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        Brand Identity

        A brand identity is the first step towards creating a brand. It includes research and one-on-one interviews which lead to the selection of a unique nomenclature for the brand, which is followed by designing and developing the logo and brand identity kit.

        While the former is a strategy exercise which can be done in silo or in collaboration with the identity exercise. Brand name and logo need to be exclusive to ensure they stand out and cannot be proclaimed by another. The identity is followed by a corporate kit which comprises elements such as business cards, letterheads, envelopes, templates, stationery, and others depending on the nature of the business. It is then followed by a brand manual or a guide which dictates the usage terms of the identity, and this becomes a reckoner for all those who collaborate with the brand.

        A brand identity is the first step towards creating a brand. It includes research and one-on-one interviews which lead to the selection of a unique nomenclature for the brand, which is followed by designing and developing the logo and brand identity kit.

        While the former is a strategy exercise which can be done in silo or in collaboration with the identity exercise. Brand name and logo need to be exclusive to ensure they stand out and cannot be proclaimed by another. The identity is followed by a corporate kit which comprises elements such as business cards, letterheads, envelopes, templates, stationery, and others depending on the nature of the business. It is then followed by a brand manual or a guide which dictates the usage terms of the identity, and this becomes a reckoner for all those who collaborate with the brand.

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        Solutions That Drive Results

        Brand Visual Identity System

        We design visual identities which are cohesive and foster brand consistency across touchpoints.

        Our expertise extends to the visual domain, where we design a visual identity which is all cohesive, this includes logos, colour palettes, typography, and other visual elements that collectively create a strong and recognizable brand image, fostering brand consistency.

        Brand Guidelines

        We offer clear brand guidelines for uniform and systematic application.

        To ensure consistent and coherent brand application, we undertake the laborious activity of preparing comprehensive brand manuals and guidebooks. These guidelines serve as a roadmap for internal and external stakeholders, offering clear instructions on how to represent and communicate the brand across various channels and mediums.

        Clients

        Where Every Logo Tells A Success Story Our 200+ Collaborations.

        Our Approach and Working Process

        Your brand identity is what the consumer perceives of your business, which is why strategically choosing colour, typography, and design elements helps in making your business distinguishable in the eyes of consumers.

        One

        Research and analysis

        At the onset of brand identity, we deep dive into understanding the category and observing the other brands or competitors. A brand identity exercise is often preceded by a positioning activity, which sets the ideologies on which the identity is created. In case of no positioning activity, we analyse the brand purpose, objective, and derived nomenclature and prepare a brief.

        Two

        Designing the logo

        The design for the identity is then developed basis the derived brief. We decide on the important aspects of the identity such as mnemonic, fonts, icons, colours, and shapes, associated with the brand ideologies.

        Three

        Extension of the identity

        Once the design of the logo is complete, we prepare all associated tools and collaterals which give the shape of the identity. From stationery items such as business cards, letterheads, and envelopes, to extensive collaterals such as notepads, presentation slides and templates, to uniforms and glow sign boards, corporate identity kit can encompass various elements depending on the type of business, organization, or brand.

        Four

        Manual

        Once the logo and elements are locked in, we prepare a brand manual which explains the guidelines for the usage of the brand elements. It houses the dos and don’ts, the font details, and the brand colour codes in RGB, CMYK and Pantone codes. It gives a holistic knowledge that acts as a guide for all those who need to use the identity kit.

        Our Approach and Working Process

        Your brand identity is what the consumer perceives of your business, which is why strategically choosing colour, typography, and design elements helps in making your business distinguishable in the eyes of consumers.

        One

        Research and analysis

        At the onset of brand identity, we deep dive into understanding the category and observing the other brands or competitors. A brand identity exercise is often preceded by a positioning activity, which sets the ideologies on which the identity is created. In case of no positioning activity, we analyse the brand purpose, objective, and derived nomenclature and prepare a brief.

        Two

        Designing the logo

        The design for the identity is then developed basis the derived brief. We decide on the important aspects of the identity such as mnemonic, fonts, icons, colours, and shapes, associated with the brand ideologies.

        Three

        Extension of the identity

        Once the design of the logo is complete, we prepare all associated tools and collaterals which give the shape of the identity. From stationery items such as business cards, letterheads, and envelopes, to extensive collaterals such as notepads, presentation slides and templates, to uniforms and glow sign boards, corporate identity kit can encompass various elements depending on the type of business, organization, or brand.

        Four

        Manual

        Once the logo and elements are locked in, we prepare a brand manual which explains the guidelines for the usage of the brand elements. It houses the dos and don’ts, the font details, and the brand colour codes in RGB, CMYK and Pantone codes. It gives a holistic knowledge that acts as a guide for all those who need to use the identity kit.

        Testimonials

        Client Happiness Speaks Volumes