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        Influencer Marketing Agency

        Influencer marketing is a part of brand endorsement which includes influencer who have gained celebrity status among consumer of different channels. The goal of celebrity endorsement is to leverage the celebrity’s popularity and reputation to increase brand recognition and sales. At PromotEdge, we ensure the brands reach the audience by collaborating with individuals who have a significant online following and social influence to promote a brand, product, or service.

        As markets are getting saturated with similar brands, consumers are becoming picky with their choices. Instead of trusting companies/brands, people trust people, whom they know in real and value their opinion. As a social media agency, PromotEdge understands the brand and connects with the right influencer (after checking their attributes, audience, positioning, reach, etc.), to create awareness, generate leads, or convert sales. 

        Influencers can be found on a variety of platforms like Instagram, TikTok, YouTube, Twitter, LinkedIn, and Facebook. Each type of platform has a different type of influencer based on the content they produce, and the audience they reach. From sports, to finance, beauty to travel, we connect brands with the influencer that suits their brand story.

        Influencer marketing is a part of brand endorsement which includes influencer who have gained celebrity status among consumer of different channels. The goal of celebrity endorsement is to leverage the celebrity’s popularity and reputation to increase brand recognition and sales. At PromotEdge, we ensure the brands reach the audience by collaborating with individuals who have a significant online following and social influence to promote a brand, product, or service.

        As markets are getting saturated with similar brands, consumers are becoming picky with their choices. Instead of trusting companies/brands, people trust people, whom they know in real and value their opinion. As a social media agency, PromotEdge understands the brand and connects with the right influencer (after checking their attributes, audience, positioning, reach, etc.), to create awareness, generate leads, or convert sales. 

        Influencers can be found on a variety of platforms like Instagram, TikTok, YouTube, Twitter, LinkedIn, and Facebook. Each type of platform has a different type of influencer based on the content they produce, and the audience they reach. From sports, to finance, beauty to travel, we connect brands with the influencer that suits their brand story.

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        Influencer Marketing Platforms

        Instagram spans finance, lifestyle, and fashion; YouTube focuses on niches; LinkedIn influencers are industry experts.

        Instagram:

        Instagram has one of the most popular platforms for influencers where a large community of influencers is available to promote content on finance, lifestyle, and fashion. Instagram influencers post typically photos, videos, and stories and put brand collaboration to promote products. In Instagram, it is important to label paid for branded content. An influencer on Instagram can range from nano to mega influencers with a few hundred to millions of followers. 

        YouTube:

        YouTube is a platform for long-form, and with YouTube shorts also short-form content creators. The influencers on YouTube have a niche focus and produce content on specific topics such as beauty, cooking, gaming, etc. They have a large following and are often viewed as industry experts. 

        LinkedIn:

        LinkedIn influencers are individuals who have a strong reputation and following. They have a significant influence on their followers and the broader LinkedIn community and are often seen as thought leaders and experts in their field. They collaborate with the brands and products either by sharing opinions, news, creating polls, or insight that promotes the brand in an authentic way.

        Type of Influencers

        Nano influencers, with 1,000 to 10,000 followers, offer brands authentic, targeted engagement; micro to macro influencers provide varying audience sizes and impact levels.

        Nano Influencer

        With a smaller follower count, nano influencers provide a modest reach to the brand but a higher engagement rate. These are budding influencers with a strong network of people in the community. They curate hyper-authentic and personalized content for their audience. Nano Influencers are people whose follower count ranges typically from 1000 to 10,000 followers. 

        As a digital marketing agency, we find these influencers based on factors such as demographics, niche, and conversion rate to fit with the client’s needs. By partnering with nano influencers, PromotEdge helps businesses to reach a more targeted audience, and establish trust with the audience, in a cost-effective way. 

        Micro-Influencer

        Micro-influencers, for example, can be highly effective at driving conversion rates, as their smaller but highly engaged audiences tend to trust their recommendations and are more likely to make a purchase based on their endorsement. The follower would range anywhere from 10K to 50K, and known for creating an impact on larger audience groups. 

        Mid-Tier Influencer

        Mid-Tier Influencers may not have celebrity status, yet they have a lot of potential to create engagement among their trusted followers, and people who find them on the discovery page. With audiences between 50K to 500K, they offer brands reach, and engagement by just having a conversation around it. Our team helps in influencer management with brands and agencies that help to promote brands and drive growth. 

        Macro Influencer

        With over 500K to 1 million followers, macro influencers are celebrities, TV personalities, athletes, or thought leaders. Since they can leverage their status which they have off-social media into digital space, they come with the potential of high engagement and represent higher value.

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        Why is Influencer Marketing Important For My Brand?

        Influencers create a sense of connection with the brand that influences consumers to act, and buy the marketed products. Currently, influencers have a prominent position in the behavior of media consumption, where consumers take decisions on who and what to listen to.

        How Do I Know Which Influencers To Work With?

        At PromotEdge, we use statistics and data to identify relevant influencers to your brand. We take account of niche, audience demographics, engagement rate, and content quality to make the best fit for your brand.

        How Much Do Influencers Cost?

        The cost of an influencer largely depends on factors such as the number of followers, engagement, the scope of the campaign, the number of posts, and the type of content produced. At PromotEdge, we work with clients to determine a budget that meets marketing goals to stay within their financial constraints.

        How do you ensure the content produced by the influencers aligns with my brand’s messages?

        We develop/take a brief from our client about the campaign’s value and messaging, and conduct a walk-through with the influencer. We provide feedback, and guidelines to ensure the content is on-brand and resonates with the target audience.

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