Creative Design for
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Creative design is not just a tool for decorating your website or adding an aesthetic touch to your social media. Depending on how you use it, it can share valuable information, resolve concerns and queries, and also evoke positive emotions. It can completely change the perspective of how people feel about your brand before they’ve even interacted with your product or service.
At PromotEdge, we help you build a strong brand story. To us, it’s not just about delivering services—it’s about creating seamless, unforgettable experiences. Every project we touch on—whether it’s branding strategy, content marketing, website design, or social media management—is driven by one obsession: integrating every piece into a unified whole that transforms how businesses engage, grow, and communicate. Let us help you build a strong connection with your potential investor. Consult with us!
Visuals that speak louder than just words
For companies, whether listed or gearing up for an IPO, differentiating themselves from the competition takes top priority. A well-defined brand campaign can help brands share their unique value proposition with the investor and audience and why they are the best in their field.
Creative design is just a visual, it’s a communication tool that allows brands to present their intangible thoughts and ideas in tangible forms. The design process involves using engaging colors, typography, and visual elements to explain product information, service expertise, company vision, future objectives, and more.
As a business owner planning to launch an IPO, we understand that you might be swamped with workload. However, it’s also essential to pay attention to whether your brand is visible to your target audience and investors. Creative design brings your brand to life, helping you earn the attention you deserve. It’s not just about looking good—it’s about showing stakeholders why your story matters.
When done right, every infographic, client testimonial, and even the product packaging can tell your story to your audience and make people believe in it. And belief is what drives everything—from engagement to investment, from attention to loyalty. In a crowded market, gaining trust from your audience and stakeholders is a grand achievement that helps you move forward.
HR communications hold the key to success for companies that are planning to go public. Even for already listed companies, HR communications hold equal importance. The success of a company is defined by their employees, as they play a major role in managing core business operations and communicating with clients. Your human resource department ensures that your employees feel satisfied.
Not just that, HR communication is also essential for maintaining transparency and following regulatory compliance. We at PromotEdge help brands share complex policies and company culture through engaging creative design. By using our creative team, you can share your value and vision with the world and improve your reputation in front of your customers, employees, and investors.
To know more about how we work, schedule a consultation with us!
As the world is witnessing more technical progress, data has become more accessible. Investors and shareholders are not just randomly invested in your endeavour without thinking about their own gain. Thus, it is important that IPOs and listed companies provide them with an annual report that clearly shows the performance and operation throughout the year.
However, with a busy schedule of stakeholders and investors, it can be time-consuming to meet them in person. Hence, most companies nowadays prefer digitalizing their annual reports. Hiring expert designers can help businesses create an engaging annual report with infographics, charts, and illustrations to simplify the complex data, making the report more interactive and impressive.
To maintain steady growth, IPOs and listed companies need to focus on employee retention. Using workplace branding helps brands to build a strong relationship with their staff that’s not just limited to boss-employee relationships. Your employees feel a sense of belonging and are more committed to work. For instance, adding creative collateral like a logo, or tagline to your workspace can leave a positive impression to your employees as well as stakeholders.
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Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
IPO and Listed Companies: Brand Strategy
Branding contributes greatly to the success of IPO (Initial Public Offering). However, founders often fail to analyze the full potential of a purposeful brand strategy and miss marketing opportunities. Companies are not up against just one or two competitors in the share market; the number is pretty overwhelming, and moreover, not all brands are of the same size. Depending on the companies and investors, IPS can be categorized in different types. For example, small and medium enterprise (SME) IPOs and mainboard IPOs.
IPO and Listed Companies: Digital Marketing
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
IPO and Listed Companies: Web Solutions
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
IPO and Listed Companies: Audio Visual
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Our Approach and Working Process
We at PromotEdge follow a systematic approach when it comes to creative designing for IPO and listed companies. Following are a few steps involved:
Research & Communication
During our first consultation, we discuss your objectives and vision to have a clear understanding of your brand’s culture, products and services. Our team does thorough research on competitors, audience preferences, and investors to gain all the necessary information.
Brainstorming
Narrative is a powerful communication tool for IPO and listed companies. Our team brainstorms new ideas and concepts that can surely leave an unforgettable impression to your target audience.
Design development
Whether it’s graphic design, web design, packaging design, or any other collateral, we use the same colour palette and fonts to maintain similarity across all platforms. Our designers have expertise in using various tools, including Canva, Figma, Adobe Illustrator, and more.
Feedback
For companies that are planning to go public, it’s essential to create a strong brand identity. Our team understands the concerns our clients may have and is open to feedback to deliver final products that achieve their objectives.
Our Approach and Working Process
We at PromotEdge follow a systematic approach when it comes to creative designing for IPO and listed companies. Following are a few steps involved:
-
Research & Communication
0 1Research & Communication
During our first consultation, we discuss your objectives and vision to have a clear understanding of your brand’s culture, products and services. Our team does thorough research on competitors, audience preferences, and investors to gain all the necessary information.
-
Brainstorming
0 2
Brainstorming
Narrative is a powerful communication tool for IPO and listed companies. Our team brainstorms new ideas and concepts that can surely leave an unforgettable impression to your target audience.
-
Design development
0 3
Design development
Whether it’s graphic design, web design, packaging design, or any other collateral, we use the same colour palette and fonts to maintain similarity across all platforms. Our designers have expertise in using various tools, including Canva, Figma, Adobe Illustrator, and more.
-
Feedback
0 4
Feedback
For companies that are planning to go public, it’s essential to create a strong brand identity. Our team understands the concerns our clients may have and is open to feedback to deliver final products that achieve their objectives.
Importance of Creative Designs for IPO & Listed Companies
One
Attracts Attention
For IPOs and listed companies, drawing a certain amount of attention can help them gain enough investor support they desire. Creative designs involve both text and illustrations, which make them soothing to the eyes and also easy to understand. It keeps your audience hooked and more interested in buying your products or services.
Two
Creates Differentiation
In India, the number of companies going public is increasing with each passing year. In such a competitive scenario, IPO companies need to share how they’re different from their competitors to not get swept away. By using visual elements, fonts and colours, brands can communicate their USPs (unique selling points) more clearly to stakeholders and investors.
Three
Boosts employee morale
Sharing your IPOs is an achievement in itself. However, brands also need to concentrate on keeping their employees satisfied. By using creative designs for HR communications and workplace branding, companies can share their work culture and create a positive working environment. It makes employees feel more valued and also attracts new talents.
Four
Shares crucial business information
To convince investors and stakeholders to invest in your business, IPOs and listed companies must share core business information. For example, annual reports and financial statements are crucial to analysing future growth opportunities. Using creative design tools, charts, and graphs allows businesses to share information in a more interactive manner.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How does creative designing help with storytelling important for listed companies and those preparing for an IPO?
Ans.Numbers and forecasts are essential, but every IPO and listed company is focusing on that. If you want to leave a memorable impression on your investors and shareholders that’s hard to forget, you need to use the power of storytelling. The information you share about your company and its purpose can influence customers' as well as investors’ purchase decisions. Creative design adds colour to your narrative, making it more eye-catching. -
How does creative design help with building a brand?
Ans.For IPO and listed companies, it’s very important to grow as a brand. How they are perceived by their customers and the general public can impact their share price. Just put yourself in their shoes. Would you invest in a brand you've never heard of? The answer is pretty simple, right? Let us know if you would like our assistance; we would be happy to help you. -
How many clients has PromotEdge worked with?
Ans.At PromotEdge, we have a decade of experience in our pocket. We have the opportunity to collaborate with leading names, including Tata Steel, Tega Industries, Shyam Metalics, ARC Composites, and Style Baazar. And it’s not just creative designing; we have supported the brands with digital marketing, video production, branding, and website designing and development.
