Nowadays buyers, including contractors, builders, and developers prefer to explore products (cement, adhesives, pipes, precision grout, etc) online. E-commerce portals have made it easier for product listings, pricing, and seamless transactions. Even multinational corporations, like Tata Steel, have an e-commerce portal: Aashiyana. Using this portal builders can buy Tata Steel products and products from other Tata Group companies. PromotEdge helps brands develop user-friendly e-commerce portals with features like multiple payment options, wishlists, shopping carts, chatbots, etc., to improve user experience.
In a cluttered world, the brands that thrive are those that create meaningful moments, and a landing page is just that—a personal, focused conversation with your audience. Unlike general websites, landing pages are laser-focused, offering tailored solutions for a specific audience. It should support multiple languages, including vernacular ones, to ensure a global audience can easily enjoy and understand the product’s USPs with minimal effort.
For building materials businesses, this means increased visibility and more engagement from contractors, institutional buyers, and homebuilders searching online. Great for lead generation, promotions, or showcasing specific construction projects or services. Imagine a custom landing page for a new grout product, speaking directly to contractors who need fast-setting adhesives. These pages drive conversions by eliminating distractions and focusing on a single call to action—whether it’s a product inquiry, a download, or a request for a quote.
Use landing pages to tell your audience how your materials are transforming projects (like how your tiles adhesive or lightweight concrete block is part of a dream home or iconic infrastructure). Use the landing pages to focus on benefits, not just features. It should answer: “What problem do my waterproofing products solve?” Landing pages should also pose compelling call-to-actions (CTAs)—whether to schedule a demo, request a quote, or download a product catalogue—to guide visitors to the next step.
Microsites are useful for targeted campaigns, such as new product launches or specialized construction solutions. For construction and building materials businesses that are planning to launch new products, for example, steel reinforcement bars, cement products, or construction chemicals, microsites can be especially helpful. Brands can customize the content to specifically promote the products to a specific target audience. Integrating highly focused call-to-action, 3d rendering, high-quality products, and other features makes it easier for potential buyers to explore the products and also reach out to the company for further information.
In a world where attention spans are shrinking, a mobile app offers direct, frictionless engagement. For construction and building materials businesses, mobile apps are more than just a catalogue—they are conversational tools that shape relationships with contractors, architects, and distributors. With real-time updates about products, order history, delivery schedules, price changes, ledger reconciliation, and more, mobile apps can provide the transparency that dealer-distributor networks and channel partners crave.
With loyalty programs within the app, construction and building material companies can keep in touch with their existing customers and potential buyers, repeat business and convert leads. The data collected from the app (such as product searches, abandoned carts, and usage patterns) offers valuable insights into customer behaviour, helping businesses anticipate demand and optimize inventory.
For building material and construction companies, where trust and security are nonnegotiable, domains, hostings, and email servers become the backbone to create a strong digital presence. It ensures credibility, secure communication, lead generation, and business growth, helping brands establish authority in a competitive industry. Investing in these foundational elements is crucial for long-term success and visibility in the modern construction landscape.
A website can reach your customers faster than you can in person, so it should be well-designed to provide concise information about your company and products and generate interest for them to reach out to you.
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IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Industrial Machinery & Equipment
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
Professional Services
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Fashion & Lifestyle Brands
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
Real Estate
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Construction & Building Materials: Brand Strategy
The construction and building materials industry in India is one of the rapidly growing sectors in the present day. Factors like urbanization, infrastructure development, and government initiatives are playing major roles in building a promising future with a potential for future expansion. However, with this growth spurt, comes high competition amongst the establishments who are eyeing to capture the market and make an unforgettable presence in the sector.
Construction & Building Materials: Creative Designing
There is no denying that TMT rebar, cement, steel, plywood, or pipes are just materials required for the construction. So, why do some businesses in the construction and building material industry are more popular and have higher sales than the rest? Quality does make a difference, but even while offering similar or better quality, some establishments can’t meet their financial target. The answer lies in Branding. The story you narrate and the way you narrate can influence the sentimental value of your products to both buyers and consumers.
Construction & Building Materials: Digital Mrketing
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Construction & Building Materials: Audio Visual
In a crowded construction and building materials market, the brands that ultimately capture the markets are the ones that capture the minds. They are the ones that communicate meaning through every touchpoint—and video is the perfect medium to do that. When an investor/ consumer spends their lifetime savings on a construction project, they want safety and assurance. Whether you’re marketing cement, granite & tiles, wood & timber, gypsum boards, or other construction materials, developing an engaging narrative around the product makes buyers and consumers more invested in the brand and the product itself. With high-quality audio visuals, it’s easier to express your story which increases the likelihood of purchasing and building loyalty.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Our Approach and Work Process
Build a strong digital presence in the competitive market of the construction and building materials industry with websites, landing pages, and micro websites. From understanding your vision to handing over the website credentials, here’s how we work:
Client Brief
A well-designed website is not just necessary for maintaining a reliable online presence but also boosts trust. They are buyers’ online guidebooks for detailed product specs, case studies, and contact options. When developing a website, PromotEdge takes client briefs to clearly outline project goals, target audience, budget, timeline, and specific requirements.
Planning & Strategy
PromotEdge provides a roadmap for the development process to facilitate a smooth project workflow. Our design and development team researches and analyses competitors to devise strategies and share them with clients for approval.
Development & Designing
After getting approval from the client, we initiate the development and designing process. As a leading website development company, we design responsive, highly intuitive, and easy-to-navigate websites, using front-end technologies, like CSS, HTML, etc. Our coding team uses various programming languages, depending on the functionalities required in the website.
Testing & Quality Assurance
A website is like a storefront for the construction and building material industry. At PromotEdge, our testing engineers perform testing multiple times for quality assurance.
Deployment & Hosting
We set up domains, and configured servers, ensuring security, optimizing performance, and enabling seamless user access.
Our Approach and Work Process
Build a strong digital presence in the competitive market of the construction and building materials industry with websites, landing pages, and micro websites. From understanding your vision to handing over the website credentials, here’s how we work:
-
Client Brief
0 1Client Brief
A well-designed website is not just necessary for maintaining a reliable online presence but also boosts trust. They are buyers’ online guidebooks for detailed product specs, case studies, and contact options. When developing a website, PromotEdge takes client briefs to clearly outline project goals, target audience, budget, timeline, and specific requirements.
-
Planning & Strategy
0 2
Planning & Strategy
PromotEdge provides a roadmap for the development process to facilitate a smooth project workflow. Our design and development team researches and analyses competitors to devise strategies and share them with clients for approval.
-
Development & Designing
0 3
Development & Designing
After getting approval from the client, we initiate the development and designing process. As a leading website development company, we design responsive, highly intuitive, and easy-to-navigate websites, using front-end technologies, like CSS, HTML, etc. Our coding team uses various programming languages, depending on the functionalities required in the website.
-
Testing & Quality Assurance
0 4
Testing & Quality Assurance
A website is like a storefront for the construction and building material industry. At PromotEdge, our testing engineers perform testing multiple times for quality assurance.
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Deployment & Hosting
0 5
Deployment & Hosting
We set up domains, and configured servers, ensuring security, optimizing performance, and enabling seamless user access.
The Importance of Web Solutions in the Construction & Building Material Sector
One
Showcasing Portfolio and Expertise
A website works as a digital portfolio, helping companies in the construction and building material sector display their work. It allows construction firms to highlight past projects and lets material manufacturers showcase their products. High-quality images, clear project details, and case studies give potential clients a visual idea of the company’s skills and quality of work.
Two
Building Credibility and Trust
A well-designed website builds trust and credibility with clients, partners, and stakeholders. A professional online presence creates a strong first impression, reassuring visitors about the expertise and reliability of companies in the construction and building material sector.
Three
Improving Communication
A website acts as a direct communication channel between businesses and clients. Features like contact forms, live chat, and email links make it easy for potential clients to ask questions, request details, or book consultations. This helps companies in the construction and building material sector stay connected with their audience without delays.
Four
Accessibility and Convenience
With a website, businesses can remain accessible 24/7, even beyond office hours. Potential clients can explore products, check past projects, and find key information anytime. This is crucial in the construction and building material sector, where customers may be in different time zones and need flexible access to services.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why is having a website important for construction and building material businesses?
Ans.A website acts as a digital storefront, helping businesses showcase their products, generate leads, and enhance brand credibility. It provides contractors, architects, and buyers with easy access to product specifications, contact details, and case studies. -
Can an e-commerce portal benefit building material manufacturers?
Ans.Yes, an e-commerce portal allows buyers to explore and purchase products online, increasing convenience for contractors, builders, and developers while streamlining order management and payments. -
How do microsites support product launches in the construction sector?
Ans.Microsites are small, dedicated websites that help businesses market specific products, such as new cement types, steel reinforcement bars, or adhesives, by providing targeted content and engaging visuals. -
How does PromotEdge approach website development for construction businesses?
Ans.PromotEdge follows a structured process: gathering client requirements, planning strategies, designing user-friendly interfaces, coding functionalities, testing for quality assurance, and providing post-launch support. Consult with us!
