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        Packaging

        Packaging is a multi-dimensional tool – both strategic and promotional. It acts as a silent communicator for the brand in the space it occupies on the shelf. Packaging is also an important marketing tool. A nice packaging can compel one to pick it up and get people to know more about the product. An inspiring packaging can also induce trial. A unique fabrication of packaging might garner interest in the product and make people give it a try.

        Our designs make packaging interesting and break the clutter. We ensure our product captures attention. Our comprehensive communication offerings include brand manuals, master packaging, variant adaptations, SKU adaptations, and more.

        Packaging is a multi-dimensional tool – both strategic and promotional. It acts as a silent communicator for the brand in the space it occupies on the shelf. Packaging is also an important marketing tool. A nice packaging can compel one to pick it up and get people to know more about the product. An inspiring packaging can also induce trial. A unique fabrication of packaging might garner interest in the product and make people give it a try.

        Our designs make packaging interesting and break the clutter. We ensure our product captures attention. Our comprehensive communication offerings include brand manuals, master packaging, variant adaptations, SKU adaptations, and more.

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        Solutions That Drive Results

        Master design development

        At the onset, we plan and design the master design, which is ideally done on the largest SKU size. The packaging consists of the product details, information, brand identity and all necessary information.

        Design extension into different sizes

        Not only master design, but we can also successfully extend your designs into multiple sizes by creating adaptations and making necessary changes. We also help you with regional translations.

        Format exploration

        Changes in product formats are also one important requirement which often arises. While the brand remains the same the product type changes, which needs the new packaging to retain the existing brand essence but in a new shape. Our packaging expertise also encompasses format changes in design.

        Clients

        Where Every Logo Tells A Success Story Our 200+ Collaborations.

        Our Approach and Working Process

        Packaging is the first impression a customer has of your product. So, if you don’t have the right packaging, you are at a loss for potential sales. We have a defined process that helps in bringing out the packaging which is relevant to your business, and consumer.

        One

        Research and analysis

        Like most of our work, we start our packaging with an in-depth study of the category. In packaging we not only study design but also the production material and formats. A design on paper can differ from the design on plastic. The format or production materials sets the possibilities that can be achieved in packaging. We also analyse the current packaging in the market to understand consumer preferences and choices.

        Two

        Define

        Since packaging is a multi-dimensional tool, it is important to plan it well. Planning for packaging depends on the information we want the packaging to convey, ideally, the brand name, brand story, and product name with logo come first and foremost. We can also create brand mascots which can add to the brand identity and packaging, while subtly connecting to the audience.

        Three

        Design

        The derivation of the packaging design from the brief is the most crucial step. The master layout needs to be planned in a way that it can be extended across variants, sizes, and formats. Colours play a very significant tool in the design; it is what helps to grab attention and easily convey the product. Colours are believed to arouse emotion, so colour selection is one of the crucial steps in the design process. The copy on the packaging should be functional and help one know more about the product, so the legibility of the content and its placement need to be planned well.

        Four

        Extension

        Once the design is locked, we prepare it into print-ready formats. We also create variants of the master design, adapt the packaging in different sizes, and create different artworks for multiple formats as per need. We are your one-point solution for all design and artwork requirements for packaging. We also consult about print and packaging.

        Our Approach and Working Process

        Packaging is the first impression a customer has of your product. So, if you don’t have the right packaging, you are at a loss for potential sales. We have a defined process that helps in bringing out the packaging which is relevant to your business, and consumer.

        One

        Research and analysis

        Like most of our work, we start our packaging with an in-depth study of the category. In packaging we not only study design but also the production material and formats. A design on paper can differ from the design on plastic. The format or production materials sets the possibilities that can be achieved in packaging. We also analyse the current packaging in the market to understand consumer preferences and choices.

        Two

        Define

        Since packaging is a multi-dimensional tool, it is important to plan it well. Planning for packaging depends on the information we want the packaging to convey, ideally, the brand name, brand story, and product name with logo come first and foremost. We can also create brand mascots which can add to the brand identity and packaging, while subtly connecting to the audience.

        Three

        Design

        The derivation of the packaging design from the brief is the most crucial step. The master layout needs to be planned in a way that it can be extended across variants, sizes, and formats. Colours play a very significant tool in the design; it is what helps to grab attention and easily convey the product. Colours are believed to arouse emotion, so colour selection is one of the crucial steps in the design process. The copy on the packaging should be functional and help one know more about the product, so the legibility of the content and its placement need to be planned well.

        Four

        Extension

        Once the design is locked, we prepare it into print-ready formats. We also create variants of the master design, adapt the packaging in different sizes, and create different artworks for multiple formats as per need. We are your one-point solution for all design and artwork requirements for packaging. We also consult about print and packaging.

        Testimonials

        Client Happiness Speaks Volumes

        Got Questions? Explore FAQs for Insightful Answers.

        How many changes can I make to the product design?

        The number of changes depends on factors like timeline, project scope and agreement with the design team. It is advisable to talk about clear design preferences to minimize revisions. Most of the projects involve a reasonable number of revisions, but too many changes may impact the timeline and cost.

        How long does it take to design packaging?

        At Promotedge, the time needed for design packaging is based on factors like project complexity, client feedback and scope cycles. Simple packaging designs take a few weeks while more detailed packaging can take up to months. 

        Should I provide my images, or do you design images on your own?

        Whether you provide your design images or rely on a designer, depends on your expertise and special needs. If you already possess visual assets for the design then providing them to the digital marketing company can benefit the outcome, however, if you need a professional graphic designer then collaborating with a skilled one is a wise choice. 

        What are the types of packaging material?

        Packaging materials offer a wide range of options that suit different purposes. Paperboard and cardboard are used for boxes and cartoons while plastic is used for PET, HDPE, LDPE and PVC which are bottles and containers. Glass on the other hand is a recyclable option that is common for bottles and jars. Metals like aluminum and steel are used for cans and foil packaging.

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