Audio Visuals for Real Estate Industry
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
People don’t just buy homes; they buy dreams. In a crowded market, the key to visibility isn’t just showing your audience more and more ads—it’s about telling a story that resonates. Audio-visual assets leave a strong impression on your potential buyers that works more effectively than text alone. 3D architectural walkthroughs are a perfect example of how using audio-visual creates a positive impression.
Using AR and VR technology is far better than architectural sketches because it allows your potential clients to visualise a property. People love to see where their investment is going. By utilising 3D modelling and architectural walkthroughs, you provide potential buyers a glimpse of their future which is more meaningful and memorable. At PromotEdge, we create custom audio-visuals according to your needs and client preferences.
Audio Visuals That Leave Lasting Impressions
TV commercials have always been a classic approach for creating brand awareness and reaching out to a mass audience. With intriguing plots, music or celebrity appearances, these commercials build brand credibility and influence people’s perception of a brand. At PromotEdge, we have an in-house team who can bring your visions and ideas to reality. We create engaging narratives that resonate with potential property buyers and build a genuine connection.
Trust, authenticity, belonging, and safety—these are four non-negotiable factors of the real estate industry. When an individual is spending their years of savings on buying a property, they want to know whether their investment is safe. Corporate videos are useful to show a real-estate brand’s credibility. At PromotEdge, our video production team creates professional and visionary videos showcasing your values, purpose, achievements and customer journeys to leave a strong impression among your investors and stakeholders.
First-time property investors/ home buyers have many questions about a property. For instance, how old is the property, is the neighbourhood good, what is the buying process? The list goes on. With explainer’s videos, realtors/builders can resolve their queries and put their minds at ease.
Buying a property is not something an individual does on impulse. There’s a lot of planning and research before making a final decision. Whether it’s buying a house/ flat or land, nowadays most people want to check the place before planning an onsite visit to avoid spending their valuable time on properties they don’t want. Sharing video clips of the land or building with your potential will quench their curiosity and help them make informed decisions.
However, it’s essential to present a high-quality video that highlights the positive aspects of the property. As your audio-visual communication partner, we have a capable in-house team and partner agency. We thoroughly inspect your properties to capture the perfect clips that your audience would love to see.
3D modelling and architectural walkthroughs are the real game-changer for the real estate sector. As it can be hard for home buyers to pay a visit to the property all the time, virtual staging is the best solution. It cuts down the unnecessary property visits. Technologies like augmented reality (AR) and virtual reality (VR) allow realtors/builders to display their property virtually to the audience and explain layouts, room size, and the overall experience.
Virtual staging opens up unlimited opportunities, where buyers can explore different design styles, and visualize floor plans and furniture placing. Clients can share their thoughts on the construction process for architects to make the necessary adjustments. High-quality virtual tours also give you a competitive advantage on property listing sites like MagicBricks.com, Housing.com, 99acres.com, PropTiger.com, etc.
Social media videos, like Facebook and Instagram reels, YouTube shorts, and long-form video content if used in the right way, can create hype around new property listings. With the rise of platforms like Instagram, social media videos have become an essential tool for reaching younger home buyers who consume content primarily in visual formats. By leveraging these assets, you can increase engagement, improve conversion rates, and ultimately drive more sales.
Being in the competitive market of the real estate industry, saying “Buy Now” is not enough to encourage customers to invest in a property. You need to be more creative, transparent and genuine. Long-term assets like slogans, trademarks, and VR-based video content are brand IP that gives you a marketing advantage. At PromotEdge, our expert team helps you create a strong presence through branded IP content, so your communication and voice don’t get lost in the noise.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Real Estate: Brand Strategy
The real game of real estate business is the Brand Strategy. We at PromotEdge excel in delivering comprehensive brand strategies for realtors to create an engaging narrative.
Real Estate: Creative Designing
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Real Estate: Digital Mrketing
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate: Web Solutions
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Our Approach and Working Process
Creating audiovisual content for the real estate industry is a long process. Here’s a short guide to how we function to bring you and your clients with engaging content that is tailored to your industry needs:
Pre-production
Real Estate companies focus on different niches, some market residential properties while others specialize in commercial properties. At PromotEdge, our team works closely with our clients to understand their areas of expertise, requirements, and target audience to create a tailored plan. In some cases, a site visit might be necessary, therefore our team arranges dates with clients to explore the area. Once we have inspected the site, we create a storyboard, script, and short list of shots. We also decide on budgets, and whether clients want to work with influencers to ensure client satisfaction.
Production
The production stage involves cinematography and filming. At PromotEdge, we utilize advanced equipment, technology and methods to take high-quality aesthetic video footage. Whether it’s corporate videos, TV commercials or explainers videos, we create engaging audio-visuals that bring you close to your audience. Our creative director and video production team oversee light, angles, location, special effects, and voiceovers.
Post Production
Taking the perfect clips is not enough. There is a lot of work that follows to create an impactful video that will be in your audience’s mind even after months. In this stage, we use footage, and effects, add subtitles, and sound effects., based on the sentiment we want our audience to feel. For instance, if we are targeting individuals who are looking for a property to live with their family, the video should share a sense of warmth to touch our audience.
Delivery
With the advancement of technology, real estate companies now have a plethora of platforms for sharing their audiovisuals, such as Facebook, YouTube, Instagram, etc. Based on the platform, the video size and resolution might need to be changed. At PromotEdge, we share the right format and size to be utilised in different media formats.
Our Approach and Working Process
Creating audiovisual content for the real estate industry is a long process. Here’s a short guide to how we function to bring you and your clients with engaging content that is tailored to your industry needs:
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Pre-production
0 1Pre-production
Real Estate companies focus on different niches, some market residential properties while others specialize in commercial properties. At PromotEdge, our team works closely with our clients to understand their areas of expertise, requirements, and target audience to create a tailored plan. In some cases, a site visit might be necessary, therefore our team arranges dates with clients to explore the area. Once we have inspected the site, we create a storyboard, script, and short list of shots. We also decide on budgets, and whether clients want to work with influencers to ensure client satisfaction.
-
Production
0 2
Production
The production stage involves cinematography and filming. At PromotEdge, we utilize advanced equipment, technology and methods to take high-quality aesthetic video footage. Whether it’s corporate videos, TV commercials or explainers videos, we create engaging audio-visuals that bring you close to your audience. Our creative director and video production team oversee light, angles, location, special effects, and voiceovers.
-
Post Production
0 3
Post Production
Taking the perfect clips is not enough. There is a lot of work that follows to create an impactful video that will be in your audience’s mind even after months. In this stage, we use footage, and effects, add subtitles, and sound effects., based on the sentiment we want our audience to feel. For instance, if we are targeting individuals who are looking for a property to live with their family, the video should share a sense of warmth to touch our audience.
-
Delivery
0 4
Delivery
With the advancement of technology, real estate companies now have a plethora of platforms for sharing their audiovisuals, such as Facebook, YouTube, Instagram, etc. Based on the platform, the video size and resolution might need to be changed. At PromotEdge, we share the right format and size to be utilised in different media formats.
Importance of Audio Visual in the Real Estate
One
Better Engagement
Audio Visuals can be more engaging than static images, as it has more scope to show your creativity, imagination and thoughts. A high-quality video tells a compelling story that would be hard to ignore. Create short and long-term videos with business objectives, customer feedback, previous properties clips, and how you work for better engagement.
Two
Build Trust & Transparency
The real estate sector is built on trust and transparency. It involves investing large sums, thus property buyers want genuine details. With audio visuals, your audience can check the property up close and make informed decisions.
Three
Highlighting Property Perks
The real estate sector has gained a major advantage using AR, VR technology and 3d modelling. These technologies help to shape how a property would look upon completion. Highlight certain features that customers look for in a property, like natural lighting, layout, neighbourhood, etc.
Four
Higher Conversion Rates
Customers usually take a long time to consider before buying a property. They look into different builders and realtors before making a decision. Most of the information they need can be obtained from the Internet. Integrating engaging audiovisuals on your website and social media improves your brand’s credibility, connects with audience emotions and increases the conversion rate.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How can virtual tours and videos boost real estate sales?
Ans.Virtual tours and high-quality videos allow potential buyers to explore properties remotely, offering a realistic view of the homes without the need for in-person visits. This not only enhances the buying experience but also widens the audience base, attracting buyers from different locations or those unable to attend physical property visits. -
How long will it take to create a real estate video?
Ans.The timeline for a property-related video depends on various factors, including scripting, the length of the video, whether we’ll be provided with video clips, or need to shoot from our end, etc. Contact us for more details! -
Will you also help with promoting the real estate video?
Ans.Yes! Once we have finished with postproduction, our team utilizes our digital marketing expertise to strategically promote it on the right platforms for maximum visibility.
