Audio Visual for
Fashion & Lifestyle Sector
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Each of these brands has found a story they want to share and they have been successful in creating that image in their audience’s mind. It’s needless to say, a brand only stands out when it shares a unique narrative that its customers can relate to.
At PromotEdge, our experts help you find that individuality and create stunning audio-visuals that leave an impression for years to come. From shooting fashion campaigns and social media videos to video lookbooks, animation and lifestyle video content, build a bond of trust that’s unbreakable.
Following is a list of services we provide at PromotEdge for the fashion and lifestyle sector:
Audiovisuals That Leave Lasting Impressions
The fashion industry is constantly coming up with new ideas and collections. But without enough promotion and marketing, your products, let’s say seasonal clothing, shoes, or watches won’t get enough exposure. Audiovisuals like a fashion campaign video with high-quality editing and resolution can instantly capture your audience interest coupling with good marketing strategy.
PromotEdge uses advanced equipment and editing technologies to create trendy campaign videos. With our strategic team by your side, we also devise the best approaches to make them go viral on social media platforms, like Facebook, Instagram, and YouTube. Give us a call!
Launching a new collection without video lookbooks and editorial shoots is like giving your audience a plateful of raw veggies and asking them to cook by themselves. Though it’s recommended to let your existing and potential customers have the freedom of styling the way they want if they don’t know the basics, your hard work won’t be appreciated enough. Lookbooks and editorial shoots are a creative way for brands to tell the story behind their products, the designer’s thoughts, intended style, moods, etc.
Behind-the-scenes (BTS) videos are very popular across all platforms in India, including Facebook, Instagram, X, and YouTube. People are generally curious about a newly released collection. With BTS videos, you can bring out the “real side” of your brand. Sharing a glimpse of your office culture, influencer partnership, or the product creation process raises interest in the audience, creates anticipation and builds brand awareness. During our audio-visual shooting and production, PromotEdge’s team takes various clips that can be used for BTS (Behind-the-scenes) moments. We make sure that with each post and story, you’re not just selling a product; you are actually crafting a lifestyle that’s instantly accessible and shareable.
Did you know that there are millions of videos shared on social media every single day? In this herd of social media posts, it can be challenging for brands to get attention from your target audience. Your videos need to be informative and engaging to keep your audience entertained and gain likes, shares, comments and subscriptions/follow.
When creating social media videos, fashion and lifestyle brands must consider their customer preference. Your targeted audience don’t want to see a generic video on their feed, they look for something useful or enjoyable for them or they will look past it. Delivering entertainment that clicks with your audience is what makes them come back for more. Being in the industry for several years, at PromotEdge our teams have a strong grasp on the current trends, likes and dislikes of the customers. We don’t create audiovisuals that just seem nice-looking, we create statement pieces that share our message to touch the hearts and minds of our audience.
In the fashion and lifestyle industry, people pay for what they see. If the videos/photos shown on your website/ social media are different from what you promised you saw, you may end up losing your customers. Seasonal engagement is critical, but year-round connection should be your ultimate goal. Building customer loyalty means delivering value, engagement, and excitement throughout the year. With data-backed strategies and innovative digital campaigns, brands can achieve visibility, relevance, and sustained consumer engagement. The objective is not just more conversions; it’s about building a loyal, passionate community that believes in your brand.
High-quality E-commerce and lifestyle videos let your customers explore the products giving an idea of how they will look on them which raises trust in the brand. Our team has collaborated with top brands across lifestyle and retail industries, such as Nitya Jewelry, Style Baazar, and Carlington Watches adding a touch of strategic storytelling. By partnering with us, your brand can rise above the competition, capturing not only the attention of an attention-deficit but fashion-conscious junta but also their hearts—where loyalty lives.
Videos are a universal language for people across the world. Even if they can’t understand the language, it still has the power to share the message. Motion graphics and animation offer a unique opportunity to engage with a mass audience, build trust, inspire their fashion sense and convert them into loyal customers. By crafting compelling visual narratives, brands can forge emotional connections with their audience, transforming mere products into lifestyle experiences.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Fashion & Lifestyle Brands: Brand Strategy
We belong to a generation where gaining and retaining attention has become a luxury, especially for Fashion and Lifestyle brands. The constant stream of posts, updates and notifications overwhelms users, making it difficult to fully concentrate on a single content. The rapid change in fashion trends with new designers and online retailers emerging also almost everyday acts like adding fuel to the fire. Thus, building a strong brand identity isn’t merely a business tactic; it’s essential for survival and growth.
Fashion & Lifestyle Brands: Digital Marketing
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Fashion & Lifestyle Brands: Web Solutions
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
Fashion & Lifestyle Brands: Audio Visual
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Our Audio-Visual Production Framework
Creating premium quality audiovisuals for lifestyle and fashion brands needs professional assistance. PromotEdges’s production team takes over all the responsibilities.
Pre-Production
Be it planning, scripting, storyboarding, budgeting or resource allocation, our team takes care of all the responsibilities.
Production
We begin filming and recording after getting approval of our script. Our team goes onsite if needed to check lighting and other aspects to capture raw content.
Post-Production
The post-production phase involves editing, sound design, visual effects, colour grading, and other major and minor details. Once we have the final product we share it with clients for the final saying.
Distribution & Broadcasting
PromotEdge’s marketing team also takes care of publishing audiovisuals on various platforms, including television, social media (Facebook, YouTube, Instagram, etc.), and websites.
Our Audio-Visual Production Framework
Creating premium quality audiovisuals for lifestyle and fashion brands needs professional assistance. PromotEdges’s production team takes over all the responsibilities.
-
Pre-Production
0 1Pre-Production
Be it planning, scripting, storyboarding, budgeting or resource allocation, our team takes care of all the responsibilities.
-
Production
0 2
Production
We begin filming and recording after getting approval of our script. Our team goes onsite if needed to check lighting and other aspects to capture raw content.
-
Post-Production
0 3
Post-Production
The post-production phase involves editing, sound design, visual effects, colour grading, and other major and minor details. Once we have the final product we share it with clients for the final saying.
-
Distribution & Broadcasting
0 4
Distribution & Broadcasting
PromotEdge’s marketing team also takes care of publishing audiovisuals on various platforms, including television, social media (Facebook, YouTube, Instagram, etc.), and websites.
Importance of Audio Visuals in the Fashion and Lifestyle Industry
One
Engaging with Customers
Audio-visuals make it easier for fashion and lifestyle brands to engage with their customers on social media and beyond. The audience nowadays looks for interesting content with a good story and high-quality editing. Share behind the scenes, a peek at new launches, user-generated content, and office culture or collaborate with influencers to connect with your customers.
Two
Bringing in New Fashion Trends
For fashion brands, it’s essential to create new fashion trends. Having a good vision is not enough, you need to execute it perfectly to reach out to your target audience. Audio-visuals can help you bring your thoughts to reality and share them with your audience so they can understand better.
Three
Reaching out to Global Consumers
Audiovisuals create a smooth route to connect with your audience on a global scale. Through an engaging product shoot, video outlook and animation you can draw their attention and share your story. If you are targeting maximum impact, the audio-visual content should reflect the brand’s authenticity and values while engaging with emerging trends. With expert guidance in digital content creation, you can use visual assets that resonate with a diverse audience.
Four
Gaining Audience Trust
Video content helps the audience to explore what a product would look like in real life. By using the videos creatively, fashion and lifestyle brands can display the human side of the brand, making it more relatable to their audience.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How does video content help fashion brands engage with customers?
Ans.Video content offers a dynamic way to tell a brand’s story, build trust, and inspire consumers. It allows brands to showcase new collections, behind-the-scenes moments, and product demos, which increase customer engagement and understanding. Videos are also highly shareable, driving organic reach and boosting brand awareness. -
Does audio-visuals increase conversions and sales for fashion brands?
Ans.Using video content of your products, such as clothes, jewellery, shoes, etc., on your social media or website can increase conversions. Sharing your products through tutorials, demos, and customer testimonials gives your audience better insights which plays a major factor in making more informed purchasing decisions. Additionally, engaging video content simplifies the buying process and can create a “try-before-you-buy” experience, improving overall sales performance. -
How do you use video performance for fashion brands?
Ans.Whether you use your videos to run social media campaigns, SEO, email marketing or target ads, you can track the performance metrics. Using various tools you can gather valuable data on audience behaviour, preferences, and engagement. These insights help brands refine their strategies, optimise future content, and better align their marketing efforts with consumer expectations, ensuring more impactful and targeted campaigns. -
Can creative videos improve customer loyalty to my clothing brand?
Ans.Creative video content shares a story that makes you create your own presence. Just like brands, such as Nykaa, Plum Goodness, and Mamaearth use their unique narrative to share their values to create emotional connections. Whether through behind-the-scenes glimpses or styling tutorials, high-quality video content positions the brand as authentic, relatable, and aspirational, fostering deeper loyalty and encouraging long-term relationships with customers.
