Audio-Visual Solutions for Industrial Machinery & Equipment Industry
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Wondering how videos can change the opinion of your brand to your target audience? Audiovisuals are not just marketing tools; depending on how you use them, videos can help you build an emotional connection with decision-makers. In the industrial machinery and equipment sector, business leaders look for reliable solutions that will last years.
Brands can create a video that offers a sense of assurance while focusing on other aspects, such as sustainability, innovation, and brand culture. At PromotEdge, our objective is to help you find the connection that makes your target audience feel attached to your brand. We have a team who are experienced in working with industrial businesses and help you bring your vision into reality. Schedule a meeting with us today!
Audiovisuals That Leave Lasting Impression
Videos aren’t just a tool for marketing in the industrial machinery and equipment industry. Based on the quality of the video and the message you share, it allows businesses to connect with their audience on a deeper level. It’s a strategy for businesses to spread brand awareness and create a positive impression on their audience.
When it comes to consuming information, every decision-maker has different ways. Some may like to read long articles, while others may prefer video content. In fact, audiovisuals are more preferable as they involve both sound effects, visuals, and motion. Corporate videos with a solid objective, for example, highlighting the safety guidelines when using heavy machinery or sustainability practices during manufacturing, showcase a company’s credibility and authenticity.
Product and facility shoots are always a wise choice for industrial machinery and equipment manufacturers. It allows brands to showcase how their products are made, the technologies used during the production, and the process they follow. Since the industrial machinery and equipment sector involves bulk purchases, product and facility shoots can leave a deep impression on decision-makers.
At PromotEdge, we have assisted many businesses by creating engaging audiovisuals with powerful messages. One of our recent projects was with Skipper Ltd—a manufacturer of power transmission and distribution structures, polymer pipes, and fittings. The company wanted to share the story of its commitment to quality, innovation, and sustainability.
The objective was to shore up a reputation as a trusted global leader in engineering and polymers. We partnered with them to create a captivating audiovisual factory shoot that captured their manufacturing process proficiently. We highlighted their dedication to innovation and sustainability as well as their commitment to quality. The final video became a valuable asset to integrate on their website, share on social media, and add in presentations to explain the brand’s narrative to their existing clients, stakeholders, and target audience.
Finding a way of communication is essential for the industrial machinery and equipment sector to build customer relationships and gain loyalty. Explainer videos create an opportunity for businesses to connect with their audience. With the advancement of technology, heavy machines are becoming more complex, and so is sharing information regarding the products. It can be very difficult for audiences to understand all the technical information without in-depth knowledge of the industry.
Many decision-makers are keen to know about the product before making a purchase, as it is an expensive investment. However, if they can’t comprehend the product, its specifications, special characteristics, and how it will be beneficial for their business, they may choose your competitor who is explaining their products better. But with explainer videos, industrial machinery and equipment manufacturers can share all the crucial information more engagingly. It helps brands to overcome the language barrier and maintain transparent communication. At PromotEdge, we help brands create explainer videos in different formats and languages so you never miss an opportunity to connect with your customers.
On social media platforms, audiences are not looking for just words; they want an experience. Social media has become a popular platform for B2B marketing, but not all brands are excelling at capturing their audience’s attention. If you feel confused as to why the answer would be a lack of engaging content. Social media platforms like Facebook, LinkedIn, Instagram, and X are not just for entertainment but also for information sharing and building connections. However, it’s essential for brands to know what their audience wants and how they can approach them while sharing their intended narrative.
Videos are popular social media content that can outperform other media formats. Let’s say you have made a time-lapse of a time-lapse on how a truck is manufactured or shared a video explaining how to resolve a machinery problem that users often face. These kinds of videos raise interest, resolve problems, and most of all, keep your audience engaged.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Industrial Machinery & Equipment: Brand Strategy
To thrive in India’s crowded industrial market, which risks becoming commoditized, it’s no longer enough to just show up. You need to be seen, to be known, and to matter. A strong brand identity slices through the noise in cost-conscious, performance-driven markets. A solid industrial brand isn’t just about consistency—it’s about trust. When decision-makers see your credibility, they come back.
Industrial Machinery & Equipment: Creative Designing
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
Industrial Machinery & Equipment: Digital Marketing
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Industrial Machinery & Equipment: Web Solutions
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Our Audio-Visual Production Framework
Audiovisuals tend to build credibility, trust, and emotional connections that are hard to attain in the industrial sector. At PromotEdge, we help our clients create high-quality video content that conveys professionalism and credibility.
Pre-Production
Audio-visuals like product, corporate, and process shoots can be time-consuming. It involves conceptualising, planning, and story writing. We have a team of directors, scriptwriters, and production members who visit the filming area, pick equipment for shooting, and also discuss budgeting.
Production
During the production phase, we take multiple video clips guided by our director and producer. Our team records the audio clips separately if needed. Once we have gathered all the necessary clips, we share them with the video editing team to start the editing process. Our editors assemble the videos in an engaging way with visual effects and sound mixing and share the final product with our clients.
Distribution & Broadcasting
Once we got the green flag from our clients, we immediately began working on content distribution and broadcasting on specific channels. We share the final video and the behind-the-scenes footage across multiple channels for maximum reach.
Our Audio-Visual Production Framework
Audiovisuals tend to build credibility, trust, and emotional connections that are hard to attain in the industrial sector. At PromotEdge, we help our clients create high-quality video content that conveys professionalism and credibility.
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Pre-Production
0 1Pre-Production
Audio-visuals like product, corporate, and process shoots can be time-consuming. It involves conceptualising, planning, and story writing. We have a team of directors, scriptwriters, and production members who visit the filming area, pick equipment for shooting, and also discuss budgeting.
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Production
0 2
Production
During the production phase, we take multiple video clips guided by our director and producer. Our team records the audio clips separately if needed. Once we have gathered all the necessary clips, we share them with the video editing team to start the editing process. Our editors assemble the videos in an engaging way with visual effects and sound mixing and share the final product with our clients.
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Distribution & Broadcasting
0 3
Distribution & Broadcasting
Once we got the green flag from our clients, we immediately began working on content distribution and broadcasting on specific channels. We share the final video and the behind-the-scenes footage across multiple channels for maximum reach.
Importance of Audio Visuals in the Industrial Machinery & Equipment Sector
One
Creates an Emotional Connection
Explainer videos and product facility shoots offer a way for industrial equipment and machinery manufacturers and sellers to create an emotional connection with their target audience. Brands can share meaningful messages that make their brand stand out in today’s competitive marketplace. That is why large organisations, like Caterpillar, have made significant and creative investments in audiovisual content.
Two
Improves Google rankings
Video content keeps your audience on web pages longer. Sharing a machinery manufacturing video or explaining an equipment specification helps your audience understand your products much better. Video contents are also preferred by search engines. By optimising video content on your website, brands can improve their search appearance.
Three
Builds Trust & Credibility
The virtual market of the industrial machinery and equipment sector can be tough to crack. It’s especially due to the complex information and expensive investments. Most decision-makers look for a brand that they can trust. High-quality visuals, such as client testimonials, case studies, and explainer videos, help decision-makers to understand the product better and explore how they work, which builds trust and credibility.
Four
Boosts Marketing Efforts
Video content is an effective marketing tool for brands to promote their products. Whether it’s for social media marketing, attracting website traffic, or increasing conversion rate, video content makes it easier for brands to promote and explain their products.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How is data an important factor for industrial machinery and equipment manufacturers?
Ans.When preparing a video for the industrial machinery and equipment sector, data plays an essential role. It helps businesses to identify whom to target and what their potential customer would prefer to watch, which increases the overall engagement rate. -
Should industrial manufacturers target B2B decision-makers with video content?
Ans.Yes, video content is perfect for targeting B2B audiences. As the information shared by the industrial manufacturers is complex, it can be difficult for decision-makers to understand. But audiovisual helps brands to summarize complex information in a few minutes-long videos, making it easier to explain within a short period. -
How long does it take for PromtEdge to shoot a product facility video for industrial machinery & equipment businesses?
Ans.Video production is labour-intensive work, which involves a lot of steps. At PromotEdge, our goal is to deliver you a final product as soon as possible. Please consult with our video production team to know in detail.
