Digital Marketing for IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
At PromotEdge, a full-service digital marketing agency from India, we specialize in building strong online presences that connect companies with the right target audience. Whether you need SEO to improve rankings, social media marketing to engage investors, or email marketing to drive recall, we have got the strategies to help your business stand out.
We understand that the right digital strategy and interventions can turn potential buyers into loyal shareholders—because in today’s competitive market, it’s not just enough being found, but is about being trusted. Let us help you build an unbreakable bond with your customers through creative digital marketing approaches. Consult with us today!
Solutions That Drive Results
IPO and listed companies must use search engine optimization (SEO) for maximum visibility. Through SEO your website can land at the top of search results, increasing the chances of connecting with potential investors. The higher your visibility, the better your chances of building relationships with those looking for investment opportunities.
Our SEO strategies boosted Shyam Metalics’ organic search rankings, while targeted performance marketing campaigns brought more eyeballs to their platforms. The result? Increased reach and engagement across every major social media channel. With Tata Steel (Metaliks): we took it further by integrating CSR videography and office branding solutions to create consistency across both digital and physical environments.
When a private company is planning to sell their shares for the first time, they need to let people know about their existence, what product or service they offer, their values, and beyond. What could be better than display advertising, especially when you are in a pinch? Display marketing involves using images, graphics, animations, and other multimedia content to capture attention and engage them to take action.
At PromotEdge, our digital marketing team helps you promote your brand through advertising across websites, apps, and social media platforms. We understand that running ads targeting investors is entirely different from advertising to your customer. We stand by your site creating personalized ads, so you can focus on other urgent matters.
The market is competitive, and in some cases, businesses need to make immediate decisions. Data analytics and automation allow businesses to gather real-time data, including engagement, feedback, etc., to optimize their campaign strategy. Using the advanced tools allows you to interact directly with shareholders and investors, both existing and prospective, collect feedback, and make adjustments.
Businesses can engage on social media with their clients, employees, the general public and prospective investors and shareholders. Social media platforms like LinkedIn, Instagram, Twitter, and YouTube let you share updates, expertise, and milestones directly with your audience. These platforms are powerful tools for building your reputation and creating meaningful connections with investors.
You can showcase technical & management expertise and industry & market leadership using media tools such as blog posts, videos, podcasts, and thought leadership content. These are tools that offer a window into your business—highlighting your products, services, industry environment, risks, opportunities, and competitive advantages. Content marketing builds trust, positioning your company as a market and industry leader worth investing in.
Many IPOs find it difficult to share their narrative with their audience. Social media influencers can become the voice of these companies, sharing powerful messages that influence millions. Collaborating with industry-relevant influencers with strong followers can open up an excellent opportunity to create a buzz on social media platforms. At PromotEdge, we help brands connect with local and popular influencers. For consumer-facing brands like Style Baazar, our influencer marketing campaigns tapped into new audiences, creating buzz and building brand loyalty in highly competitive spaces.
If you open your mail, be it personal or professional, there are several emails piled up. While going through the mail, you may find something interesting and open it. However, it needs to be engaging enough with an interactive subject and body.
Email marketing is a powerful strategy to keep investors engaged by sharing updates on trends, IPOs, and business achievements. Brands can create personalized emails to share mission, vision, unique value proposition, and other information. At PromotEdge, we help you segment your audience, create engaging content, track your results and optimize your strategy .
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Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
IPO and Listed Companies: Brand Strategy
Branding contributes greatly to the success of IPO (Initial Public Offering). However, founders often fail to analyze the full potential of a purposeful brand strategy and miss marketing opportunities. Companies are not up against just one or two competitors in the share market; the number is pretty overwhelming, and moreover, not all brands are of the same size. Depending on the companies and investors, IPS can be categorized in different types. For example, small and medium enterprise (SME) IPOs and mainboard IPOs.
IPO and Listed Companies: Creative Designing
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
IPO and Listed Companies: Web Solutions
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
IPO and Listed Companies: Audio Visual
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Our Approach and Working Process
Let’s explore how PromotEdge adds a competitive edge to IPO and listed companies:
Understanding audience
Companies that are planning to go public would mostly target investors. However, there are various types of investors in the market, including qualified institutional investors, anchor investors, retail investors, and high-net-worth individuals. Our team helps you identify which investors are most likely interested in investing in your organization.
Digital Strategy Development
Once we know whom to target, we research their preferences and behaviour to create strategies. Our team keeps in mind all the UVPs of your brand and shows it to the audience repeatedly, so it’s hard for them to forget.
Running Campaign
We at PromotEdge, run multiple campaigns based on our client demands. Whether it’s social media marketing, SEO, display advertising or influencer marketing, we offer customized campaign strategies for higher reach.
Performance Evaluation and Campaign Optimization
Our primary objective is to maximize your return on investment (ROI). Our digital marketing team regularly monitors campaign performance, identifies pain points and optimizes campaigns to improve effectiveness.
Our Approach and Working Process
Let’s explore how PromotEdge adds a competitive edge to IPO and listed companies:
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Understanding audience
0 1Understanding audience
Companies that are planning to go public would mostly target investors. However, there are various types of investors in the market, including qualified institutional investors, anchor investors, retail investors, and high-net-worth individuals. Our team helps you identify which investors are most likely interested in investing in your organization.
-
Digital Strategy Development
0 2
Digital Strategy Development
Once we know whom to target, we research their preferences and behaviour to create strategies. Our team keeps in mind all the UVPs of your brand and shows it to the audience repeatedly, so it’s hard for them to forget.
-
Running Campaign
0 3Running Campaign
We at PromotEdge, run multiple campaigns based on our client demands. Whether it’s social media marketing, SEO, display advertising or influencer marketing, we offer customized campaign strategies for higher reach.
-
Performance Evaluation and Campaign Optimization
0 4
Performance Evaluation and Campaign Optimization
Our primary objective is to maximize your return on investment (ROI). Our digital marketing team regularly monitors campaign performance, identifies pain points and optimizes campaigns to improve effectiveness.
Importance of Digital Marketing in IPOs and Listed Companies
One
Builds Brand Awareness
No investor in their right mind would be interested in investing in a business they never knew existed. The same goes for your target customers. Before going public, a company should work on building brand awareness. Digital marketing helps you achieve a positive outcome through various strategies.
Two
Attracts Investor Attention
The digital world is very fast-paced in nature! With easy access to information, your target audience can easily get distracted or overwhelmed. By using SEO, SMM, targeted advertising, IPOs and listed companies can communicate their message to the investors and attract their attention.
Three
Creates product/service demands
Jo Dikhta Hain, Wo Bikta Hain! If you want to increase your stock prices, you need to increase the demand for your product service. Digital marketing helps brands to promote their products and services to the right audience, create hype, and make their brand more noticeable.
Four
Capital Acquisition
Most IPOs and listed companies are trying to raise their capital to meet their work goals. However, the growing competition in each industry can reduce the profitability in market share. Digital marketing allows brands to create their own identity, which increases the brand value.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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What role does SEO play in a company’s website strategy?
Ans.Search engine optimization (SEO) ensures your website ranks higher in search engine results, increasing visibility to potential investors. SEO techniques, such as keyword optimization, fast loading speeds, and mobile-friendly design, help attract both retail and institutional investors while web analytics track performance for continuous improvement. -
Why is digital marketing important for listed companies and those preparing to go public?
Ans.Digital marketing helps companies capture attention, build trust, and engage with potential investors across global markets. It ensures visibility, increases brand awareness, and creates meaningful connections with shareholders through targeted campaigns and online platforms. -
How can digital marketing provide a global reach at a lower cost compared to traditional advertising?
Ans.With digital campaigns, location is no longer a barrier. Potential investors from anywhere in the world can find and connect with your business, and digital marketing tools like SEM and social media are more cost-effective and easier to track than traditional advertising methods. -
What role does SEO play in attracting investors and shareholders?
Ans.SEO helps your company’s website rank higher in search results, making it easier for potential investors to discover your business. High visibility increases the chances of engaging with stakeholders looking for new investment opportunities. -
How can social media platforms be used to engage with investors?
Ans.Platforms like LinkedIn, Instagram, and YouTube allow businesses to share updates, achievements, and thought leadership content directly with their audience. These interactions help build trust, enhance reputation, and foster relationships with potential investors and shareholders. -
What are the benefits of real-time engagement through digital marketing?
Ans.Digital marketing enables companies to interact directly with investors and shareholders, gather feedback, and make timely improvements. Tools like email marketing help keep investors informed about trends, IPOs, and business milestones, fostering trust and long-term relationships.
